Over the years Suntory has introduced to Japan many types of non-Japanese spirits including whisky and liqueurs. We have also focused on developing ready-to-drink (RTD)^*1 alcoholic beverages that are easy for people to drink and enjoy.

-196°C Strong Zero, -196°C Zero Dry, Calori, Cocktail Calori, Horoyoi

In the 1990s we developed The Cocktail Bar series, which brought the authentic flavor of bar cocktails into the home, Totteoki Kajitsu no Osake that offer fruity flavors, and the reasonably priced Super Chu-hi, which took the lead in the canned chu-hi market.

Then, in the 2000s we launched Calori, a product that created a new category of health-oriented alcoholic beverages with a new "low calorie" concept, and in 2008 we introduced the sugar-free -196°C Zero Dry series.^*2 Today, Calori and -196°C continue to be the leading RTDs in the health-oriented alcoholic beverage market.

Horoyoi Ice Tea Sour, with a refreshing aroma and mild flavor.

Recently we released -196°C Strong Zero, which is sugar-free and has a higher 8% alcohol content, along with Horoyoi, a slightly sweet and mild-tasting chu-hi with an alcohol content of 3%, created with a young adult consumer base in mind. These are examples of products that offer new value and were developed through Suntory's technical expertise in liquor and general foods.

Looking to the future, we will continue to bring a flexible approach and pioneering spirit to product development, and we look forward to introducing more value-added beverages aimed at delighting customers.

*1 RTD: "Ready-to-drink" alcoholic beverages, such as canned chu-hi drinks and canned cocktails with a relatively low alcohol content.

*2 Sugar-free products have less than 0.5 g of sugar per 100 ml (in accordance with nutrition labeling standards).