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| February 2002 |
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Suntory's annual spring festival will be held March 30-April 14 at the company's winery in Tomino-Oka, Yamanashi Prefecture. Guests are invited to enjoy wine tasting, guided vineyard tours, gardening seminars and open-air concerts. A fee will be charged for some events, including 500 yen for wine tasting and 1,000 yen for gardening seminar participation. The winery is open from 9:30 to 16:30. No. 8102 February 20 Suntory has introduced GRAPEFRUIT & GUAVA to its FRUIT WINE SELECTION series. Launched in March 2001, FRUIT WINE SELECTION combines fresh fruit, such as PEACH & MANGO and RASBERRY & BANANA, for a rich, unique taste. Containing 4% alcohol, GRAPEFRUIT & GUAVA, which will be available from March 5, comes in 500ml bottles that sell for 580 yen. No. 8100 February 20 On March 5, Suntory will launch TONG-TSU-FA, a new series of liquor products that the company is jointly producing with Tongfu, the largest Shaoxing rice wine manufacturer in China. Made from PAICHU, a popular white wine, the line comes in AN-MEI-CHU apricot and RI-GUI-CHU chestnut flavors. Both items will be available in 500ml bottles, retailing for 788 yen. No. 8104 February 19 Suntory launched a campaign at the end of February to promote its ZEN whisky. During the two-month campaign period, ZEN purchasers will receive giveaway items that include either a "round ice maker or a small jug made of carbonated bamboo powder. The 640ml bottle of ZEN sells for 1,200 yen. No. 8103 February 19 From March 26, Suntory will begin limited sales of a special beer customized for the Yomiuri Giants professional baseball team. Launched in 1994, the refreshing beer targets Giants fans nationwide. The product package will feature the team's mascot "Gabbit," as well as the Giant's logo. A 350ml can retails for 218 yen. No. 8099 February 19 Suntory has issued a report on low-alcohol liquor, featuring insights into the market and an Internet poll concerning trends regarding the consumption of low-alcohol liquor. The report reveals that in the past year the low-alcohol liquor market expanded to 64 million cases, amounting to a doubling of the market in the past four years. Sales of SUPER CHU-Hi liquors tripled in the latter period. The report also notes that 36% of both female and male consumers drink low-alcohol liquor two or three times a week, especially on Saturdays (83.6%), during dinner (42.1%), and after taking a bath (43.2%). No. 8098 February 19 On March 12, Suntory will begin marketing new versions
of its SUPER CHU-Hi series, including a new apricot
flavor that is popular among ladies at Japanese-style
bars. SUPER CHU-Hi achieved a steady sales increase
of 18% last year in the competitive CHU-Hi liquor
market, and further minor changes will enable it
to retain the top position. No. 8097 February 19 On March 19, Suntory will begin marketing new low-alcohol
liquor products made of grapefruits; namely, GUREFURU,
which includes grapefruits, and PINGURE, which
includes pink grapefruits. The products use 100%
brewed-grapefruit extracts and contain less than
5% alcohol, reflecting the market's recent preference
for light, fresh, and fruity liquors. No. 8088 February 8 On April 16-May 19, selected works from the Ruth & Sherman Lee Institute for Japanese Art will be on display at the Suntory Museum. Ranging from the medieval to modern era, the pieces are part of a collection by institute founder Willard G. Clark, who began seriously acquiring Japanese art in the mid-'70s. No. 8089 February 5 On March 5, Suntory will begin marketing DIET NAMA
light-malt beer in 250ml cans at a retail price
of 115 yen. Targeting calorie-conscious consumers,
the can contains only 50kcal. |
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