No.11570   October 1, 2012

Launch of Suntory Green Tea Brand Mirai in Indonesia Development of First-Time Suntory Brand in Indonesia

Starting in late September, Suntory Beverage & Food Limited will make a new effort in Southeast Asia by developing Suntory green tea brand Mirai—a brand the company has grown in Thailand—across Indonesia through PT Suntory Garuda Beverage (president: Hartono Atmadja; based in Jakarta, Indonesia; hereinafter "Suntory Garuda Beverage").

Suntory has been selling the Mirai brand of green tea since July 2011 in Thailand through Tipco F&B Co., Ltd. (based in Thailand; president: Ekaphol Pongstabhon; 50% owned by Suntory Beverage & Food Limited).

Taking note of the growing tea drink market in Indonesia, where health consciousness is increasing, Suntory Beverage & Food Limited will release the first Suntory brand sold in Indonesia. Mirai, modified with unique flavors to suit Indonesians' preferences, comes in three varieties in Indonesia: Original, with a fresh sweetness while retaining an authentic green tea flavor; Honey, featuring a sweet honey aroma; and Sakura, featuring a florid cherry blossom aroma. Each will be sold in 330 ml and 500 ml plastic bottles.

While actively working to grow the Suntory brand in Indonesia, Suntory Beverage & Food Limited will further accelerate our global strategy for the entire Suntory Group by seeking to maximize synergy between group companies in Japan, Asia, Europe and Oceania.

Overview of Suntory Garuda Beverage

Company Name
HQ Location
Jakarta, Indonesia
Mitsuhiro Kawamoto
Hartono Atmadja
Year Established
No. of Employees
2,024 (as of Dec. 2011)
Soft drink production and sales in Indonesia
Main Products
Okky (a jelly drink sold in a cup)
Mountea (a tea sold in a cup)
Suntory Beverage & Food Asia Pte. Ltd. 51%
Garudafood Group 49%
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