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No.9654 December 19. 2006
Premium Liqueur Popular in the U.S. Hits Japan
Suntory Introduces "X-RATED"
—A new type of fruity liqueur in an enticing pink bottle—
Suntory Limited will market "X-RATED," a premium liqueur, beginning on Tuesday, January 23, 2007. The name and the dazzling pink bottle have captivated the U.S. market, where X-RATED enjoys tremendous popularity as a completely new type of premium liqueur.
Demand for premium drinks that offer something a little different has surged in Japan in recent years. Suntory is pleased to introduce X-RATED, which it hopes will tempt many more consumers with the fun of liqueur.
• Taste
A fruity liqueur with a base of premium vodka that has been distilled seven times. Infused with the juice of mangoes, passion fruit, and blood oranges.
▼Product Name, Volume, Reference Price, Alcohol Content
| X-RATED Liqueur | 750 ml | 3,600 yen | 17% |
▼Liqueur webpage
http://suntory.jp/WNB/ (Only in Japanese)
