Iyemon Tokucha, the food for specified health uses (FOSHU) that Suntory Beverage & Food Limited launched on Tuesday, October 1, is selling well. We have already broken through the annual sales target of 1 million cases and will thus revise that target upward to 2 million cases, or double the initial figure.

We developed Iyemon Tokucha, a FOSHU that helps reduce body fat, with a focus on creating the first FOSHU beverage that breaks down fat. In addition, Iyemon Tokucha uses Japanese tea leaves carefully selected by a "chasho" (master tea blender) from the esteemed tea company Fukujuen in Kyoto. The beverage's key feature is that by giving it the delicious taste of green tea with a sweetly fragrant aroma and just the right amount of bitterness, we have created a flavor that goes well with food and that you'll never tire of drinking on a daily basis. Iyemon Tokucha has drawn praise from consumers who say it is "tasty and not bitter, even though it's a FOSHU green tea" and that they "could drink it on a regular basis."

We will inform consumers about what makes Iyemon Tokucha great by placing TV commercials featuring actor Masahiro Motoki and running the Four-Week Keep Delicious Campaign in which contestants can win prizes of delicious Japanese food.

 Sales Area
  Japan.
 
 Suntory green tea Iyemon website (Japanese only)
 http://iyemon.jp/
 
 Suntory Beverage and Food Homepage
  https://www.suntory.com/softdrink/