Striving to protect ecosystems in various forms from protecting areas of water resource cultivation to protecting wild birds

The Suntory Group uses water and agricultural products as ingredients in its products; consequently, its business activities are underpinned by a healthy ecosystem. We consider the protection of this ecosystem to be our rightful responsibility. Based on this recognition, we have set down under the Basic Principles of Suntory's Environmental Policy our intention to work toward preserving biodiversity and create new value. We are pursuing a number of projects tied to biodiversity and protecting the environment that supports it.
We also added our name in January 2011 to the list of "The Declaration of Biodiversity by Nippon Keidanren" Promotion Partners. We are taking the lead in working toward the creation of society rich in biodiversity.

Business Activities with Consideration to Biodiversity

We give consideration to biodiversity in our business activities. As an example, we study and analyze the impact on the surrounding ecosystem when we build our plants.

Activities to Protect Unique Local Ecosystems

Wild birds live in the valleys and fields

One of the goals in developing the Natural Water Sanctuary forests for water resource cultivation is to restore the rich biodiversity in these areas. We are protecting the unique local biodiversity even on the grounds of our plants, by conducting activites suited to their particular characteristics such as carrying out observational surveys and protecting endangered and rare plants.

Nature Conservation by Protecting Wild Birds

Based on the concept of "Today Birds, Tomorrow Man" (issues for birds today may become issues for people tomorrow), we began our Save the Birds! campaign in 1973, with the aim of protecting nature by protecting wild birds. We opened the first bird sanctuary by a private enterprise that year at our Hakushu Distillery, carrying out such activities as conducting surveys of the bird population and hanging boxes for bird nests.
We also conduct activities together with our customers and local communities, including collecting donations for the recovery of the short-tailed albatross—an endangered species—and producing and selling leaflets that raise awareness about protecting wild birds.