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| May 2001 |
No. 7931 May 31
Suntory launching "Reserved Fruit Cocktail" in 350ml "bottle can"
Suntory has begun marketing its popular "Reserved
Fruit Cocktail" line in 350ml "bottle cans," which
are made of aluminum but shaped like bottles. The
products, which went on the market on June 19,
retail for 220 yen each. Flavors include white
peach, ume apricot, and pineapple.
The "Reserved Fruit Cocktail" has proven popular
because of its use of high quality selected fruit
and natural water. The 350 ml new bottle can is
aimed at developing an even wider market for the
product.
No. 7928 May 31
Suntory to
Kick Off Single Malt Whisky Promo
Suntory will start a promotional campaign from mid-June targeted at its single malt whiskies YAMAZAKI and HAKUSHU, as well as several well known international brands like GLENFIDDICH, LAPHROAIG, BOWMORE and MACALLAN, which it distributes. Suntory is planning to give away samples of the aforementioned products to approximately 3,000 consumers so that they can experience their distinct and original taste. Those over the age of 20 can apply to receive the samples by contacting Suntory via mail or the company's website.
No. 7927 May 31
Suntory to
Build Hybrid Plant in Kyushu
Suntory will build a new "hybrid" plant that will turn out both beer and soft drink products in Kumamoto, Kyushu Prefecture. The new plant will employ the latest water recycling systems and also realize 100% zero emissions. It will produce MALTS beer, MAGNUM DRY low-malt beer, and other beverages, including the soft drink C.C. Lemon and BOSS canned coffee. Construction will start in February 2002 and the plant will open in the spring of 2003.
No. 7930 May 30
Suntory Launches "After-Bath" Beer
Suntory will launch new series of light malt beer
said to be ideal for after-bath moments on July
3. It will sell for 145 yen and 195 yen in 350ml
and 500ml cans, respectively.
The product follows a consumer survey in which
over 60% of the respondents said light beer tastes
best right after a bath. The new beer features
a mild taste, with increased carbonic acid content
and an alcohol content of 5%.
No. 7926 May 29
Suntory Holding
Whisky-blending Workshop
Suntory will hold a whisky-blending workshop from Sept. 8. Participants are now being sought and anyone over the age of 20 is eligible to apply. A total of 48 workshop sessions are slated for the spring and fall. They have been organized based on popular demand following the success of previous workshops. Seminar participants will get to blend their own whisky and at the conclusion of the event, they will receive a bottle of the finished product.
No. 7925 May 29
Suntory Launching
DEKAVITA C Campaign
Suntory will conduct a campaign from early July through August to promote sales of DEKAVITA C, a health tonic. The campaign will take place in major cities across Japan. Suntory will give away a portable soccer game set bearing the DEKAVITA C logo to 2,002 selected winners. The company will also launch, on July 1, a special website dubbed "DEKAVITA supporters club," to support the efforts of Japan's national soccer team as it attempts to qualify for the 2002 World Cup.
No. 7924 May 29
Suntory Launching
PEPSI Campaign
Suntory will launch a " PEPSI GET!! PLANET OF THE APES" campaign from late June through August to promote sales of PEPSI and DIET PEPSI. The campaign will take place in major cities across Japan. Suntory will give away bottle caps and mobile phone straps featuring characters from the movie. Also, Suntory will prepare originally designed packaging for the products during the campaign period.
No. 7922 May 25
23rd Suntory
Regional Culture Award winners announced
The Suntory Foundation has announced 5 regional communities as the winners of the 23rd SUNTORY REGIONAL CULTURE AWARDS. The award is given to individuals or groups who have contributed to the development of regional culture, through such activities as music, drama, art, history, promotion of local traditions, international exchanges, and community activities. The award includes a cash prize of two million yen.
No. 7920 May 22
Suntory marketing
Korean distilled spirit
Suntory will begin marketing KYOGETSU GREEN, a Korean distilled spirit, in large-size paper packs (1.8L) beginning on May 22. A pack containing 25% alcohol retails for 1,530 yen, while a version with 20% alcohol sells for 1,420 yen. KYOGETSU has gained a wide following for its sharp, light taste. Both commercial and domestic consumption of the product has been brisk since it was first introduced to the market in 1996.
No. 7919 May 22
Suntory Issues "2001 Mineral Water Report"
Suntory released it's '2001 Mineral Water Report'
on May 22. The report consists of two sections:
1) an overview of the mineral water market, and
2) an annual survey on consumer preferences and
consumption.
First-section findings were as follows:
As for the annual survey, Suntory surveyed 500 males and females (aged 20 to 59) on their reasons for purchasing mineral water and their purchasing history regarding the product. According to the survey, 90.2% buy mineral water for drinking, because of its taste and quality.
