Suntory Ltd. (Head Office: Osaka, President: Nobutada Saji) announced a new logo mark.
The new logo expresses energy and joy of life on the earth, with a "water" motif that represents Suntory's corporate source. The letter design expresses an image of water that continuously moves, nurtures and grows. The fresh "water blue" color is adopted to pass on the thought of Suntory's corporate ideal of being "always fresh, free and flexible".
The logo design was created through opportunity announcement. Moreover, Suntory is gradually changing, starting from the completion of the product development center (Kawasaki city, Kanagawa prefecture) in autumn this year, and the relocation of a Tokyo branch to new building (Odaiba, Minato-ku, Tokyo) in January 2005.
Also, Suntory upholds a corporate message of "Water for Life, Suntory" so that the message of "water" can be easily recognized.
Suntory has actively worked on various businesses since its establishment in 1899, continuously holding an ambition of constant "challenges". Currently, Suntory's businesses cover various and diverse areas, ranging from alcoholic beverages, and healthy food, to conservation activities, social and cultural activities of galleries and a concert hall, and sports activities. By renewing the logo and the corporate message, Suntory aims to standardize the corporate image that has been diversified, and aspires for a significant growth.
Suntory has continued environmental conservation activities based on corporate philosophy of "resonating with people and nature ", as most of the products are sourced from natural wealth. Other than resource and energy saving activities, Suntory has highly esteemed "water", while emphasizing afforestation and water preservation activities, as well as protection activities for the water-cultivating forest around the owned factories. Last year, Suntory also named the approximately 102 ha forest as Suntory "Forest of Natural Water", that spreads across the outer rim of a crater of Aso, Kumamoto prefecture, to start water source cultivation and conservation activities. Suntory will put further efforts into forest conservation activities and water source cultivation by expanding the range of activities. Throughout these activities, Suntory is to express the thought towards "water" with the corporate message of "Water for Life, Suntory".
