Leveraging the Power of Good Natural Water to Achieve
a Nicely Balanced Flavor
Because beer is approximately 90 percent water, Suntory focuses special attention on this basic raw material throughout the production process. This is why we have constructed our breweries only in carefully selected areas endowed with good-quality water with balanced content.
In celebration of its 20th anniversary in 2006, our Malt's beer was reborn with a new identity as Natural Water <Draft> Beer Malt's.
Firm in our conviction that truly good beer can be produced only with good-quality natural water, we have succeeded in achieving a nicely balanced flavor that beer-lovers find truly satisfying. We have also developed a unique malt fractionating technology to extract the ingredients of malt, realizing a "pronounced nicely balanced flavor" with a "clear aftertaste".
Winner of Japan's First Grand Gold Medal at the Monde Selection
To make the world's greatest beer…. This desire, which every brewing engineer feels, was the starting point for The Premium Malt's.
Inquiring into the good-quality raw materials, we use 1.2 times as much carefully screened malt in The Premium Malt's as in our standard beers and twice the quantity of European fine-aroma hops (comparison with the ratio of bitterness compound in our standard beer) to realize beer's essential good flavor. A similar intense focus on the production process has led to employment of such techniques as "aroma-rich hopping", which draws out an elegant, luxuriant aroma, "double decoction", which extracts the ultimate fullness of malt, and "careful maturation", which allows enough time to realize a pronounced nicely balanced flavor.
In recognition of this quality,The Premium Malt's won Japan's first-ever Grand Gold Medal in the Selection of Beers division at the Monde Selection international food and beverage competition held in Europe, the birthplace of beer, in 2005. With this prestigious award, our excellent brewing technology and superlative quality won acknowledgement from the world at large. In 2006, moreover, The Premium Malt's captured the award for a second straight year.
A Constant Commitment to Adding New Value to
Products
Suntory pursues ongoing R&D inspired by a desire to present customers with new products, new pleasures and new value.
We established the happoshu market with the introduction in 1994 of Hop's Draft, a fermented beverage that pleased customers with its good taste and low price. This was followed by the launch of Magnum Dry, which has established its own original market position as a "dry" happoshu.
We then responded to our health-conscious customers' needs by introducing Diet Draft, the industry's first low-calorie happoshu, creating a new base of enthusiasts. We also launched Jokki(Beer Mug)Draft, moreover, a new-category product employing corn as the basic ingredient that achieves a balance between a "robust feel" and "sharp aftertaste". In this way, we have built a favorable reputation by constantly delivering new palatability.
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