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| October 2002 |
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Suntory has published its report on trends in the Liquor/Cocktail market. With cocktail becoming more popular market for imported liquor has been expanding 10% plus a year for these few years. According to the research on people who reside in Tokyo metropolitan area (people without any drinking habit excluded) younger adults and women drink liquor/cocktail more than people in other categories. Fruit liquor and cocktail is expected to boom in near future especially among people in their twenties. From a result of survey on participants of popular Suntory "Liquor Workshop" that has been held from April 2002 women in their twenties and thirties are understood to be very active in enjoying alcohol. 57.6% answered they wanted to know easy cocktail recipe to enjoy at home. No. 8297 October 29 From November 12 Suntory starts marketing COCKTAIL LATTE "Strawberry and Milk Cocktail" and "Powdered Green Tea and Milk Cocktail". COCKTAIL LATTE is low in alcohol with entirely new smooth and gentle taste. 245ml can retails at 180 yen. No. 8296 October 25 Suntory Museum of Art exhibits "Felicitations: The Arts of Celebration and Good Fortune" from December 17, 2002- February 9, 2003. Arts decorated with Kissho designs, felicitous symbols that have been familiar to Japanese from ancient time will be introduced. No. 8292 October 25 As a result of research Suntory Institute for Food & Beverage Health Science Laboratory together with Prof. Mizutani of Nagoya University, School of Medicine confirmed the effectiveness of flax lignan (SDG) on glow and osteoporosis that are peculiar symptom of menopausal disorders. The result will be presented at the 17th Annual Meeting of the Japan Menopause Society held October 26-27. No. 8291 October 24 Suntory runs "Single-Malt Tasting Glass" campaign from November 5, 2002 to January 17, 2003 with Suntory Pure Malt Whisky YAMAZAKI 12-year old (750ml 6780yen), Suntory Pure Malt Whisky HAKUSHU 12-year old (700ml 6700yen), THE MACALLAN 12-year old (750ml 8000yen), GLENFIDDICH 12-year old special reserve (700ml 6000yen), BOWMORE 12-year old (700ml 6000yen) and LAPHROAIG 10 year-old (750ml 6000yen). The winning prize is a set of a tasting glass and two miniature bottles of single malt whisky. No. 8290 October 22 Suntory runs Meal Coupon Present Campaign from the end of October to the end of 2002 with its popular Korean Shochu KYOUGETSU GREEN. To each 4ltr (25% alcohol, 3100yen; 20%, 2820 yen), 2.7ltr (25%, 2113 yen; 20%, 1920 yen), 1.8ltr (25%, 1409 yen; 20%, 1280 yen) PET bottle one postcard for entry is attached and a 5000-yen meal coupon will be obtained to 2000 entrants. No. 8289 October 22 Suntory starts marketing NACCHAN FRUIT PARTY, a new flavor of NACCHAN Line from November 19 for a limited time. The non-sugar NACCHAN FRUIT PARTY has soothing taste with apple, pineapple, peach and banana mixed in orange juice. 1.5ltr PET bottle and 500ml PET bottle retails at 330 yen and 140 yen respectively. Further from the end of November NACCHAN series' 1.5ltr PET bottle comes with one magical good each for Christmas-New Year season. No. 8288 October 22 From middle of November Suntory starts Christmas Campaign 2002 with a comic Peanuts, famous for its character Snoopy. For a limited time DIET PEPSI 500ml bottle-can (140 yen) comes in Snoopy designs and both PEPSI and DIET PEPSI 1.5ltr PET bottle come with Peanuts Classic Mini Doll Ornaments. Further both PEPSI and DIET PEPSI 500ml PET bottle come with original Peanuts bottle cap from the beginning of December. No. 8287 October 22 Suntory starts marketing SUPER CHU-HI fruit series (Kyoho, Ume-shu, Peach and Litchi) with renewed package design from November 6. The new cheerful and friendly package appeals with its lively illustration of fruit and the initial letter of the fruit name. 350ml can and 500ml can retail at 140 yen and 190 yen respectively. No. 8285 October 21 Suntory starts marketing newly developed non-alcoholic beer, FINE BREW, from the beginning of November. Produced with the very best brewing technology and special beer yeast FINE BREW is especially refreshing and low in calorie (18kl/100ml). 