Suntory was the first manufacturer to make domestic whisky–one that perfectly suited Japan’s culture and environment. Later, we “accomplished the impossible” again when we joined the beer business at a time when people said that the market had no more capacity for new entrants. Next Suntory moved into soft drinks and foodstuffs, followed by globalization of the company’s business. Suntory’s founder always forged ahead without fear of failure–and the word “compromise” was simply not in his vocabulary. Our corporate history shows how Shinjiro Torii’s spirit of “Yatte Minahare–Go for it!” has pervaded everything the company has done since his time. Indeed, the history of Suntory can be most succinctly described as a history of new challenges.

At Suntory, we want to do our part to bring about a more affluent, healthier lifestyle and to enrich culture through a variety of cultural and social programs. This spirit of “Sharing the Profit with Society” remains ever since our establishment, we have followed a policy–based in our strong convictions–of sharing our profits not only with our customers and partners, but with society as a whole.

Our history of taking up challenges and beneficial coexistence with society is infused in the spirit of “Bringing Water to Life.” A key theme here is to conserve and even to expand upon the precious resource of water. As a company that admires the qualities of water, we want to emulate its life-giving attributes to be a nurturing presence in society. Like water that adapts to any vessel, we strive to move ahead on new initiatives with our characteristic dynamism. Now and into the future, Suntory seeks to boost corporate value working with the concept of “Bringing Water to Life.”