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No. 7963 July 31
Suntory Expanding Nacchan product line

Suntory will add "grape" flavor to its Nacchan soft drink product line starting on August 28. The product will sell for 330, 140 and 100 yen, respectively, in the 1.5L and 500ml plastic bottle, and 250ml paper pack sizes.

The Nacchan product line was originally launched in 1998, with Nacchan "Orange," and has since become popular with all age groups.

No. 7962 July 31
Suntory Launching New PEPSI Campaign

Suntory is preparing to kick off a nationwide campaign to promote PEPSI and DIET PEPSI. The campaign will be carried out in collaboration with "A BATHING APE," a popular clothing brand inspired by the new Hollywood film "Planet of the Apes." Bathing Ape attire has caught on especially among male teenagers, who are a primary target of PEPSI marketing campaigns in Japan.

Various Bathing Ape products, including parkas and T-shirts, will be given away to the public through an instant-win system starting in early-September. The present campaign concludes in mid-October.

Following the campaign, Suntory will start marketing a limited number of 500ml bottle-cans featuring A BATHING APE's original camouflage design. A 500ml bottle-can will retail for 140 yen.

No. 7961 July 31
Suntory expanding BOSS Coffee line

Suntory will add BOSS HG to its line-up of BOSS canned coffee products starting on September 4. The product is being marketed to young business people in a campaign designed to appeal to one's sense of freedom and independence. BOSS HG comes in an elegant blue and silver can, which is designed to reinforce such feelings.

At the same time, Suntory has also upgraded the taste and packaging of its BOSS SEVEN and BOSS CAFÉ AU LAIT canned coffees. All three products will sell for 115 yen for a 190g can.

The company is also giving away specially designed down jackets featuring the BOSS brand logo to 15,000 lucky winners. The promotional campaign will last from Sept. 4 to Dec. 31.

No. 7959 July 17
Suntory to launch seasonal low-malt beer for autumn - to be sold exclusively in Hokkaido

On August 21, Suntory will begin marketing SUNTORY HOKKAIDO AKINAMA, a low-malt beer that is specially brewed for the autumn season in Hokkaido. The company created this product exclusively for sale in Hokkaido after conducting several consumer surveys to aid in developing a beer to match the taste of local Hokkaido food, which differs from that of the main island of Japan. A 350-ml regular size will retail for 145 yen, while the 500-ml long size will retail for 195 yen. The design of the beer's packaging is largely white, but includes colored maple leaves to match the splendor of autumn in Hokkaido.

No. 7958 July 17
Suntory to launch seasonal low-malt beer for autumn

On August 21, Suntory will begin marketing AJIWAI AKI NAMA, a low-malt beer that is produced exclusively for the autumn season. The product will be on sale in all prefectures except Hokkaido. A 350-ml regular size will retail for 145 yen, while the 500-ml tall size will retail for 195 yen. The design of the drink's packaging features deep-orange colors and maple leaves, to match the look of autumn.

No. 7956 July 12
Suntory to begin PARAISO PARADICE litchi liqueur campaign

In mid-July, Suntory will begin a promotional campaign for its PARAISO PARADICE litchi liqueur, targeting young people.

During the campaign, the company will give 1,000 selected winners a set of an original-design carry-on bag and travel bathrobe. The theme of the campaign is "Paradise - Both Indoors and Outdoors."

No. 7954 July 10
Suntory to expand sales of its OOLONG TEA 400-g bottle-can

On July 24, Suntory will begin to distribute its OOLONG TEA 400-g bottle-cans via nationwide channels, so as to expand sales of the product.

Sales of Suntory's OOLONG TEA have marked stable growth so far this year, accelerated by the marketing of the newly introduced 400-g bottle-cans, which were tested in selected prefectures prior to the start of sales generally. The expansion of sales areas and sales channels is expected to further benefit sales. A 400-g bottle-can will retail for 130 yen.

No. 7953 July 5
Suntory to announce research results regarding xylooligosaccharides

Suntory's Institute for Health Care Science will announce the results of its results regarding the "intestinal effects of xylooligosaccharides as the bifidobacteria-proliferation factor" at the International Conference of Intestinal Bacteriology, which will be held on July 5-6 in Tokyo. The research results reveal how xylooligosaccharides nurture bifidobacteria and regulate the functions of the intestines.

No. 7952 July 3
Suntory marketing Shaoxing rice wine KAIKEIZAN

Suntory will begin marketing KAIKEIZAN Shaoxing rice wine on July 10. The brand is produced by Tofu Shaoxing Rice Wine Manufacturing Ltd., a major Shaoxing rice wine manufacturer in China. The company has a 250-year history and its product have been honored with numerous gold medals at international contests. KAIKEIZAN is named after the mountains near the town of Shaoxing, the product's place of origin. A 640-ml bottle will retail for 690 yen.