|
|
No.9020 2005. 1. 27
“Suntory Shochu: Shanghai Style” enters the market
- Introducing fresh, stylish, and easy-to-drink shochu -
Suntory Ltd. is to introduce new shochu “Shanghai Style” starting Tuesday 29th of March throughout Japan.
Shochu has become more popular than ever these years, and its market is on the way to expand further. Suntory continues to offer shochu with new values and in revolutionary styles in response to customers' diversified needs.
“Shanghai Style” is new stylish shochu reflecting a vibrant image of Shanghai, the hottest modern city in the world at present. A back of the label contains the second-dimension code as a communication tool to expand the brand's potential. By reading the code with a compatible cell phone, the users can get access to the product's website without inputting the URL. Through this website, Suntory targets to suggest new drinking styles for the young customers in their 20s and 30s in hope for nurturing the brand.
• Features of the contents
A subtly sweetened mellow relish makes it easy to drink and suitable for a cocktail base.
• Feature of packaging
Dressed in charming pink, novelty for shochu, the bottle is an impressive shape to remind you of the Shanghai skyscrapers.
▼ Name of product, Volume, Suggested retail price excluding c-tax, Proof, Packaging:”
“Suntory Shochu: Shanghai Style 20° ”
| 700ml | JPY 750 | 20% | 12 bottles per case |
| 700ml | JPY 850 | 25% | 12 bottles per case |
▼ Type: Type “Otsu” Shochu
▼ Release date: Tuesday 29th March 2005
▼ Sales Region: Japan nationwide
▽ Further information:
Suntory Ltd.
(Osaka) TEL: 06-6346-0835
Dojimahama 2-1-40, Kita-ku, Osaka, 530-8203, Japan
(Tokyo) TEL: 03-5579-1150
Daiba 2-3-3, Minato-ku, Tokyo 135-8631, Japan
Website:http://www.suntory.co.jp/
