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No. 7951 June 29
Suntory researchers recognized for improving brewing process

A U.S. industry body has recognized two Suntory research chemists for their efforts to improve the beer-making process. Masaaki Uchida and Miyoko Ono, of Suntory's Product Development Research Center, received the Eric-Kneen Memorial Award for devising a method to reduce oxidation during the brewing process. Antioxidation is the key to preserving the fizzy taste in beer.

The Suntory researchers were recognized by The American Society of Brewing Chemists, which is dedicated to improving brewing methods. Ms Ono also received the association's Exceptional Lifetime Achievement in the Science of Brewing award. She is the first person from Japan to be so honored. The awards were handed out at the Society's annual convention on June 27.

No. 7949 June 26
Suntory holding lecture tours at eco-friendly breweries

Suntory will hold lecture tours at three of its breweries in order to teach visitors about the company's efforts towards zero emissions. The special summer program has been designed for youngsters at the sixth-grade level and above, as well as their parents.

The tours will be conducted at three Suntory breweries which have achieved recycling rates of 100%. Participants will learn about various ecological issues and each tour will be followed by a quiz and game session, which will reinforce the information they have received in an enjoyable manner.

This the third year for the tours to be conducted. A total of 10,000 people have participated in them to date and the tours have proven popular.

No. 7947 June 26
Suntory to launch The great cocktails campaign

Suntory will kick off a nationwide campaign to promote it's The great cocktails line. The campaign will start in mid-July and conclude on Sept. 17.

During the campaign, the company will give away 1,000 gift packages that contain 16 types of original goods, including original T-shirts and Zippo lighters. As a second-place prize, the company will give away 9,000 gift packages that contain an original T-shirt and 2 types of mobile phone straps.

No. 7946 June 20
Suntory to hold annual summer music festival

The Suntory Music Foundation will hold its annual summer music festival, titled MUSIC TODAY 21, from August 19 to 30 at Suntory Hall. Programs include an orchestra concert series featuring internationally acclaimed contemporary composers as well as a concert with a special theme, workshops on various Japanese composers, and the 11th Akutagawa Award nomination concert.

Founded in 1969 to mark Suntory's 70th anniversary, the foundation promotes a variety of events involving classical music in Japan. The company created the Suntory Music Award the same year to recognize services that contribute to the development of Western classical music in Japan.

No. 7944 June 19
Suntory to kick off Magnum dry campaign

Suntory will launch a nationwide promotional campaign on behalf of Magnum dry light malt beer starting in June. Approximately seven million sample products will be distributed at major train stations mainly to business people on their way home from work. Prizes will also be distributed via a drawing, which consumers can enter at retail stores. A brand new TV commercial has also been created to support the summer campaign.

No. 7933 June 19
Suntory Seeking Entrants for "Cocktail Competition 2001"

Suntory and Suntory Foods are looking for professional bartenders to compete in Cocktail Competition 2001. The contest will consist of three sections, including a short dry cocktail, short sweet cocktail and long cocktail. The final round of competition will take place October 26 at Hotel Okura in Tokyo following two preliminary rounds. The winner will receive a trophy, certificate and free trip to Europe, where further training in the art of drink mixing will be offered. The application deadline is August 9.

No. 7943 June 12
Suntory Expanding C.C. Lemon Product Line

Suntory will begin marketing C.C. Lemon Vitamin C Supplement <granule> on June 26. A 30 g bag will retail for 250 yen. The product comes in addition to C.C. Lemon, the popular carbonated health drink. It has been added to simplify the process of supplementing one's diet.

No. 7942 June 12
Suntory Marketing Commemorative Bottles

Suntory will begin marketing commemorative bottles of Suntory Whisky ROYAL PREMIUM 15 Years Old and ROYAL 12 Years Old on a limited basis on August 7 to mark the upcoming 29th Suntory Open Golf Tournament. The tournament is slated for September 5-9, 2001.

A 500ml container of ROYAL PREMIUM 15 Years Old is being marketed in an owl-shaped bottle for 10,000 yen, while 100ml of ROYAL 12 Years Old in a golf ball-shaped vessel is priced at 1,400 yen.

No. 7941 June 12
Suntory Marketing Popular French Aperitif

Suntory will begin marketing the popular French aperitif "Boulard Pommeau de Normandie" on June 12. A 700ml bottle will retail for 2000 yen.

The product is a liqueur made of high-quality apple juice and a premium apple brandy dubbed "Calvados," which is produced by Boulard.

No. 7940 June 12
Suntory Marketing Renowned Portuguese Wines

Suntory will begin marketing three types of Madeira wine on June 12. "East India Madeira Fine Dry (750ml)" and "East India Madeira Fine Rich (750ml)" will retail for 1,200 yen each. "East India Madeira 10 Years Old (750ml)" is priced at 2,500 yen.

One of Portugal's best known wines, Madeira is produced on an island which bears its name.

No. 7939 June 12
Suntory Beefing-up Health Food Product Line

Suntory will add Shizen-no Chikara Aojiru Goya, a new fiber supplement, to its health food line-up starting on June 26. The granulated product will be sold by mail order. A 60-bag container of Shizen-no Chikara Aojiru Goya is priced at 1,600 yen. Suntory previously launched another health food supplement, dubbed Shizen-no Chikara (natural power), in March 2001.

No. 7938 June 12
Suntory Expanding SUPER CHU-HI Line

Suntory will begin marketing SUPER CHU-HI <white Peach> on June 26 to promote sales of the Shochu-based alcoholic product. A 350ml can will retail for 140 yen.

The company launched the product in 1999 and sold 14 million cases in 2000, up 40% from the previous year. Suntory's SUPER CHU-HI is now ranked as the nation's top-selling chu-hi brand.

No. 7937 June 7
Suntory to Display Western and Oriental Glass Art

The Suntory Museum of Art will hold an exhibition of over 140 works of glass art from its own collection from August 7 through September 24. The glass art to be displayed includes masterpieces which were produced from the 16th through 20th centuries in Italy, Germany, Netherlands, Japan England, China, Poland, France and elsewhere.

No. 7936 June 5
Suntory launching V.O brandy campaign

From mid-June, Suntory will begin a campaign to promote V.O Brandy. During the campaign, the company will give away a special cocktail shaker and an original recipe book. The campaign is mainly targeting young people and females, who generally drink brandy at home. The gifts will be given away with each 640ml bottle of the product.

No. 7935 June 5
Suntory kicking off Zen whisky campaign

From mid-June, Suntory will begin a campaign to promote its Zen whisky. During the campaign, the company will give away a small bamboo basket. The basket can be used to serve typical Japanese appetizers, such as boiled beans, which go well with Zen whisky. Other Japanese dishes are suited to the product as well. The gift will come with each 640ml bottle of Zen whisky sold.

No. 7934 June 5
Suntory launching Yu-suzumi distilled spirit

Suntory will begin marketing Yu-suzumi distilled spirit especially for the summer season starting on July 17. A 1.8L paper pack will retail for 1,250 yen.

The product is made of 100% pure malt. It features a light-sharp taste and is best served on the rocks or merely chilled. The packaging features a nostalgic image of summer in Japan.

No. 7932 June 5
Suntory starts sales of Monica Cranberry Liqueur

Suntory has begun marketing Monica Cranberry Liqueur. The product, which retails for 2,500 yen (750ml bottle), hit store shelves June 19.

Liquer sales have been on the rise in recent years thanks to the growing popularity of cocktail drinks, especially fruit flavored ones. U.S. cranberries have also gained a reputation as a healthy fruit.