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| March 2003 |
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From April to November Suntory Tonegawa Brewery is open seven days a week for visitors. In addition to regular tour, new special tours as "Eco Brewery Tour", "Experience the Great Taste of Beer Tour", "Mechanism of Zero Waste Plant" and "Important Points for Beer Producer Course" which let visitors taste unfinished beer that is still in the course of production are held. For more information please call 0276-86-5217.
No. 8399 March 28 Suntory Musashino Brewery is now open for visitors everyday (except for the new year period and irregularly closed days) to show quality beer production process. In addition to the regular tour, new special tours as "Eco Brewery Tour", "Experience the Great Taste of Beer Tour" and "Mechanism of Zero Waste Plant" for family group are held.
No. 8398 March 28 From April 1 to 15 Suntory advertises DAKARA with AD-Seat, the first train-seat advertisement ever in Japan. At the same time the company places 50 statues of its character, DAKARA Peeing Boy, at the ticket gates of 19 stations within Yamanote line. Since its introduction in 2000 DAKARA has been increasing its sales rapidly. With this advertisement titled "Welcome to Tokyo DAKARA" the company is aiming to cheering newcomers to Tokyo.
No. 8397 March 28 From April 1 Suntory starts marketing three soft drinks brands in Guangdong, China. The company set up "Suntory (Guangzhou) Foods Co., Ltd." that would produce and market beverage in Guangzhou, Guangdong this January as a part of business expansion strategy in China. It is aiming to expand business in Southern China and all over China whose market is expected to show a rapid growth.
No. 8396 March 26 Suntory Music Foundation announced on March 18 that the second Keizo Saji Award, which recognizes well-planned and successful concerts, would be presented to concert "Ensemble Nomad: First Regular Concert 2002" lead by a guitarist, Norio Sato. 2 million yen cash prize will be awarded to the winning group.
No. 8395 March 26 On March 18 Suntory Music Foundation announced that its 34th annual musical award, which includes cash prize of 7 million yen, would be given to conductor Seiji Ozawa and pianist Kaori Kimura. Established in 1969 to promote western classical music, the association is instrumental in commissioning new works and sponsoring concerts by local artists.
No. 8394 March 26 Suntory Foundation announced that its annual Suntory Prize, which fosters publication of Japanese literature overseas, has been awarded to 11 works including five attempts to translate original Japanese text into Polish, Rumanian, and Czech respectively reflecting increasing interests in Japanese literature in East Europe. This year, the winners will share a subsidy of 5.2 million yen. Established in 1979 to commemorate the company's 80th anniversary, Suntory Foundation is committed to helping development of cultural and educational programs worldwide.
No. 8393 March 25 From April 22 Suntory starts marketing renewed LATTE LATTE 300ml PET bottle (124 yen) and 200ml paper pack (100 yen). As its 280g can its refreshing aftertaste is enhanced while maintaining richness of milk. Comfortable cafe-like package design is adopted for these two items as well.
No. 8392 March 25 From April 22 Suntory starts marketing NACCHAN NO HIMITSU (Secret of Nacchan) as a new item of NACCHAN beverage line. This NACCHAN NO HIMITSU with orange fiber has new joyous texture balanced with its original fresh taste. 400g bottle-can retails at 140 yen.
No. 8391 March 25 From April 22 Suntory starts marketing AMINOSHIKI 2 lit. PET bottle (330 yen) to add to existing 500 ml PET bottle. AMINOSHIKI is sports drink to support healthy life whose 2 lit. PET bottle contains 4,000mg of energy-burning amino acid. With its refreshing scent of Litchi and aftertaste its 500ml PET bottle has been selling very well.
No. 8390 March 25 From April 15 Suntory starts marketing new healthy tea, TAINAI-KIREI-CHA KOKOKARA (500ml PET bottle, 140yen), for people who are feeling stress or having irregular dietary habits. With several grains as main ingredients it has gentle smooth taste with hint of sweetness from Jerusalem artichoke and dandelion. In addition, natural healthy ingredients as black sesame, turmeric and sweet clover are blended. Along "Tainai Kirei no Tabi (Body Cleansing Trip)" present campaign will be held that will invites 25 pairs to Langkawi Island, Malaysia.
No. 8389 March 25 To advertise the introduction of TORYS WHISKY SQUARE on March 18 Suntory starts airing animated commercial with Uncle Torys from March 27 after 22 years. Torys was first sold in 1946 as real but reasonably priced whisky and Uncle Torys had been one of the most popular commercial characters from 1958.
