No.8789 2004. 5. 25

Suntory is to release “PEPSI BLUE” in Japan

Suntory Ltd. (Head Office: Osaka, President: Nobutada Saji) is to release “PEPSI BLUE” as a lineup of PEPSI and exclusive to this summer from June 22, 2004 nationwide across Japan.

Suntory is to operate new campaigns for PEPSI nationwide across Japan. The “Beckham Wall Pocket Collection” on-pack campaign starts from the middle of June 2004, and the “Get! MLBTMMajor Leaguer Original Goods” on-pack campaign starts from the end of June, 2004.

• New Release “PEPSI BLUE”

“PEPSI BLUE” has attracted huge public attention after being released at over 40 countries around the world, including the U.S and Europe. This summer, “PEPSI BLUE” will be finally released in Japan as well. With bright “blue” color, its content offers fresh carbonated stimulation and refreshing after-taste. “PEPSI BLUE” can be drunk abundantly, as suited for hot summer. It is a new cola tasted beverage.

For packaging, the “BLUE” logo is symbolically and centrally placed with the keynote of “blue” color, which characterizes the product with some impacts. The product is designed and produced with the refreshing and novel design.

This summer, Suntory hopes to have customers take notice of this new cola tasted beverage, “PEPSI BLUE”. PEPESI will continue to provide the new cola world and lay a path of new trends and winds.

• “Beckham Wall Pocket Collection” on-pack campaign

From the middle of June 2004, an each original “Beckham Wall Pocket” will be given to each purchased 1.5L plastic bottle of “PEPSI TWIST”, “DIET PEPSI TWIST”, “PEPSI COLA”, and “DIET PEPSTI”. The “Beckham Wall Pocket” is the mini pocket in the style of wall ornament, which can be used by attaching the upper and lower parts of the several pockets. It is really useful for sorting out small ornaments and post cards, which can be enjoyed by many people. There are four designs of the pocket in total. A picture of the football player David Beckham is printed on each pocket as one-point design.

• “Get! MLB^TM Major Leaguer Original Goods” on-pack campaign

This campaign is the unique project of “PEPSI”, which is the official sponsor of “American Major League Baseball (MLB)”. From the end of June 2004, each “Major Leaguer Original Goods” is given to each purchased 500ml plastic bottle of “PEPSI TWIST” and “DIEST PEPSI TWIST”.

“Major Leaguer Original Goods” consist of two versions: the version with a motif of 7 different popular players in each of the “American League” and the “National League” of MLB; the original version with a motif of PEPSI Man. For prizes, there are 6 types of figures and aluminum plates (with each player’s profile), in respective shapes of a uniform (two-piece), cap, ball, glove, and undershirt. Thus, there are 90 types of prizes in total. They can be used for mobile phones as an example, for their stylish and cute design with a strap.

* “PEPSI TWIST” is attached with the original goods of the 7 players in the “American League” as below.
    • Ichiro (Seattle, Mariners)
    • Hideki Matsui (New York, Yankees)
    • Bernie Williams (New York, Yankees)
    • Ivan Rodriguez (Detroit, Tigers)
    • Pedro Martinez (Boston, Red Sox)
    • Carlos Delgado (Toronto, Blue Jays)
    • Alfonso Soriano (Texas, Rangers)

* “DIET PEPSI TWIST” is attached with the original goods of the 7 players in the “National League” as below.
    • Hideo Nomo (Los Angeles, Dodgers)
    • Kazuo Matsui (New York, Mets)
    • Mike Piazza (New York, Mets)
    • Sammy Sosa (Chicago, Cubs)
    • Randy Johnson (Arizona, Diamondbacks)
    • Chipper Jones (Atlanta, Braves)
    • Raul Mondesi (Pittsburgh Pirates)

(*)Teams where each player belongs were identified as of 20 April, 2004.

- Note -

• “PEPSI BLUE”

▼ Name of product, Volume, Suggested retail price (excluding consumption tax), Packaging

“PEPSI BLUE”,

500ml / per plastic bottle,

140 yen,

24 bottles /per box,

▼ Release date and sales region
　 June 22, 2004, exclusive to this summer
　 Nationwide across Japan
　 (Will end as soon as the products are sold out)

• “Beckham Wall Pocket Collection” on-pack campaign

▼ Referent Products
　 “PEPSI TWIST”, “DIET PEPSI TWIST”, “PEPSI COLA”, “DIET PEPSI”,
　 1.5L plastic bottle each

▼ Period
　 From the middle of June, 2004

▼ Content of the campaign
　 During the campaign period, a PEPSI Original “Beckham Wall Pocket Collection” is given
　 away for each bottle of the referent products.

▼ Prizes
　 PEPSI Original “Beckham Wall Pocket Collection”
    • Total of 4 types: Regular type (PEPSI TWIST, PEPSI COLA)
    •                         : Diet type (DIET PEPSI TWIST, DIET PEPSI)
    • Size: 144mm × 144mm
    • Prizes are randomly assorted inside a box.

• “Get! MLB^TM Major Leaguer Original Goods” on-pack campaign

▼ Referent Products
　 “PEPSI TWIST” 500ml / per bottle
　 “DIET PEPST TWIST” 500ml / per bottle

▼ Period
　 From the end of June, 2004
　 (Will end as soon as the products are sold out)

▼ Content of the campaign
　 During the campaign period, a “Major Leaguer Original Good” is given away for each bottle
　 of the referent products.

▼ Prizes
　 “Major Leaguer Original Goods”
• Design: 90 Types in total
　 (Prizes for each PEPSI TWIST and DIET PEPSI TWIST are randomly assorted inside the box.)

▼ For further enquiries about the campaigns, please contact:
　 PEPSI Campaign Office, Toll free number 0120-029-733 (or alternatively 03-5763-9700)
　 (Open on weekdays from 10:00a.m.-17:00p.m.,
　 closed on Saturdays, Sundays and public holidays)

• Pepsi Homepage: http://pepsi.co.jp

▽ For further enquiry, please contact:
　 Suntory Customer Center Toll free number: 0120-0139-310
　 (Osaka) Dojimahama 2-1-40, Kita-ku, Osaka, 530-8203, Japan
　 (Tokyo) Moto-Akasaka 1-2-3, Minato-ku, Tokyo 107-8430, Japan
　 Website: http://www.suntory.co.jp/

Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc. The Major League Baseball Players Association (http://www.bigleaguers.com) is the collective bargaining representative for all professional baseball players of the National League and the American League and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League Baseball Players. On behalf of its members, it operates the Players Choice licensing program. The Trademarks and Rights of the Major League Baseball Players Association (MLBPA) are used with the permission of the MLBPA.