The Suntory Group's corporate philosophy is "In Harmony with People and Nature." These words express our core beliefs and ongoing objectives. We develop a rich experience of life based on real needs, in harmony with people and their natural surroundings. Through our corporate initiatives, Suntory strives to maintain a sustainable global environment and contribute to a truly prosperous society. Guided by this philosophy, as responsible corporate citizens, the Suntory Group aspires to provide the highest quality products and services for the improvement of life around the world.

The Suntory Group's message "Suntory, Bringing Water to Life" invites the world to share in Suntory's corporate philosophy, "In Harmony with People and Nature."As a corporation that delivers the natural blessing of water through whisky, beer, wine, non-alcoholic beverages, and healthy foods, we are committed to protecting earth's most precious resource, and supporting an environment that nurtures water. And just as water satisfies the thirst of every living creature, we are devoted to the goal of an abundant society and the active participation of every employee. Water sums up our essence, providing a clear path for our corporation. This is why we are "Suntory, Bringing Water to Life." Water expresses our promise to our customers, and our commitment to society's expectation.

Bringing Water to Life~ a concept inherited from the previous century

Since it's foundation, Suntory Group has adhered to the spirit "Go for it!" and "Principle of Dividing Profits Three Ways".
This video shows more about our philosophy and how it lives in the Suntory Group upholding the corporate message "Bringing Water to Life"

Flowing through our corporate philosophy is a spirit of "harmonious coexistence with nature". Nearly every Suntory product is a gift of nature, and a reverence for nature has been nurtured in each employee since our foundation.
Suntory wine, the original cornerstone of our business, has been produced on the premise of good grape cultivation since our pioneering days. Our whisky, beer and beverages are made from selected agricultural produce, including barley, hops, tea leaves and fruits, with pure water as the basic ingredient. Our whisky distilleries are located in the Yamazaki Ravine in the outskirts of Kyoto and at the foot of Mt. Kaikomagatake in the Southern Japan Alps, both of which areas are famous for their excellent water. Our four breweries at Musashino, Kyoto, Tonegawa and Kumamoto also enjoy an abundance of pure underground water. We make sure, moreover, that roughly half of each brewery site is devoted to greenery.
For human life to retain its glow, all life on Earth must glow as well. With this in mind, Suntory is committed to seeking a happy and harmonious coexistence of human beings and nature.

A bottle of the Akadama Port Wine in the Taisho Era. Akadama Port Wine, Suntory's first product, was launched in 1907.

A pot still at the Yamazaki Distillery, which pioneered whisky production in Japan

Established over a century ago in 1899 by Shinjiro Torii, Suntory has a proud history of pursuing new businesses with a pioneer spirit in every stage of its development. We blazed trails on a new frontier by introducing Western liquor culture to Japan with the production of Akadama Port Wine, a sweet-tasting fruit wine, and with the launch of Japan's first whisky business. A succession of forays into the beer, food products and beverage businesses followed as we took on new challenges and created new markets one after another.
These spirits of challenge and entrepreneurship are accompanied by a strong customer orientation that inspires us to listen carefully to our customers' opinions and to create, nurture and develop markets in partnership with them. Unchanged since our foundation, these corporate spirits of challenge and entrepreneurship and our customer orientation provide the driving force to keep our business moving forward.

The Akagawa Home, a nursing home operated by Suntory from May 1946 to May 1974 as a social welfare service (currently operated by Takadonoen)

The Akagawa Nursery School operated by Suntory from April 1950 to March 1975 (currently a part of Tsubomi Nursery School)

Suntory pursues wide-ranging social and cultural activities, the origins of which date back to the spirit of "Sharing the Profit Three Ways" espoused by the Company's founder, Shinjiro Torii. He believed that corporate profits should not only be re-invested back into the company, but also shared with its customers and society. Torii was devoted to fostering social programs and philanthropy. Keizo Saji, his son and successor, pioneered major cultural initiatives in music, art and sport. All these ventures were inspired by Suntory's spirit of sharing the profit with society. Today, their founding vision has been inherited by the Suntory Group and defines its commitment to being a responsible member of society. These range from our cultural activities in various fields, as represented by the Suntory Museum of Art, Suntory Foundation for Arts, Suntory Foundation, Suntory Hall, to our efforts to solve issues concerning protection of our global environment and to the promotion of activities aimed at nurturing the next generation.