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August 1998


Aug. 31 Antonio
Suntory to Market Improved Antonio Amato's Pasta


Suntory will begin marketing improved Antonio Amato's pastas for restaurants on September 1.
The improved products are based on an even stricter selection of wheat used for the pasta. Antonio Amato-produced pasta enjoys No.1 sales in southern Italy. Suntory has been importing pasta products from Antonio Amato for ten years.




Aug. 31 No. 7254
Suntory Announces 8th Akutagawa Composition Award


The Suntory Music Foundation awarded the 8th Akutagawa Composition Award to "The Myth of Sisyphus for Two Pianos and Orchestra" composed by Hiroyuki Ito, on August 29 at Suntory Hall in Tokyo.
The foundation established the Akutagawa Composition Award in 1990 as a memorial to the late composer Yasushi Akutagawa who contributed to the development of domestic classical music after the war.




Aug. 27 No. 7253
Suntory Expanding Its Flower Business


Suntory will on September 1 start marketing three spring flower seedlings, three autumn flower pots and one winter flower pot to expand the company's flower business.
The three flower seedlings are Shukkonso series including Yumemurasaki (580 yen), Kent Bell(580 yen) and Harumachiso (580 yen), and the four flower pots consist of Hanatemari (850 yen), Million Bell (850 yen), Angel's Earring (850 yen) and Hoshisaki F 1 Sineria (1,500 yen).




Aug. 25 No. 7252
Suntory to Use Young TV Personality in Commercial


Suntory has engaged Takuya Kimura, a well-known TV personality, for the company's commercial that will advertise Suntory Whisky 10-Year Special Reserve <MARRIED IN SHERRY CASK>. The commercial will be aired from September 12 nationwide.
Suntory Whisky 10-Year Reserve, which was renewed in 1996, is one of the company's mainstay whisky products enjoying wide consumption at home and in restaurants.




Aug. 25 No. 7251
Suntory to Open French Restaurant


Suntory will open a restaurant offering fine French food "Le Concert" on September 10 in Akasaka.
The restaurant's policy will be to serve a wide range of French cuisine including quality dishes and local dishes at reasonable prices. Keiji Azuma, chef of the restaurant, will be responsible for dishes based on his experience of working for three-star restaurants in France as well as cooking in local restaurants.




Aug. 25 No. 7250
Suntory to Introduce Four Soft Drinks in Autumn


Suntory will begin marketing four new soft drinks on September 22 nationwide.
Products include Suntory Hitofusa Aka Budo (180 ml bottle: 115 yen), a healthy low-carbonated drink containing natural polyphenol, Suntory Noshuku Yasai - Kaju Mix 200% (125 g bottle: 115 yen), a double-condensed juice consisting of 100% vegetables- and fruits-mixed juice, Suntory Hokkaido Cheese Cream Soup (190g can: 115 yen), which features a full-bodied cheese produced in Hokkaido, and Suntory Yogurina Health Food Appointed (180 g bottle: 115 yen), a lactic acid drink with a yogurt flavor.




Aug. 19 No. 7249
Suntory Publishes "Suntory Quarterly No. 58"


Suntory has issued "Suntory Quarterly No. 58" featuring short stories on the theme of various attractive aromas encountered in life. Suntory Quarterly, which focuses on eating and drinking culture, is one of the company's most popular publications.




Aug. 19 No. 7248
Suntory Adding Two Products to Totteoki Kajitsu-no-Osake Lineup


Suntory will start marketing Totteoki Kajitsu-no-Osake Yamagata-san-no-Yonashi Shu -La France and Totteoki Kajitsu-no-Osake Canada-san-no-Blue Berry Shu on September 1 as additions to the Totteoki Kajitsu-no-Osake Lineup. A 250 ml can retails for 194 yen.
Totteoki Kajitsu-no-Osake is made from quality fruits produced in selected fruit-growing regions. Since its debut in 1996, it has been positioned as the No. 1 product in the fruit-based lower-alcoholic beverage market.




Aug. 19 No. 7247
Suntory Adding Two Cocktails to its Cocktail Bar Lineup


Suntory will start marketing Suntory The Cocktail Bar <KIR ROYAL> andSuntory The Cocktail Bar <APRICOT FIZZ> on September 1 as new additions to the Suntory The Cocktail Bar lineup. A 200 ml bottle retails for 210 yen.
These products have proved popular among young adults on account of their easy-drinking style.




Aug. 19 No. 7246

Suntory to Market 10-Year Reserve Whisky


Suntory will start marketing Suntory Whisky 10-Year Special Reserve <MARRIED IN SHERRY CASK> on September 9 nationwide. The retail price for a 700 ml bottle will be 2,100 yen.
Suntory Whisky 10-Year Reserve is currently one of the company's mainstay brands enjoying wide consumption at home and in restaurants.




