The Suntory Group’s message “Suntory, Bringing Water to Life” invites the world to share in Suntory’s corporate philosophy, “in harmony with People and Nature.” As a corporation that delivers the natural blessing of water through whiskey, beer, wine, non-alcoholic beverages, and healthy foods, we are committed to protecting Earth’s most precious resource, and supporting an environment that nurtures water. And just as water satisfies the thirst of every living creature, we are devoted to the goal of an abundant society and the active participation of every employee. Water sums up our essence, providing a clear path for our corporation. This is why we are “Suntory, Bringing Water to Life.” Water expresses our promise to our customers, and our fulfillment of society’s expectations.
In particular, “Bringing Water to Life” means the following to us:

– As a company that offers great-tasting water to our customers in our products, we are committed to safeguarding the Earth’s irreplaceable water resources.

– Suntory strives to be a beneficial presence in society like the water that we depend on: just as water nurtures the world and makes it a better place, we endeavor to do our part to improve the quality of life through cultural and social projects, based on the spirit of “Sharing the Profit with Society.”

– Water takes on the shape of whatever vessel it’s placed in. In encouraging our employees to be as adaptable as water, we create a dynamic, forward-looking corporate environment. For us, this attitude dates back to our founder’s spirit of “Yatte Minahare–Go for it!”

The Suntory Group corporate logo represents the tremendous energy and joy of all the life on our planet. Since it is so critical to life and to Suntory, water is a key motif in the logo.

Water can move boldly to gather energy continuously, as in a waterfall or a river, or it can be still, deep and gentle as in a lake or a pond. The free-flowing letters of the logo, together with its beautiful, sparkling sea-water blue color, embody these myriad aspects of water to represent Suntory’s free and flexible approach to new challenges. On the level of the individual, the logo also evokes the determination of each of our employees to forge the future of the company on the merits of their own creativity. The logo’s pliant image represents the Suntory Group’s resolve to move fearlessly and tirelessly ahead.