No. 7918 May 17
Suntory winery
holding festival
Suntory's Tominooka winery in Yamanashi Prefecture
will hold its "Wine and Flower Hill Flower Festival"
from May26 to June 17. The event celebrates the
early summer season when various flowers blanket
the ground in the area.
The event features lectures on gardening and wine,
as well as a guided tour of the winery and surrounding
flower gardens. A photography contest will also
be held.
No. 7917 May 17
Suntory summer
gifts
Suntory is about to introduce a new line-up of
products for the 2001 summer gift-giving season.
This year the company is offering four types of
gift sets. They include whisky and wine, beer and
low-malt beer, wine, and soft drinks. The gift
sets comprise 63 types of brandy and whisky, 13
types of beer as well as wines, and six types of
soft drinks.
The gift sets will go on sale from around mid May.
No. 7916 May 15
Suntory launches
MALT'S campaign
Suntory will launch a special campaign starting
in mid-June to show gratitude to all those consumers
who have supported MALT'S brand beer. Prizes, including
1,000 personal computers and 1,000 personal digital
assistants will be given away during the campaign
period, which ends August 31. The company will
also give away 8,000 parkas bearing the MALT'S
logo.
MALT'S beer has grown even more popular since the
introduction of 100% hops and pure mineral water
to the brewing process.
No. 7914 May 11
Suntory Beer
Garden Open for Summer
Suntory Beer Garden has opened again for the summer
season (June 1 through August 21). Located atop
Suntory's headquarter's building in Akasaka, Tokyo,
the beer garden was originally opened in 1975.
The spacious facility is festively decorated with
flowers originally developed and grown by Suntory,
giving it a pleasant and relaxing atmosphere.
Guests can enjoy Suntory's quality beer brands,
including MALT'S, MAGNUM DRY, and KURONAMA, as
well as a wide variety of original cocktails and
wines. Light meals, including barbecued chicken
(yakitori) and other snacks, are also served.
No. 7912 May 11
Suntory launching
vending machine campaign
Suntory and Suntory foods are launching a special promotional campaign via 320,000 Suntory vending machines nationwide. The campaign, dubbed "Get it here and now," kicks off in July. First prize is a recording by pop star Tomoyasu Hotei, which will be included in one million beverage cans. The recording is contained on a plastic device shaped like an oversized business card. The device can be played in a CD player or computer CD-ROM drive. Second prize is a mobile phone strap. It will also be given away to one million vending machine customers.
No. 7911 May 10
Suntory opening
second brewery in China
Suntory has completed construction of it's second
beer brewery in Kunshan, China. A dedication ceremony
for the new facility will be held on May 11 and
top members of the local and national government
will be invited to attend. The Japanese consul
in Shanghai and Suntory CEO Shinichiro Torii will
also be present.
The new factory was built at a total cost of approximately
$100 million in response to the growing demand
for beer in the Chinese market. It will help push
up Suntory's future production capacity from 95,000
to 200,000 kiloliters per year.
The plant will turn out the finest quality beer
by using select ingredients as well as the latest
technology and manufacturing equipment.
No. 7910 May 9
Suntory to
Hold BOSS Canned Coffee Campaign
From June 5 through August 10, Suntory will hold
a campaign to promote sales of its BOSS
canned coffee. The company will give away three
series of famous comic-books to each of 15,000
applicants. The comic-book series are GORGO
13 (21 issues), Joe
(21 issues), and My Sky
(8 issues).
On June 5, Suntory will begin marketing BOSS BLACK
- GOLD - (190-g can/115 yen) and BOSS SHARP (#)
(280-g can/115 yen).
No. 7909 May 9
Suntory to
Hold Oolong Tea Campaign
From May 31 through June 30, Suntory will hold
a "Thank-You" campaign to celebrate the 20th anniversary
of Suntory Oolong Tea.
The company will give away a CD containing commercial
songs used for Oolong Tea
advertisements and two Oolong
Tea glasses to 100,000 applicants who
submit a seal from a 2-liter-size plastic bottle
of Oolong Tea.
In addition, Suntory will begin marketing Oolong
Tea 400-g Bottle-Shaped Can on May 29.
The product will retail for 130 yen.
No. 7908 May 8
Suntory to
Hold Green-Tea Campaign
Suntory will hold a campaign from May 31 through mid-June to promote the sale of its Shimijimi Ryokucha green tea <horoniga Ichiban-Senji>. The company will give away a good-luck talisman with every purchase of a 2-liter bottle of the tea during the campaign period. The talisman will be decorated with several images of cats.
