A Quest for the Best Tastes to Bring Pleasure into Everyday Life
With consumers' tastes in beverages constantly changing, we are continually asking ourselves, "What would they like to drink?" and "What would please their palates today?" Determined to grasp these consumer trends and to provide better-tasting products with greater consumer appeal, we are launching attractive new products that respond to the tastes of the times one after another.
- A varied product lineup delivering "palatability" customers truly enjoy
- Suntory Oolong Tea
- BOSS
The Suntory lineup of popular beverages features market leaders in various beverage categories. These include IYEMON, an authentic Japanese green tea that has grown since its launch in 2004 into a brand containing the nucleus of the green tea market. Suntory Oolong Tea, a brand known for its long-term popularity. BOSS, a canned coffee positioned as "My buddy coffee for working people". PEPSI NEX, which cultivated a new current in the cola market. And DAKARA, which has earned high repute as a "daily health beverage".
As concerns Suntory Natural Water, meanwhile, a popular favorite among customers, we are pursuing environmental protection as well as good taste in its production in accordance with our corporate message, "Suntory, Bringing Water to Life". This concern is exemplified by the introduction of the lightest weight domestically produced 2-liter PET bottle (as of March 9, 2010) and the opening of a new natural water plant designed to achieve the highest level of resources and energy savings in the industry.
During the coming year, we will strengthen our product lineup further to nurture consumers' desire to enjoy beverages wherever they are, at any time.
- Suntory Natural Water, obtained from three water sources (Southern Japan Alps, Okudaisen, Aso)
- The new Suntory Mineral Waters Minami Alps Co.,LTD Hakushu Plant takes an environmentally friendly approach to bottling natural water in various ways, including reducing CO2 emissions. (The photo shows the roof of the plant with solar panels installed.)
Producing Good-tasting Drinks that Contribute to Health Based on Health Science
- Tea brands that are beneficial to health: From left, Kuro Oolong Tea, Goma Mugicha ["sesame barley tea"] and Tekkotsu Inryo ["calcium and iron beverage"]
Suntory pursues new product development in accordance with the concept of "beverages that truly contribute to people's health, with scientifically demonstrated effects and safety". In May 2006, we drew on the results of years of research on the efficacy of Oolong tea to launch Kuro (Black) Oolong Tea, a specified health beverage recognized for its ability to suppress elevation of triglyceride by restraining the absorption of dietary lipid. In February 2007, moreover, we released Goma Mugicha ["sesame barley tea"], a special health beverage appropriate to people with high blood pressure that includes sesame peptide from sesame seeds. In March 2010, moreover, we relaunched Tekkotsu Inryo ["calcium and iron beverage"], a specified health beverage that has enjoyed strong customer support since its introduction in 1989. We promote the product by stressing its contribution to efficient assimilation of calcium, a nutrient that is inadequately absorbed by the body.
- The Health Science Laboratory, a key facility for Suntory's pursuit of research and development activities
Interest in health has been deepening further in Japan in the wake of the health care system reforms and implementation of "specified health checkups" and "specified health guidance" in April 2008. We intend to continue our pursuit of "health field" operations, centered on research and development of products with a sound scientific basis, to assure customers a healthy and good-tasting dietary life.