350ml can retails at 150 yen. No. 8284 October 15 From November 1-24, Suntory Tominooka Winery in Yamanashi prefecture will hold "Shinshu Matsuri (New Wine Festival)." At the festival visitors can enjoy new-wine tasting, wonderful dishes of world's wine-producing area, entertainment, quiz and a grape field tour in autumn color. No. 8283 October 15 From October 15, Suntory Flowers Ltd. starts accepting reservation of new products for 2003 spring season. The two new brands and 23 new varieties include bright red and blue upright-growing Surfinia that can be enjoyed for three seasons (480 yen), white upright-growing Million Bell petunia (480 yen), Azurro which is a new type of Roberia (580 yen), and a new cultivar of Salvia, Palettia (380 yen). For more information please call 03-5210-2116. No. 8282 October 15 On November 12, Suntory will begin marketing Suntory Whisky SHIN-OLD "The Year of The Sheep" Label (700ml: 1,510 yen), Suntory Whisky ROYAL 12-Year Old "The Year of The Sheep" Label (700ml: 3,000 yen), Suntory Whisky ROYAL 12-Year Old "The Year of The Sheep" Bottle (600ml: 6,000 yen) and Suntory Whisky ROYAL PREMIUM 15-Year Old "The Year of The Sheep" Red Bottle (600ml: 10,000 yen). Astrological whisky has been popular for 20 years and is ideal for a new-year gift. No. 8281 October 11 Suntory starts marketing variety of annual year-end gift packs from mid-October; 52 whisky and brandy gift packs, 10 beer and low-malt brew gift packs, 7 wine gift packs, 6 soft drink gift packs. Lined up from choice-quality gift to family gift the unique gift could be chosen on one's taste. No. 8280 October 8 Suntory starts "Suntory Whisky Fukuwarai Kuji (Happy Smiling Face Lottery) Campaign" from the beginning of December with its 4 popular whisky, ROYAL, SHIN OLD, KAKUBIN and ZEN. Each bottle comes with one lottery and smiling faces of the Seven Gods of Good Fortune are the winning mark. You win 10000 yen, 5000 yen, 2000 yen for 7, 5, 3 smiling Gods respectively. ROYAL 700ml bottle retails at 3000 yen; SHIN OLD 700ml bottle retails at 1510 yen; KAKUBIN 700ml bottle retails at 1420 yen and ZEN 640ml bottle retails at 1200 yen. No. 8279 October 8 On November 21 Suntory starts marketing BEER NOUVEAU PREMIUM 2002 produced only with fresh malt and hop harvested this year. This exclusively made-to-order beer with smooth and refreshing bitterness is made available by using 100% Japanese barley and hop transported by air. 350ml can x 6 sells for 1,368 yen and 500ml can sells for 296 yen. No. 8278 October 8 On October 29 Suntory will introduce SUNTORY HOTTOYA-OCHA HOJIJITATE with deep pleasant taste peculiar to roasted tea. Sold only for fall-winter season both hot tea and its package represent Japanese "warmth." 345ml PET bottle retails for 130 yen. No. 8277 October 8 On November 5 Suntory will start marketing BOSS DEMITASSE, a new product of SUNTORY COFFEE BOSS series, with unique and high-quality package design. The new BOSS DEMITASSE is rich with gorgeous aroma that satisfies even coffee critics. 170g can retails for 115 yen. No. 8274 October 1 Suntory Institute for Food & Beverage Health Science Laboratory together with Osaka University, Institute for Protein Research will present the achievement of their research at the 23rd Meeting of the Obesity Society of Japan held October 3-10 at Kyoto. From their recent research it is confirmed that Oolong Tea is effective in preventing high blood pressure without any side effect. No. 8273 October 1 Suntory Institute for Food & Beverage Health Science Laboratory together with Teikyo University, Institute of Medical Mycology will announce the effectiveness of Ganoderma Lucidum (FR) Karst against cancer at the 61st Annual Meeting of the Japanese Cancer Association held October 1-3 at Tokyo. Ganoderma Lucidum (FR) Karst is one of the bracket fungus of the genus Fomes that shapes like antlers and is rich in Beta Glucan. Moreover by using it with chemotherapeutic drug (cychlophosphamide) its effectiveness increased and the side effect of chemotherapeutic drug decreased. |
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