No. 7907 May 8
Suntory to
Hold Nacchan Products Campaign
Suntory will hold a gift campaign to promote the
sales of Nacchan
products, including soft drink and candies, from
June 1 through September 30. During the campaign
period, the company will give a Nacchan
Bag, which will include candies and
original travel goods, to every applicant who draws
a winning ticket from among those attached to each
product.
At the same time, to expand the Nacchan
product line Suntory will begin marketing Nacchan
Hachimitsu (Honey) Lemon <Clear Taste>.
A 500-ml plastic bottle will be priced at 140 yen.
No. 7906 May 8
Suntory to
Market New Soft Drink and Candy Products
On May 31, Suntory will begin marketing Nohohon Mugicha (tea, 480-ml can/140 yen), C.C. Grape Tablet <Stick> (11 tablets/100 yen), C.C. Lemon & Grape Sparkling Candy <Cap> (58 g/180 yen), Mix Candy (80 g/150 yen) and DEKAVITA C Candy (85 g/150 yen).
No. 7905 May 8
Suntory to
Expand Its Line of Totteoki Kajitsu no Osake
Fruit Drinks
On May 22, Suntory will add two new flavors to its series of Totteoki Kajitsu no Osake. The flavors include pink grapefruit, from a fruit by that name that originally came from Florida, and passion fruit, from the fruit by that name that originally come from Brazil. The retail price of 250-ml cans of Totteoki Kajitsu no Osaka Pink Grapefruits Shu and Passion Fruits Shu will be 194 yen each.
No. 7904 May 8
Minami
Alps no Tennensui and DAKARA to Sell
in 900-ml Bottles
Beginning June 5, Suntory will add a 900-ml bottle to both its natural mineral water Minami Alps no Tennensui and its refreshing soft drink DAKARA. A 900-ml bottle of Minami Alps no Tennensui will retail for 190 yen, while the same-size bottle of DAKARA will sell for 200 yen. DAKARA has sold briskly since its launch last year, and its sales in the January-April period this year totaled 6.2 million cases. The company expects to sell 23 million cases of the product by the end of this year.
No. 7903 May 8
Suntory to
Market The Great Cocktails
Suntory will start selling a bottled cocktail line named The Great Cocktails, beginning on May 22. The products will include Campari Spumoni, Kahlua Rum & Coke, Paraiso Litchi & Grapefruit and Beefeater Gin & Tonic. A 200-ml bottle of each product will retail for 230 yen.
No. 7902 May 8
Suntory to
Expand Its Line of Super CHU-HI
Suntory will add three new flavors to its line
of Super CHU-HI
drinks on May 22. The new products will be two
tea-blend drinks and a ruby-grapefruit-flavored
drink. A 335-ml can of Super
CHU-HI Oolong Tea Blend or Green
Tea Blend will retail for 140 yen each,
while 350-ml and 500-ml cans of Super
CHU-HI Ruby Grapefruit will sell for
140 yen and 190 yen each, respectively.
Also, the company will conduct a gift campaign
relating to all of its Super
CHU-Hi products from May 22 until August
20. Consumers who collect a specified number of
proof-of-purchase stickers will have a chance to
win humanoid robots that walk using two feet (1,000
to be given away) and a set of varieties of Super
CHU-Hi (10,000 gift sets). For more
information contact: (0180) 99-3115.
No. 7901 May 8
Suntory to
Improve MAGNUM DRY
Suntory will improve the taste of its brisk-selling
sparkling beer MAGNUM DRY
beginning at the end of May. At the same time,
the company will kick off a consumer campaign centering
on its MAGNUM DRY
and SUPER HOP'S
beverages. Consumers who send in 12 proof-of-purchase
stickers will have a chance to win one of 10,000
gift mobile-phone kits (NTT Docomo's N503i, MD
original hand-strap, neck-strap, sticker, and user
manual). The campaign will conclude on July 31.
Suntory sold 28.83 million cases of MAGNUM
DRY last year, twice as many as in the
previous year.
No. 7900 May 7
Suntory to
Conduct Kahlua and CAMPARI Consumer
Campaigns
In mid-May, Suntory will start consumer campaigns, dubbed the "Kahlua Latte Campaign" and the "CAMPARI Red Sensation Campaign," centering on its coffee liqueur Kahlua and its Italian liqueur CAMPARI, respectively. In connection with the campaigns, the company will give away 500 latte-maker kits (shaker, cup, and whipper), 1,000 latte shakers, 250 CAMPARI home-bar sets (shaker, measuring cup, mixing-glass, strainer, and swizzle stick, and 250 juicers. To apply, consumers must complete and submit by August 31 a post card that will hang on the neck of each bottle of the campaign products.
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