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| June 2003 |
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Suntory launches "Monitor Man," a totally new human medium that advertises Suntory products with a helmet TV on his head, for the first time in Japanese history. The first five will be dispatched at the J. League football game on July 5 then at several other sport events. No. 8490 June30 Since its publishing of "Annual Events of Modern Family" in 1992 Suntory Research Institute on Continuity and Change in Life has been researching on the same theme for this decade on purpose of seeking changes in family style that may occur from changes in value as a result of economic depression, development of individualism and aging of society. The result of the research is now published as "Annual Events of Modern Family II" at 5000 yen. No. 8489 June30 Suntory together with Kurita Water Industries Ltd. developed a decolorizing system of industrial wastewater that is by-product of coffee/tea production thus contains pigment without discharging sludge. The system will be introduced to Suntory Haruna Plant for the first time in entire beverage industry and be activated from July. The system is a patent applied for. No. 8488 June30 In order to maintain sustainable management Suntory has published its annual ecology report on the company’s effort to tackle environmental issues for every stakeholder. The report includes result of sustainability board that was held in April to hear opinion of stakeholders and social dimensions as treatment of employees (their safety and health), quality certification, etc. Its abridged version will also be published at the end of July. No. 8477 June24 From July 22 Suntory starts marketing KYOGETSU SORAKSAN, popular genuine Korean Shochu known as"SAN" in Korea, for the first time in Japanese market. The product made from the best natural water of Korea contains green tea that leads to totally new smooth taste. With 22% alcohol 360ml bottle retails at 370yen. No. 8476 June24 From August 19 Suntory starts marketing special low-malt beer, AJIWAI AKINAMA, for fall season. Since its introduction in 2000 the product has been people's favorite for its rich deep taste. With 6.5% alcohol it contains a rich amount of malt with barley used as a sub-ingredient. 350ml/500ml can retails at 145/201 yen. No. 8474 June23 From July 22 Suntory TENNESUI Hakushu Plant holds family tour for summer season. The secret of safe and tasty TENNESUI will be introduced followed by experiments and quizzes. To join the tour please call 0551-35-2211 and make a reservation. No. 8473 June23 From the end of June three new products of "Power of Nature" series, ROYAL JELLY + SESAMEN E (120 capsules, 5500yen), GINKGO BILOBA (90 capsules, 4800 yen) and WILD BILBERRY (90 capsules, 4800yen), will be available through mail order. Those who wish to purchase please call 0120-837-310. No. 8472 June23 From July 1 to August 31 Suntory holds"Feel Kyushu!" present campaign exclusively for residents within 7 prefectures of Kyushu to celebrate the completion of Suntory Kyushu Kumamoto Plant. Either a hotel voucher, travel and restaurant vouchers, a case of MALT'S or TENNENSUI will be presented to winners. For more information please call 092-415-0821. No. 8470 June18 From July 1 Suntory starts marketing LEMO-GURE in addition to already-marketing GURE-FURU, PIN-GURE, KYOHO-GURE and MOMO-GURE series that are new low-alcohol fruit liquor made by whole fruit fermentation. LEMO-GURE is juicy grapefruit wine with fresh sour lemon whose refreshing aftertaste is just for summer. 350/500ml can retails at 148/200 yen. No. 8469 June18 From July 8 Suntory starts marketing CHU-HI SEISHUN peach flavor (350ml/500ml, 140/190yen) in addition to existing popular lemon and grapefruit flavors. Containing peach puree this item is smooth with truly natural peach flavor. No. 8467 June17 From the beginning of July Suntory holds present campaign with 100% SHINSOUSUI 1.5ltr and 500ml PET bottles. By sending special entry postcards with 6 or 20 of entry tickets that will be attached to PET bottles winners will acquire 5000yen or hotel voucher. Sending 60 entry tickets will present 6 of 100% SHINSOUSUI 500ml PET bottles to all who made entries and make 3 automatic entries for hotel voucher. No. 8466 June17 From July 8 Suntory starts marketing REIKYAKUSUI (410g bottle-can, 140yen) for this summer season. The beverage that contained cooling ingredient sold well for its refreshing aftertaste last summer. This year new cooling ingredient "Super Cool Agent" is added along with vitamin C, B6 and B12. The citrus taste is best for sizzling season. No. 8465 June17 From July 8 Suntory starts marketing RYOKUSUI, a totally new type of tea that sink into your body as a fresh new morning. The refreshing, mildly sweet taste has been realized by leaving minute particles of tea leaves. 