Since Suntory was founded in 1899, our mission has been to bring happiness into the lives of our customers by providing a range of alcoholic beverages such as whiskies, beers, and wines, along with other soft drinks such as oolong tea and canned coffee. Inspired by our motto of "Yatte Minahare—Go for it!", today we have continued to grow as an alcoholic beverage and food company by constantly challenging ourselves to redefine value. Furthermore, we have expanded these core segments to encompass a diverse portfolio of businesses that includes health foods, food services, and flowers.
Our corporate philosophy of the Group is "In Harmony with People and Nature." We aspire to coexist with all the people around the world and the magnificent nature that surrounds us. We aim to be good corporate citizens not only by delivering top quality products and services to meet the needs of our customers, but also by striving to protect the global environment and undertaking various social initiatives to help realize a truly prosperous society.
In this age of rapid globalization that transcends national borders and brings people closer together, we are further strengthening the operating base we use to achieve growth in the global marketplace, making the Suntory Group an active player and a truly global alcoholic beverage and food company. It is both our ambition and our duty to build a Suntory Group that is in harmony with the global communities in which we operate and the precious natural environment on which we all rely.
At the same time, we will continue our tried-and-true tradition of innovation and challenge to create new value. the Suntory Group aspires to be "Growing for Good."