Suntory Limited announces the nationwide launch on March 28, 2006 (Tuesday) of PEPSI NEX, its new core 2006 PEPSI line product.

As people across Japan have become more health-conscious in recent years, more and more consumers are concerned about the caloric content of the cola beverages they drink. In a step that will create a new market to meet the needs of cola consumers in today's Japan, Suntory has developed the first original PEPSI product to come out of the Japanese market and is set to launch PEPSI NEX, a cola beverage that delivers both great taste and zero calories. The development and launch of this new product has been made possible thanks to the Suntory-PepsiCo partnership, which remains as strong as it was when first established in 1980.

Naming

Evoking the word NEXT, the product name NEX grows out of the concept of a new generation of cola. NEX is designed to bring feelings of "new excitement," "a new experience," and "new expectations" to the minds of consumers.

Taste

Suntory delivers a calorie-free cola with a refreshing, full-bodied, and zesty taste.

Packaging

The clean lines of the packaging feature a label in silvery-white, with the sharp, electric "NEX" logo front and center.

— Details —

Product Name, Volume, Suggested Retail Price (Sales tax not included)

PEPSI NEX

1.5 L	PET bottle	320 yen
500 ml	PET bottle	140 yen
350 ml	can	115 yen
350 ml	bottle	115 yen
160 ml	can	70 yen

PEPSI COLA

500 ml	PET bottle	140 yen *

DIET PEPSI

500 ml	PET bottle	140 yen *

• *PEPSI COLA and DIET PEPSI have been repackaged with a new design.

Launch Date

Tuesday, March 28, 2006