500ml PET bottle retails at 140yen. No. 8463 June17 From July 1 Suntory starts marketing sugar-free tea, LIPTON CHA. The exclusively blended tea mixed with fired tea is slightly sweet with pleasant aroma and crispness. 500ml PET bottle retails at 140 yen. No. 8462 June17 From July 8 Suntory starts marketing Sparkling Tropical Mix as a new flavor of FRUIT WINE SELECTION line. A mix of passion fruit, guava, mango, and white wine this fizzy fruit wine is refreshing and smooth yet juicy and fruity as the other flavors. 500ml bottle retails at 587 yen. No. 8460 June10 Suntory and Suntory Allied invite professional bartenders to enter its ?The 2003 BEEFEATER Cocktail Competition" in which a total of three winners will be selected to participate in a cocktail training program that will be held in England or other countries. Eligible categories include short cocktails, long cocktails and free style. Applications must be submitted by July 22 and the final selection and award ceremony will be held on September 26 at a hotel, The New Otani Tokyo. To obtain application form and procedure please call 03-3261-1157. No. 8459 June10 From July 17 Suntory starts marketing NEROLA, red and white wine of one of the top Spanish wineries that holds vineyard in Barcelona along Mediterranean coast. A blend of Syrah and Monastrell, red wine offers note of fruit complemented by its spicy tannin and firm body. A blend of Xarel.lo and Garnacha Blanca, white wine offers pleasing grapefruit aroma on a backdrop of white flowers. No. 8458 June10 From July 1 Suntory starts marketing two flavors of BINTA, beverage with sensational taste for mature people who seek for a change. BINTA Refresh Dry contains grapefruit and bitter herb while BINTA Cool Menthol contains menthol and citrus fruits. The new stylish 350ml PET bottle retails at 160yen. No. 8457 June9 From June 24 Suntory starts marketing whisky to commemorate 80th anniversary of Yamazaki Distillery and 30th anniversary of Hakushu Distillery. Whisky from Yamazaki Distillery has delicate taste with woody yet sweet and gorgeous aroma while whisky from Hakushu Distillery has complex solid taste with woody and sweet aroma of raisin. 5000 of former and 2000 of latter 700ml bottle retail at 10,000yen. No. 8456 June5 From August 5 to September 21 Suntory Museum of Art exhibits"Glass Vessel: Europe-From Roman Glass to Art Deco"that introduces role and development of glass vessel through 140 fascinating exhibits. On September 6 there will be an art lecture themed on wine, art, Bible and myth by a writer, Akira Oka. To obtain tickets for the lecture or further information please call 03-3470-1073. No. 8455 June10 From July 24 Suntory starts marketing its popular "original beer taste" beverage, FINE BREW, 500ml can at a price of regular 350ml can, 130yen. The 500ml can will be sold for a limited number for sizzling summer season. No. 8454 June4 The Suntory Foundation has decided to present the 25th Suntory Regional Culture Awards to five groups. The awards ceremony will be held on July 15 at ANA Hotel Tokyo. The award was established in 1979 together with the foundation. Since then 134 awards have been presented to winners in recognition of their remarkable achievements in fields of music, drama, art, history, traditional culture, international exchanges, community activities, etc. No. 8453 June3 From the end of June Suntory starts marketing JUN-NAMA 6-pack with recipe of Nagoya, rice mixed with grilled eel, that is best for sizzling summer season. Refreshing and smooth JUN-NAMA is popular for its matching with all dishes. 350ml/500ml 6-pack retails at 870/1206 yen. No. 8452 June3 From the end of June Suntory starts introducing 5 beverages for summer
season as below. No. 8451 June3 From the beginning of July Suntory starts two PEPSI TWIST present campaigns to explore new market. “Do! FOOTBAG Campaign” presents one original footbag (a small ball) that is used to play a new sport born in Oregon U.S.A., Footbag, with every purchase of 500ml PEPSI TWIST or DIET PEPSI TWIST bottle-can. “Get! BIGBAG Campaign” presents a bean bag sofa that looks like a big footbag to 3000 winners among entrants with 5 entry tickets on 500ml/1.5ltr of PEPSI series. At the same time from June 28 its tasting promotion starts at Tokyo, Osaka and Nagoya. For further information please call 0120-029733. |
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