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Since its establishment in 1899, Suntory has consistently demonstrated a challenging spirit as expressed by the phrase, "Yatte Minahare" (Go for it!), and conducted dynamic corporate activities. Our path to the present has been characterized by a succession of unrelenting challenges and successful ventures. We have not confined ourselves to the alcoholic beverage and food businesses, for example, but have entered such fields as health foods, food service and flowers. We have also extended our operations overseas to Asia, centered on China, and to the United States, moreover, as well as to Europe, where we operate the Bowmore Distillery, a distinguished distillery on Scotland's Isle of Islay, and Château Lagrange, a Grand Cru Château in the Bordeaux region of France.
Based on our "Principle of Dividing Profits Three Ways", which espouses returning one-third of our profits to society, we have conducted wide-ranging social contribution activities since the early days of our history. Our original CSR (corporate social responsibility) activities have ranged from administration of nursing homes for the elderly and nursery schools for children and operation of the Suntory Museum of Art and Suntory Hall to positive promotion of environmental preservation activities, including water source cultivation and preservation, and support for nurturing of the next generation of young people.
Our corporate message, "Suntory, Bringing Water to Life", expresses our corporate philosophy, referred to by the phrase "Resonating with People and Nature", of carefully fostering water, the source of life and an essential symbol of nature, as a means of realizing a symbiosis between people and the natural environment. Today, the Suntory Group continues to pursue its tradition of innovation and challenge with the aim of remaining a "Growing & Good Company" that continually creates new value.
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