No. 8386 March 19 From March 29 to April 13 Suntory Tomi-no-oka Winery holds "Hill of Wine and Flowers: Spring Festa." The festival is intended to let visitors enjoy spring flowers including 1000 cherry blossom trees and wine produced at the winery. During these weeks gardening classes, grape field tours and several concerts will be waiting for the visitors. For more information please call 0551-28-7311.
No. 8385 March 20 From April Suntory starts "Whisky College" at both Yamazaki and Hakushu Distilleries intended for those who have deep interest and knowledge about whisky. At the "college" producers of whisky give classes on ingenious technique of whisky making based on their long experience as well as ways of enjoying whisky. The "college" is accepting students over 20 years old for year 2003.
No. 8382 March 18 From April 8 Suntory starts marketing low-alcohol cocktail THE SHAKE in two flavors, Screw Driver and Salty Dog. By shaking as if you are a bartender its bouquet enhanced and its taste become mild. It is a fun drink that makes joyous atmosphere. 290ml retails at 190 yen.
No. 8381 March 13 On April 4 Suntory Research Institute of Continuity and Change in Life holds a forum titled "What is 'to be adult?' Consideration on Maturity of People and Society" at Aoyama Spiral. With panelists from fields as philosophy, cultural anthropology, primatology, a truly rich way of life will be discussed. The company invites 200 participants from March 14.
No. 8380 March 13 From April 15 to May 25 Suntory Museum of Art exhibits "Courtly Designs: Decorative Floral Roundels of Japan." The exhibition introduces floral roundels in Japanese dynasty that trace their source back to the distant Tang dynasty in China then transformed into a traditional Japanese design motif with 6 National Treasures and 10 Important Cultural Properties.
No. 8378 March 11 From April 8 Suntory starts marketing LATTE LATTE 280g can with enhanced refreshing yet rich taste and more comfortable cafe-like package design. 280g can retails at 115 yen.
No. 8377 March 11 From April 15 "Adventure of Tin Tin" present campaign starts with LIPTON LIMONE 1.5ltr/500ml PET bottle and LIPTON TEA SODA SPARKLE 350ml bottle. By using the serial numbers on the bottle miniature figures or a cushion will be presented to 12000 winners. On the same day "Petit Petit Happy Bingo" campaign starts with C.C. LEMON 500ml PET bottle that presents games, original goods or instruments.
No. 8376 March 11 From April 8 LIPTON COOL PECHE 340g can (115 yen) appears in market in addition to existing its popular 500ml PET bottle. With COOL PECHE refreshing aroma and crisp taste from perfectly balanced tea and yellow peach could be enjoyed.
No. 8375 March 11 From April 15 Suntory starts marketing "Kohaku no Kutsurogi" (330ml bottle, 238 yen) as a first item of new TABLE BEER series. With a concept, "Taste well and enjoy beer time," Suntory is intending to develop new tastes and new value of beer with this series. The product using four kinds of malt has exquisite taste, color and aroma.
No. 8374 March 11 From April 8 Suntory starts marketing Suntory coffee BOSS Sekido (Equator) Blend (190g, 115yen) with mild taste, gorgeous aroma and light bitterness that is made mainly from Columbian coffee, Cafe Classico. Along, from April 1 to June 30 "BOSSPRESSO" campaign will be held that will present Mini Boss-Jumper mobile phone holder or Boss original espresso machine with espresso coffee beans and a pair of cups.
No. 8373 March 11 From March 11 Suntory starts marketing fresh and gently sweet new Shochu, SHANG-HAI BLUE, to respond to the increasing demand for Asian Shochu together with Asian dining places. The Shochu with the image of vibrant modern city is perfect to blend with water, ice or Chinese tea. 660ml bottle retails at 750 yen.
No. 8370 March 4 From March 18 Suntory starts marketing TORYS WHISKY SQUARE with smooth fresh taste and gorgeous sweet aroma at a reasonable price (700ml/2700ml/4000ml, 910yen/3150yen/4440yen). TORYS was originally sold in 1946 as real whisky reachable to the public at large. The long seller item is now renewed to fit this new age.
No. 8369 March 4 From April 1 Suntory starts marketing CHU-HI SEISHUN in two, lemon and grapefruit, flavors (350ml/500ml, 140/190yen). With the name SEISHUN meaning adolescence and newly developed shiny pin-striped can its fresh image is expected to increase new CHU-HI fans. For monitoring purpose a case (24 cans) each will be given to 100 companies that hold initiation ceremony on April 1. |
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