Aug. 18 No. 7245
Suntory to Hold Annual Forum


The Suntory Foundation will hold its annual forum "The 7th Hyper Forum-Chiiki-wa-Butai in Takaoka" on September 27 in Takaoka City, Toyama Prefecture. This year, the forum's theme "Cultures Echo Each Other - Toyama and the World" focuses on the present circumstances of regional cultural activities which are now expanding internationally.
Since 1992, the foundation has been holding such forums annually in various locations, with the aim of promoting local concepts relating to cultural and community developments.




Aug. 4 No. 7243
Suntory to Conduct Special Present Campaign


To commemorate the launch of its new canned coffee BOSS SEVEN, Suntory will conduct "Suntory CoffeeBOSS 700,000 Present Campaign" nationwide between September 21 and December 31. The company will present commemorative presents, including a BOSS sweatshirt, BOSS cap, BOSS Zippo lighter andBOSS pin, to 700,000 applicants. This is the largest campaign of its kind the company has ever conducted.




Aug. 4 No. 7242
Suntory to Market New Brandies


Suntory will begin marketing Suntory Brandy Shin X.Oin two sizes on August 25. A 700ml Suntory Brandy Shin X.O retails for 3,000 yen while a 660ml Suntory Brandy Shin X.O Slim Bottle retails for 2,970 yen.
Since the second tax reform on May 1, the company's brandy sales have been continuously positive.




Aug. 4 No. 7241
Suntory to Give Away Leather Jacket to SUPER HOP'S Drinkers


On September 8, Suntory will marketSuntory Coffee BOSS SEVEN and BOSS SHARP to expand its BOSS canned coffee lineup. A 190g Suntory Coffee BOSS SEVEN and a 280g BOSS SHARP both retail for 115 yen each. In addition, the BOSS COFFE lineup includes BOSS SUPER BLEND introduced in 1992 and BOSS PLUS ONE marketed in 1996.




Aug. 4 No. 7240
Suntory to Add New BOSS Canned Coffee


On September 8, Suntory will market Suntory Coffee BOSS SEVEN and BOSS SHARP to expand its BOSS canned coffee lineup. A 190g Suntory Coffee BOSS SEVEN and a 280g BOSS SHARP both retail for 115 yen each. In addition, the BOSS COFFE lineup includes BOSS SUPER BLEND introduced in 1992 and BOSS PLUS ONE marketed in 1996.




Aug. 3 No. 7239
Suntory Announces Research Grants 1998


The Suntory Foundation has announced its intention to donate research grants totalling 40 million yen for thirty-five research projects in the fields of the humanities and social sciences in Japan.
Suntory established the Suntory Foundation for promotion of interdisciplinary cultural research in 1979 to mark the 80th anniversary of its foundation.




Aug. 3 No. 7238

Suntory to Sell Reasonably-Priced Spanish Wine


On September 2, Suntory will sell two reasonably-priced Spanish wines "Elegido Seleccion Red" and "Elegido Seleccion White," which are produced by Spain's No. 1 wine producer BODEGAS & BEBIDAS. A 750ml bottle retails for 850 yen.




Aug. 3 No. 7237
Suntory to Accept 1998 New Wine Orders


On August 3, Suntory will begin accepting orders for new domestic and imported wines from grapes harvested in 1998. The company will market the new domestic wines on October 30, the new Italian and Austrian wines on November 6 and new French wines on November 19.
The domestic wines include Suntory Wine 1998 Shukaku Nigori Shiro(500ml: 730 yen)/Karakuchi Shiro (500ml: 730 yen)/Maroyaka Aka (500ml: 730 yen)/Nigori Rose (500ml: 730 yen). The imported wines are Georges Duboeuf's "Beaujolais Nouveau 1998" (750ml: 2,180 yen) and "Beaujolais Villages Nouveau 1998" (750ml: 2,450 yen), Syrah's "Nouveau 1998" (750ml: 1,070 yen) and "Sauvignon Blanc Nouveau 1998" (750ml: 1,070 yen), Brumale's "Novello 1998" (750ml: 1,800 yen), and Johann Strauss's Heuriger (750ml: 1,800 yen).




Aug. 3 Yamanashi Winery
Suntory to Host Annual Harvest Tour to Yamanashi Winery


Suntory will host its annual "Harvest Tour" at its Yamanashi Winery from August 27 to September 30. The company has been organizing such tours since 1990, offering consumers an opportunity to visit Japan's largest winery and vineyard and to share the joy of the harvest. Designed with the objects of improving participants' knowledge and enhancing their enjoyment of wine, the tour consists of grape-picking, lectures on grapes and wine-making, and wine tasting.


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