No.8857   2004. 8. 3

Suntory to Release “SUNTORY OOLONG CHU-HI”
- Realized the rich flavor and refreshing taste of oolong tea -

Suntory Ltd. (Head Office: Osaka, President: Nobutada Saji) is to release “SUNTORY OOLONG CHU-HI” as a new brand of chu-hi from September 7, 2004 throughout Japan.

While the chu-hi market has grown in recent years, new chu-hi products with various kinds of fruit juices and raw materials of shochu have largely broadened flavors of tinned chu-hi. In the market of business use, “ocha-wari (shochu with tea)” is getting popular among customers, against the background of fitness fad. At “Izakaya (Japanese-style pub)” in particular, “oolong-hi (shochu with oolong tea)” has become the routine menu.

Suntory holds a long-selling brand of “SUNTORY OOLONG TEA” over the twenty years. It has constantly improved the quality of the product during the time. As a comprehensive alcoholic beverage company, it has a large lineup of raw material too. It has continued its research and development of “tasty ocha-wari” by activities such as the release of “OOLONG SHU” in 1992. It has realized the rich flavor and refreshing taste with the newly released “SUNTORY OOLONG CHU-HI”, having pursued to use its original tea leaves and raw materials of shochu. A light and convenient plastic bottle is used as a container.

With the release of “OOLONG CHU-HI”, Suntory will suggest new approaches to enjoy drinking chu-hi.

▼ Name of Product, Volume, Suggested Retail Price (excluding consumption tax), Proof, Packaging
　 “SUNTORY OOLONG CHU-HI“
　 500ml plastic bottle,   ¥238,   4%,   24 bottles / per box
　 * The price above does not bind independent price decisions of retail stores.

▼ Type
　 Spirits

▼ Release Date and Sale's Region
　 September 7, 2004, Japan nationwide

▽ Further Information:
　 Suntory Customer Center Toll free number: 0120-139-310
　 (Osaka) Dojimahama 2-1-40, Kita-ku, Osaka, 530-8203, Japan
　 (Tokyo) Moto-Akasaka 1-2-3, Minato-ku, Tokyo 107-8430, Japan
　 Suntory HP: http://www.suntory.co.jp/