"Mizu To Ikiru", literally "living with water", is the promise we make to our customers, and the voice of our philosophy.
From here flow all our other brand attributes, and every facet of our business.
We value the blessings of water, and deliver them as goodness that touches every part of our world.
We protect water in all its forms. Like water, we change and adapt. Every day, we turn into something new.
Our MissionTo create harmony with people and nature
Our Mission is the fundamental reason for Suntory to exist, and guides and inspires our organization.
To create harmony with people and nature
We will focus on the needs of our customers and consumers. We deeply respect nature and will strive to protect the environment. By forging greater bonds of appreciation between people and the world around them, we will seek to promote richer, more fulfilling lives.
Our VisionGrowing for Good
Our Vision describes what Suntory wants to achieve. It applies both to the company as a whole, and to each individual within the company.
Growing for Good
The bigger we are, the greater our positive impact can be. We will grow to become a company that always benefits its community. By doing good things for society and the environment, we will help make a better, brighter future.
Our Values reflects our organization's culture.
It is forever fundamental to Suntory and expressed in the two statements:
We earnestly accept challenges. United by our drive to succeed, we move together to create markets and provide new value. From the start, Suntory has been a pioneer. Today we look forward boldly and confidently.Giving back to society
By giving back generously to the world, we show that Suntory stands for both enjoyment and responsibility. While we always aim for success, we recognize the importance of the world around us. We are committed to building long-lasting, mutually beneficial relationships.
The Suntory Group Code of Business Ethics
The Suntory Group Code of Business Ethics is a foundation for every activity we do to realize our corporate philosophy. It formulates basic stance that we see important to fulfill our responsibilities to the society and gain their trust.
The motif behind corporate logo of Suntory is water, an indispensable resource that underpins all that we do at Suntory. The shape of the letters is an image of water constantly moving freely, unhindered and continuously develops and grows. The font color used is fresh "water blue," a color that strongly resembles fresh water. It symbolizes our thought of always being fresh, free and flexible like water, that gently flow and circulate the Earth.