Pursuing Businesses That Enrich People’s Lives
The Suntory Group develops businesses centered on the three themes of nature, health, and lifestyle culture.
Tipness
TIPNESS Limited has expanded its fitness club network to the Kansai and Chukyo regions from its core in the Tokyo Metropolitan Area since opening its first club in Tokyo’s Shibuya district in 1987. Tipness has consistently encouraged and provided ways of living a healthy, comfortable lifestyle. As Japan’s fourth-largest fitness club operator, it currently has 200,000 members at 61 clubs under its direct operation (as of April 1, 2011) as well as Tipness Kids, a fitness school brand for children. Based on the cycle of "Physical fitness and constitution assessment → Counseling → Training," Tipness provides individualized exercise programs its members can follow with pleasure. Besides the most up-to-date training gyms, the clubs offer a full array of studio programs, including everything from fat-burning to conditioning and a wide variety of dance programs. Tipness provides facilities, products and services that respond to the growing interest in health among people of every generation, from the young and middle-aged to seniors.
- Tipness staff provide members with polite, friendly instruction and advice in counseling sessions.
- A training gym in a Tipness fitness club, where the staff listen attentively to the opinions of each and every customer
- Tipness has consistently led the way in introducing the latest trends, as exemplified by its popular fat-burning programs.
Suntory Flowers
Suntory Flowers Ltd. is developing new flower seedlings of exceptional quality one after another. Its products, including Surfinia, which has won fans for over two decades, and Sun Parasol, which has sold more than 16 million pots worldwide, have found markets in over twenty countries. With the tagline "Nurturing the desire to eat well," the Suntory Honki Yasai vegetable seedlings lineup has expanded year by year, with the addition of products that are meant to provide the best taste and be easy to grow. In the cut flower field, APPLAUSE, the blue rose that had been considered an impossible dream, is sold nationwide and is quite popular as a gift item on special days. We have sent out into the world products with added value, such as Moondust, the world’s only blue-toned carnation, and Princettia, with its beautiful vivid pink leaves. We are continuing our active efforts to launch products that meet the varied needs of our customers and to propose "a lifestyle with flowers."
- Surfinia has been a long-seller for over two decades. We are adding a new dimension of beauty in flowers such as the Sugu-Raku Surfinia, a seedling with flowers that can be enjoyed straight away.
- SUNTORY blue rose APPLAUSE has received a highly positive reception since its launch. APPLAUSE speaks in the language of flowers to say, "Dreams come true!"
- "Nurturing the desire to eat well," Suntory Honki Yasai lineup of tomatoes, eggplants, cucumbers and other popular vegetables.
Suntory Midorie
Suntory Midorie Limited has introduced a new era of environmental greening with the development of Pafcal, a new replacement material for earth that is lightweight, rich in nutrition for plants, and easy to handle. The company manufactures and sells Midorie Design, a series of new interior products that let you layout greenery freely, as well as the Green Roof rooftop greening system, and the Flower Wall wall-greening system, both of which employ Pafcal. Besides working to reduce CO2 emissions to prevent global warming, the company provides ideas for the creation of comfortable indoor and outdoor spaces with greenery.
- Rooftop greening with Green Roof
- Wall-greening with Flower Wall
- Midorie Design Frame
Suntory Shopping Club
Suntory Shopping Club Limited makes use of campaign know-how within the Suntory Group to provide solutions regarding campaign planning and administrative operations. It offers comprehensive support that keeps companies in sync with the market. It also operates mail-order services online and by print catalog to distribute and develop liquor-related equipment and business supplies for liquor stores and eating and drinking establishments nationwide.
Suntory Publicity Service (SPS)
Suntory Publicity Service Limited provides high-quality, high-value-added reception services worthy of the thrilling experiences consumers have at Suntory Hall and many other concert halls and art museums. It is currently expanding into such new fields as designated-manager operation of nationwide public cultural facilities and information operations in facility management and shopping complexes, pursuing further possibilities as an innovative human resource and service provider.
SUN-AD
SUN-AD Company Limited an advertising production company that is helping to develop many brands, including Suntory Oolong Tea, is active in every necessary field of advertising communication planning and production, including TV and radio commercials, newspaper and magazine advertising, and production of posters, catalogs, brochures, websites and promotional videos. The company has won many advertising awards in recognition of the high quality of its work. In recent years, it has also rigorously involved itself in such fields as corporate identity and visual identity, product package design, spatial design, and bookbinding. Its aim is to develop as a one-of-a-kind advertising production company that transcends conventional boundaries.
