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No.8806 2004. 6.7
Suntory Launches “Kid's Dream Project”,
Experience-based Programs for Children
- Encourage children to reach for their “dreams” and
to have “passion for challenge” -
Suntory Ltd. (Head Office: Osaka, President: Nobutada Saji) launches various experience- based programs for children, called “Kid's Dream Project“.
The newly launched “Kid's Dream Project” provides children with opportunities to have contact with topnotch people active in various fields including sports, music, arts, environmental affairs, and to experience other activities at first hand. By doing so, Suntory wishes to encourage children who take on the next generation to reach for their “dreams” and to have “passion for challenge”.
Suntory has been involved in numerous sociocultural activities for some time, such as sports support activities, nature preservation activities including the bird fancier's campaign, and ownership of museum, music foundation and concert hall. As part of these activities, Suntory has done a wide range of events and seminars as programs targeted for children. These include “Junior Lessons” at golf tournaments, “Children's Regular Concerts” at Suntory Hall, and “Natural Mineral Water Tours for Parents and Children” at Hakushu Natural Mineral Water Plant.
Suntory will continue these sociocultural activities in the future. To further expand the field of such activities, it will provide opportunities for children to contact leading persons of every sector of society such as Kenichi Horie (marine adventurer), Yuichiro Miura (professional skier), Ai Miyasato and Miho Koga (professional golfers). It will also offer children opportunities to directly experience first-class music and arts, as well as the natural environment, with a hope of opening up their future possibilities.
Prior to the “Kid's Dream Project”, Suntory has been co-hosting “Suntory / J. LEAGUE Sports Clinic” with J. LEAGUE since last year. This year, Suntory has held “Keizou Saji, Junior Program Sheet” at Suntory Hall, “Workshops for Children” at Suntory Museum of Art, “School of Forest and Water” at “Forest of Natural Mineral Water” of Suntory, and baseball classes at “Kid's Baseball Academy”, taught by “TEAM G-SPIRIT” and led by Tatsunori Hara. These activities have been received well.
Along with the launch of “Kid's Dream Project”, Suntory has set up an exclusive website, called “Kodomo Suntory”, on its homepage (http://suntory.jp/KIDS/ only in Japanese). Within this site, a new website called “Desktop Museum” will be set up, introducing events' information and stories about beverages using movies and illustrations. This will enable children to understand the information on the site easily and enjoyably.
<Outline of New Programs>
| ▼ | “Eco-live Lessons” by Kenichi Horie Mr. Horie will attempt a solo tour around the world without stopping at any harbors (eastward trip around Cape Horn) in a sailing boat called “Suntory Mermaid” from October 2004. He will exchange emails with primary school students on the internet while sailing out at the sea. |
| ▼ | “Winter & Summer Camp” by Yuichiro Miura Mr. Miura, who is an adventurer and a leading figure in skiing, will hold programs for children that are focused on trekking in Kaikomagatake and Mount Aso as well as skiing. The programs are designed for children to learn about severity and magnificence of nature, while feeling connected with it. The first program will be held in winter 2004. |
| ▼ | “Suntory Sports Festival” “Suntory Malt's Dream Match”, which is held every year, will welcome its 10th anniversary this year. It will be held at Tokyo Dome this year, bringing “sensation” of sports to people as part of “Suntory Sports Festival”. “Kid's Sports Academy” and “Kid's Baseball Academy” will be held during the day, while “Malt's Dream Match” will be held during the night. |
| ▼ | “Concert for Children” Suntory Music Foundation will invite children for a concert at Suntory Hall. It will be held on December 12, 2004, and will be the 34th memorial concert for “Suntory Music Award”. Conductor Seiji Ozawa will directly deliver the splendor of music to children. |
▽ Further information:
Suntory Customer Center Toll free number: 0120-139-310
(Osaka) Dojimahama 2-1-40, Kita-ku, Osaka, 530-8203, Japan
(Tokyo) Moto-Akasaka 1-2-3, Minato-ku, Tokyo 107-8430, Japan
Suntory HP: http://www.suntory.co.jp/
