Pursuing creation of the World's Greatest Beer in search of taste and flavor
- Today, this perfect beer, created in pursuit of taste and flavor, continues to challenge new heights.
"To make the world's greatest beer. . ."
The Premium Malt's was created to fulfill this desire of Ryozo Yamamoto, the man behind its development. We began by investigating the pilsner beers of the Czech Republic and Germany, the homelands of beer, which we had designated as approaching our ideal, and spent 10 years working to achieve a beer featuring a delicate aroma of hops without parallel in the world, a firm body and a high-quality astringency that evaporates instantaneously. Every employee participating in the processes involved, from ingredient selection, preparation and brewing to final delivery to our customers, works with a brew master's sense of responsibility and pride.
- The Premium Malt's captured the Grand Gold Medal in the Selection of Beers division at the Monde Selection for three consecutive years beginning in 2005.
In recognition of its quality, The Premium Malt's won Japan's first-ever Grand Gold Medal in the Selection of Beers division at the Monde Selection international food and beverage competition held in Europe, the birthplace of beer, in 2005. The Premium Malt's subsequently followed this success by capturing the award again in both 2006 and 2007. Winning this prestigious award* for three straight years represented clear acknowledgement by the world at large of our excellent brewing techniques and superlative quality.
Today, this perfect beer, created in pursuit of taste and flavor, continues to challenge new heights.
* It was the medium-sized bottle that received the award in all three years.
Suntory's commitment to production with pure natural water
- All Suntory beers, happoshu and new-category products are made with pure, high-quality natural water drawn from deep underground springs with no alteration.
- Suntory constructs plants in places with pure natural water ideal for the production of beer, happoshu and new-category products satisfying its quality standards.
Suntory insists on using only pure natural water that brings out the inherent goodness of the ingredients it employs to produce beer, happoshu and new-category products to ensure that customers enjoy the best its selected ingredients have to offer. We have consequently sought out natural water with a perfectly suited volume and balance of minerals and ions for production of these products, and constructed plants in locations where this water is available. We use natural water of pure, stable quality drawn from deep wells that has been filtered through layers of earth over long periods of time.
Suntory will continue to produce all its beer, happoshu and new-category products in Japan with 100% pure natural water to assure delivery of only the finest to customers.
A Commitment to Adding New Value to Products
- Kinmugi, Jokki (beer mug) Draft, Seven Hops RELAX, Diet Draft, Magnum Dry
- Promoting R&D activities in order to propose new value to customers
Suntory pursues ongoing R&D inspired by a desire to present customers with new products, new pleasures and new value.
We established the happoshu market with the introduction in 1994 of Hop's Draft, a fermented beverage that pleased customers with its good taste and low price. We followed this with the launch of Magnum Dry, which has established its own original market position as a "dry" happoshu.
We then responded to our health-conscious customers' needs by introducing Diet Draft, a low-calorie happoshu. In March 2010, we expanded our new-category product line-up with the addition of Seven Hops RELAX, which features luxurious richness although it contains no carbohydrates,* to such established products as Jokki (beer mug) Draft, which uses corn as its basic ingredient, and Kinmugi, which promotes the delicious taste of barley. In this way, we have added new value in the new beverage category as well, and built a favorable reputation for constant delivery of new palatability.
* A designation applied to products with less than 0.5 g of carbohydrates per 100 ml (in accordance with nutrition labeling standards).
