Communicating and Creating with Customers

All our operations at Suntory are conducted based on a desire and need to walk in step with our customers. Along with communicating closely with customers and providing them with safe, secure products, services and information they rely on and genuinely appreciate, we are committed to implementing customers' opinions and requests in our corporate activities. To help achieve this, we opened a consumer office as early as 1976 and developed a system for listening to customers' opinions. Our Customer Center and Marketing Support Center were organized inside the Consumer Communication Department in 2002 to interact directly with customers and to take positive steps to apply feedback gathered from them to our business operations. Feedback collected from as many as 110,000 customers each year is stored in our proprietary "HarmoniCS" (Harmony + Customer Satisfaction) customer information system. Shared throughout the company, HarmoniCS serves as a source of information for improving our products and developing new ones.
Besides employing our Website and ezine to provide customers with information they can use for lifestyle enhancement, we employ online opinion forums and e-mail to maintain close communication with them. Our Website includes a variety of pages intended specifically for elementary and junior-high students.