News Release

  • No.SBF0511(2017/3/21)

Suntory Green Tea Iyemon Tokucha 350 (FOSHU) New 350ml Plastic Bottle

Delicious FOSHU green tea that promotes body fat loss.
Introducing new smaller size.

Suntory Beverage & Food Limited is pleased to announce the nationwide launch of Suntory Green Tea – Iyemon Tokucha 350 (FOSHU). Sales of this 350ml bottle will begin on April 4 (Tuesday).

The FOSHU beverage market has grown thanks to the launch of Iyemon Tokucha in 2013 and its continuing sales growth. The market for small plastic bottles of unsweetened tea has seen stable performance thanks to users who make frequent purchases of smaller volumes. In response to customer feedback indicating that the 500ml PET bottle is too much and product ends up being wasted and that the 500ml PET bottle is difficult to carry around because it is too big to fit in a bag or pocket, SBF will release a 350ml PET bottle version of Iyemon Tokucha, a FOSHU green tea featuring a delicious taste that can be enjoyed daily and that promotes body fat loss.

●Characteristics of the product’s flavor
Using domestically-grown tea leaves carefully selected by the tea masters of Fukujuen, Kyoto’s historic tea house, Iyemon Tokucha features a taste that is enjoyable even when consumed daily, not only during meals but also during work and in a variety of other occasions. This latest release features 110mg of quercetin glycoside, the same amount included in Iyemon Tokucha 500ml, meaning that one bottle (350ml) per day is sufficient for gaining the same effect as the 500ml bottle.

Iyemon Tokucha is the first FOSHU beverage to focus on fat decomposition and is a FOSHU product that promotes body fat loss. Since its launch in October 2013, Iyemon Tokucha has been well-received among consumers and has been the No. 1* FOSHU drink for three consecutive years.

*Intage SRI data; FOSHU drink market / January 2014 – December 2016 Iyemon Tokucha (FOSHU) sales
Sites: Total for Supermarkets, convenience stores, drug stores


Also, the flavor and package for Suntory Iyemon Green Tea released on March 7 (Tuesday) has been well received and sales are performing well. Together with Iyemon Tokucha (FOSHU), SBF will continue using the Iyemon brand to invigorate the unsweetened tea market.

– Memo –

▼Product name, volume, MSRP (taxes not included) and packaging
Suntory Green Tea – Iyemon Tokucha 350 (FOSHU)
350ml PET Bottle    160 yen    24 bottles

▼Release date  April 4, 2017 (Tuesday)

▼Region     Nationwide

▼Suntory Iyemon Tokucha (Japanese only)
 http://www.suntory.co.jp/softdrink/iyemon/tokucha/

 Suntory Green Tea Iyemon website (Japanese only)
 http://iyemon.jp/

 Suntory Health Beverage NAVI (Japanese only)
 http://www.suntory.co.jp/softdrink/kenkounavi/

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