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Suntory > Social Responsibility > Cultural and Social Contribution Activities

Cultural and Social Contribution Activities

A Proud Tradition of Lifestyle Enrichment

The origin of our social and cultural concerns dates back to the "Principle of Dividing Profits Three Ways" espoused by Suntory's founder, Shinjiro Torii. Shinjiro firmly believed that profits from business operations should be employed to enhance customer service and to make a return to society as well as for business expansion. He exhibited this commitment in his passion for social contribution activities, as exemplified by his establishment of Hojukai, a social welfare organization, in 1921.
This desire to return something to society has been passed down to Shinjiro Torii's descendents and heirs, Keizo Saji, Shinichiro Torii and Nobutada Saji, the current president. Deeply rooted in our corporate culture, it provides motivation for our wide-ranging social and cultural activities.

Suntory Museum of Art
Exterior view of the Suntory Museum of Art

Since its establishment in 1961 based on the principle of "Art in Life", the Suntory Museum of Art has conducted a diverse range of selectively organized exhibitions. Relocated in March 2007, the museum was reborn as a pleasant interior environment designed to resemble an urban living room. The theme of the new museum of art is "Connecting beauty. Unfolding beauty". It transmits the beauty of Japanese nature and the unique aesthetic sensibility cultivated by the Japanese through their history and traditions to the world at large, at the same time communicating an understanding to the younger generation of the emotional impact that accompanies encounters with genuine beauty.

Suntory Museum Tempozan
Suntory Museum Tempozan

The Suntory Museum Tempozan opened its doors in 1994 in the Tempozan district of Osaka, Suntory's birthplace. The museum is a cultural complex with a gallery that hosts special exhibitions on the theme of art and design and an IMAX Theater capable of showing the largest three-dimensional images in Japan as well as a gallery shop, café and lounge.

Suntory Hall
Suntory Hall's main concert hall

Tokyo's first facility devoted exclusively to hosting classical music concerts, Suntory Hall was constructed in 1986 as a venue dedicated to achieving "the most beautiful sounds in the world". Outstanding performances by top artists from Japan and overseas have unfolded daily at the hall over the years. It also organizes Hall Opera and other performances on its own initiative and participates actively in educational programs.

Suntory Foundation for Arts
A Summer Festival 2007 performance of John Cage's Europera 5 sponsored by the Suntory Music Foundation

The Suntory Foundation for Arts was founded in September 2009 to commemorate the 110th anniversary of Suntoryís founding. The foundationís mission is to uncover new globally significant aesthetic expressions informed by a unique Japanese sensibility toward beauty and art that has been cultivated for generations and introduce them to a global audience, as well as to seek ways of creating and expressing new values in art and music with the goal of sharing these values with the global community in the 21st century.

Suntory Foundation
The presentation ceremony honoring the winners of the Suntory Foundation's 29th Suntory Prize for Community Cultural Activities

The Suntory Foundation was established in 1979 to commemorate the 80th anniversary of Suntory's founding. The foundation promotes international and interdisciplinary research on society and culture and provides encouragement for talented people. It gives grants for academic research and overseas publication, presents the Suntory Prize for Social Sciences and Humanities and the Suntory Prize for Community Cultural Activities.

Promoting Social and Educational Activities
Takadonoen, a special nursing home for the elderly (left) and Tsubomi Nursery School

Suntory engages in a wide range of valuable social contribution activities. It participates in such programs as operation of nursing facilities for the elderly and nursery schools, for example, and provision of school education by Hojukai, a social welfare organization, and Hibarigaoka Gakuen, an academic institution. In April 2008, Hojukai opened Domyoji Takadonoen, moreover, a new hybrid nursing facility for the elderly.

Suntory Institute for Bioorganic Research
A panoramic view of Hibarigaoka Gakuen

The Institute plays a key role in Suntory's contributions to society in the sciences by pursuing research in bioorganic chemistry, a field integrating organic chemistry with biology, and related scientific fields as well as by encouraging and fostering other research activities.