Our Mission
Our Vision
Our Values
Our Principles

Corporate Tagline


To our global audience, many new to Suntory, “Follow Your Nature” is our corporate brand promise. It is not just a tagline, but an open door, welcoming employees, consumers, and external stakeholders to understand who we are and what we believe. At the same time, it is an aspirational call to action, inviting people to celebrate and freely express themselves.

In Line with Our Mission

A reflection of our mission — In Harmony with People and Nature — “Follow Your Nature” creates an emotional connection. It supports people in pursuing their individual passions, while also urging them to join us in preserving our planet’s natural resources.

Supporting Our Values

Hand-in-hand with our founder Shinjiro Torii’s favorite expression, “Yatte Minahare,” Follow Your Nature is also about moving forward without fear, accepting challenges and embracing the future. It is in keeping with our desire to help others prosper alongside us by giving back selflessly to the world.

Honoring the Human Spirit

“Follow Your Nature” celebrates people being true to themselves, even as we at Suntory follow our own nature of creating high-quality products to enrich consumers’ lives. Supporting the company’s vision of “Growing for good,” we seek to contribute to society, working with communities and our consumers to make a better, brighter future as we all follow our nature together.

SUNTORY Follow Your Nature - What we believe

Group's Philosophy

Our Mission
In Harmony with People and Nature
Our Vision
Growing for Good

The Suntory Group promotes corporate activities that delivers the highest quality products and services to its customers, contributes to the fruitful development of culture and lifestyles as well as to the achievement of a global sustainable environment. We will continue to strive for worldwide growth by providing better products and services. Our further contributions to achieve rich cultures and lifestyles as well as to the environment will progress on a global scale.

Our Values
Yatte Minahare – Go for it!

Continuing in the spirit of taking on new challenges exemplified by our founder who trailblazed the way for Western-style liquors such as whisky in Japan, we have broken new ground as a multi-faceted food and beverage company in a variety of new areas of businesses including beer, soft drinks, and health foods. This spirit has been a motivator for our open-minded corporate culture and the challenges we set ourselves to create new value.

› Corporate History

Sharing the Profit with Society

Following the philosophy of Suntory's founder, we believe that business profits should not only be used for reinvestment into the business and providing services to clients and business partners, but for making a contribution to society. Carrying on in his spirit, we are aiming for sustainable growth with our stakeholders.

Coexisting with Nature

Many of our products, including whisky, wine, beer, and non-alcoholic beverages, are created thanks to such natural bounties as water and agricultural products. With a spirit unchanged since our founding, we fervently promote environmental management, maintaining respect and gratitude for the great workings of nature.

Our Principles
The Suntory Group Code of Business Ethics
  • Suntory Group Ethical Principles For stakeholders worldwide,
    • Be honest and act with integrity
    • Be fair and equitable
    • Be open and transparent
    • Fulfill our social responsibility
    • Accept the existence of diverse values
    • Treat people with respect and compassion
  • Suntory Group Standards for Business Conduct
    • We contribute to the happiness of our customers by offering safe, reliable and high-quality products and services and by making our utmost effort to ensure integrity and transparency in all of our interactions with customers.
    • We undertake all business activities in compliance with laws and regulations, and in accordance with a strong sense of ethical values.
    • We engage in fair and transparent business activities.
    • We, as a good corporate citizen, will actively make contributions to society.
    • We are committed to preserving a global environment and ensure that we pass along a sustainable society which is rich in biodiversity and harmonious with nature to future generations.
    • We respect human rights and endeavor to create a corporate group where employees are engaged and satisfied.
    • We endeavor to properly manage and effectively utilize corporate assets and information and respect the rights of third parties.
We distribute the "SUNTORY SPIRIT" catalogue to all Suntory Group employees, in an effort to promote the Corporate Philosophy.
We carry out various awareness-raising activities.