Leadership

Proposing new value through the promotion of consumer-oriented innovation
-To be the leading global soft drink company-

Saburo Kogo

President & Chief Executive Officer,
Member of the Board, Representative Director

Beverages are an essential part of people's lives, and here at, Suntory Beverage & Food Limited (SBF), we are always seeking new and more refreshing ways for consumers to enjoy and benefit from the experience.

The reasons peoples choose particular beverages vary according to their mood, where they are, weather and various other factors. Therefore, we are conducting research on all elements related to customer satisfaction, including ingredients, taste, design, advertising, and pricing, as well as the development of environmentally friendly packaging. Through continuous innovation that pushes past conventional ways of thinking, we aim to propose new value that truly satisfies consumers.

It is our firm belief that these endeavors will contribute to enhanced customer satisfaction, thus paving the way to the achievement of our goal - becoming the leading global soft drink company.