News Release

News Release

No.11793   May 28, 2013

Launch of Oolong Tea Brand MYTEA in Indonesia Launch of the Second Suntory Brand in Indonesia

Suntory Beverage & Food Limited will launch its second Suntory brand product in Indonesia, MYTEA oolong tea (450 ml and 330 ml plastic bottles), through PT Suntory Garuda Beverage (hereinafter "Suntory Garuda Beverage"; President Fransiskus Johny, based in Jakarta, Indonesia; 51% owned by Suntory Beverage & Food Asia Pte. Ltd.), a Suntory Group company. Suntory Garuda Beverage will launch the brand across Indonesia in late May*.

  • *330 ml plastic bottles will tentatively be launched in September.

In recent years, health consciousness has been steadily increasing in the Indonesian beverage market. In September last year, Suntory Garuda Beverage launched Indonesia's first Suntory brand product, Mirai green tea, which was met with great reception from many customers, with comments such as, "this is genuine Japanese tea" and "it is light and easy to drink while retaining the taste of green tea."

This time, we are focusing on oolong tea that is very popular in Japan as a tea that contains the health ingredient "oolong tea polyphenols." We will launch MYTEA sweetened oolong tea as the second Suntory brand product in Indonesia. MYTEA was designed using the know-how developed for Suntory Oolong Tea and has unique flavors to suit Indonesians' taste preferences.

While actively working to grow the Suntory brand in Indonesia, Suntory Beverage & Food Limited will further accelerate our global strategy by seeking to maximize synergy between group companies in Japan, Europe, Oceania and Asia.