No.8847   2004. 7. 27

Suntory to Release “Beaujolais Nouveau” and “Novello” 2004
- focusing on “Georges Duboeuf” brand -

Suntory Ltd. (Head Office: Osaka, President: Nobutada Saji) will start accepting orders of new wines (Nouveau), produced with grapes that were harvested in 2004, from July 27, 2004 throughout Japan.

Suntory is to release French wines of “Georges Duboeuf Beaujolais Nouveau” that enjoyed overwhelming popularity last year, “Georges Duboeuf Beaujolais Villages Nouveau”, and “Georges Duboeuf Macon Villages Nouveau” from November 18, 2004 throughout Japan. It is also to release new Italian wine, “Bolla Novello”, from November 6, 2004 in Japan.

• King of Beaujolais, “Georges Duboeuf”

Nouveau, produced by Georges Duboeuf who is the king of Beaujolais, is full of gorgeous aroma with fresh and fruity taste. It is enjoyed by wine lovers around the world. It is contained in a transparent and environmentally friendly bottle.

Suntory will introduce “restaurants where you can drink Beaujolais Nouveau” on its web research for restaurants called “Suntory Gourmet Guide” (http://www.suntory.co.jp/gourmet/index.html). It will also introduce “shops where you can purchase Beaujolais Nouveau” on its wine website (http://www.suntory.co.jp/wine/). Suntory will try and build Beaujolais Nouveau as the No.1 brand in the market, by focusing on marketing, advertising and promotion activities, and by newly introducing on its homepage about “restaurants where you can make reservations”.

1)“Georges Duboeuf Beaujolais Nouveau”
It is featured for its light and fine taste, as well as for its comfortable aroma that is suggestive of red fruits and flowers. It is known as Nouveau that is most favored by “Paul Bocuse”, a 3-star French restaurant. The theme of its labeling design is “modern and elegant” for this year. To match the image of Beaujolais Nouveau, purplish red color and bright colors (of green, yellow and blue) are applied to produce attractive designs of grapes' leaves and seeds. The gorgeousness is produced by adding gold color.

2)“Georges Duboeuf Beaujolais Villages Nouveau”
It is produced with grapes only from 38 villages in the north part of Beaujolais region where full-bodied wines are produced. It is Nouveau wine with quality and richness. Its label is designed with flower prints of marguerite, red poppy, and chrysanthemum.

3)“Georges Duboeuf Macon Villages Nouveau”
“Macon Villages Nouveau” is produced at Maconnais region, which is well known for producing fine white wines. It is a fresh and dry wine, being full of fruity taste of Chardonnay. Designed with the basic green color, it produces fresh and elegant aromas.

• New Italian Wine, “Bolla Novello”

It is a new Italian wine from Bolla Winery. Being newly designed, it is full of fruity taste of Merlot which is one of the first-class cultivars of red wines.

▼ Name of Product, Color / Type, Volume / Packaging, Suggested Retail Price (without consumption tax), and Sale's Date

▼ Sale's Region
　 Japan nationwide, to be released only by air service.

▽ Further information:
　 Suntory Customer Center Toll free number: 0120-139-310
　 (Osaka) Dojimahama 2-1-40, Kita-ku, Osaka, 530-8203, Japan
　 (Tokyo) Moto-Akasaka 1-2-3, Minato-ku, Tokyo 107-8430, Japan
　 Suntory HP: http://www.suntory.co.jp/