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News Release

News Release

No.8843   July 20, 2004

Suntory to Release Single Malt Whisky "McClelland's" Entry brand exploring the fast-growing single malt market


Suntory Ltd. (Head Office: Osaka, President: Nobutada Saji) is to release 4 types of "McClelland's" as a new single malt whisky brand from Tuesday 24 August nationwide across Japan.

Single malt whisky is bottled using only raw base from a "single" distillery. As climate and weather exert a great influence over maturation of whisky, each distillery is characterized with unique fragrance and taste. In a stagnant liquor market, single malt whisky has shown an estimated growth of more than double in ten years, and is expected to develop further.

4 types of "McClelland's" are introduced this time as an entry brand for young consumers in 20s and 30s to experience and enjoy single malt whisky in hope for further revitalizing the market.

"McClelland's" is a single malt brand of T&A McClelland & Co Ltd., a bottlers company founded in 1818. Selectively bottled with unblended malt whisky from four character distilleries, this new family will soon become your casual accompaniment at home as well as while dining out.

Name of Product, Volume, Suggested Retail Price, Proof, Packaging
McClelland's Speyside 750 ml open price 40% 12 bottles per cabinet
McClelland's Islay 750 ml open price 40% 12 bottles per cabinet
McClelland's Highland 750 ml open price 40% 12 bottles per cabinet
McClelland's Lowland 750 ml open price 40% 12 bottles per cabinet
Type whisky
Release Date and Sales Region
Tuesday 24 August 2004, Japan nationwide
For enquiry of the information, please contact
Suntory Customer Center Toll free number0120-139-310
(Osaka) Dojimahama 2-1-40, Kita-ku, Osaka,530-8203, Japan
(Tokyo) Moto-Akasaka 1-2-3, Minato-ku, Tokyo107-8430, Japan
Suntory HPhttp://www.suntory.co.jp/