The Suntory Group sees it as its responsibility to undertake a variety of activities under the slogan of "Bringing Water to Life," the CSR vision statement which was adopted with an eye to Suntory becoming a truly valuable company that will achieve coexistence with nature and society.
The reason for the existence of the Suntory Group and its ultimate goal have both been set down in its corporate philosophy of "In Harmony with People and Nature." Running through our philosophy is the enduring spirit of "Harmony with Nature" and "Harmony with Society" which has continued unchanged since the company was founded in 1899. We believe that the Suntory Group has the corporate social responsibility to direct itself to bringing this corporate philosophy to fruition: as a company supported by its customers that is "Growing for Good," we must aim for the development of comfortable living and healthy conservation of the global environment, and continually take on new challenges to achieve this.
Suntory Group's Mission, Vision & Values

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In Harmony with People and Nature

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Growing for Good
The Suntory Group promotes corporate activities that delivers the highest quality products and services to its customers, contributes to the fruitful development of culture and lifestyles as well as to the achievement of a global sustainable environment. We will continue to strive for worldwide growth by providing better products and services. Our further contributions to achieve rich cultures and lifestyles as well as to the environment will progress on a global scale.

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Yatte Minahare—Go for it!
Continuing in the spirit of taking on new challenges exemplified by our founder who trailblazed the way for Western-style liquors such as whisky in Japan, we have broken new ground as a multi-faceted food and beverage company in a variety of new areas of businesses including beer, soft drinks, and health foods. This spirit has been a motivator for our open-minded corporate culture and the challenges we set ourselves to create new value.
Suntory's Spirit of "Sharing the Profit with Society"
Following the philosophy of Suntory's founder, we believe that business profits should not only be used for reinvestment into the business and providing services to clients and business partners, but for making a contribution to society. Carrying on in his spirit, we are aiming for sustainable growth with our stakeholders.
Coexisting with Nature
Many of our products, including whisky, wine, beer, and non-alcoholic beverages, are created thanks to such natural bounties as water and agricultural products. With a spirit unchanged since our founding, we fervently promote environmental management, maintaining respect and gratitude for the great workings of nature.
CSR Vision: "Suntory, Bringing Water to Life"
Our slogan "Suntory, Bringing Water to Life" arose because we broadly share with society the activities we undertake based on our corporate philosophy of "In Harmony with People and Nature." It means that as a company that delivers the blessings of water and nature to our customers in the form of whisky, beer, wine, soft drinks, and health foods, we are going to work to protect both the water that is a precious resource for the world and the environment that produces that water. This means that we will continue to deliver those pleasures to society just like water satisfies the thirst of all living things. It also means we will continue to be a company where every single employee can take on new challenges powerfully and adaptable like water. Seeking to achieve coexistence with nature and society, the Suntory Group puts "Bringing Water to Life" into practice.
The Story of "Bringing Water to Life": Suntory's Long History of Corporate Responsibility
The following video shows how the Suntory Group has created the corporate message "Bringing Water to Life" to express the history of commitment and the goal of coexisting in harmony with society that we have inherited and carried on in our founding spirit. Watch the story of "Bringing Water to Life."
Stakeholders around the Suntory Group
The Suntory Group pursues its business activities amid a range of connections with a variety of stakeholders. To continue being a company that will put "Suntory, Bringing Water to Life" into practice and contribute to achieving a better society, we have made it our goal to clarify the responsibilities we have toward these stakeholders and ensure that various opinions and social needs are reflected in our corporate activities, while also continuously working to build deeply trusting and collaborative relationships with them.
Customers
Making "customer satisfaction" our top priority, we deliver safe and reliable products and services that our customers trust and enjoy. We also put a premium on two-way communications with our customers and work to make our business activities reflect their views and wishes.
Business Partners
Business partners, such as suppliers and distributors supporting our business activities, work with us to mutually grow by improving quality and ensuring safety based on fair competition, evaluation, and selection.
The Local Community
So that Suntory may continue to be a company that coexists with society, based on the spirit of "Sharing the Profit with Society," we are engaged in a variety of efforts—such as ongoing social welfare activities and providing support through cultural and sports activities—that run alongside our social contribution activities which are rooted in local communities around the world.
Employees
We are making efforts to improve the various policies and systems designed to support the "Yatte Minahare—Go for it!" spirit among employees so that Suntory will continue to be a fresh and vital company where each and every employee is able to take on new challenges.
Global Environment
Suntory works to protect the global environment as a company that is "Bringing Water to Life." With environmental management providing the linchpin for business activities, various projects are being pursued throughout the whole Group that will make it possible to pass on to the next generation a sustainable society filled with the radiance of life.




