"Mizu To Ikiru" is the Suntory Group's promise to our stakeholders.
As a company that delivers the blessings of water and nature to our customers,
we will protect and pass on the natural environment to the next generation.
Just as water quenches the thirst of all living things, so will we enrich lives by
delivering products, services and social activities of value to customers and society.
We will continue to be a company where all employees take up the challenge to
create new value, moving freely and changing and adapting like water.
We will make continuous efforts in our daily activities to fulfill these three promises.
Our MissionTo create harmony with people and nature
Our Mission is the fundamental reason for Suntory to exist, and guides and inspires our organization.
We will focus on the needs of our customers and consumers. We deeply respect nature and will strive to protect the environment. By forging greater bonds of appreciation between people and the world around them, we will seek to promote richer, more fulfilling lives.
Our VisionGrowing for Good
Our Vision describes what Suntory wants to achieve. It applies both to the company as a whole, and to each individual within the company.
The bigger we are, the greater our positive impact can be. We will grow to become a company that always benefits its community. By doing good things for society and the environment, we will help make a better, brighter future.
Our Values reflects our organization's culture.
It is forever fundamental to Suntory and expressed in the two statements:
We earnestly accept challenges. United by our drive to succeed, we move together to create markets and provide new value. From the start, Suntory has been a pioneer. Today we look forward boldly and confidently.Giving back to society
By giving back generously to the world, we show that Suntory stands for both enjoyment and responsibility. While we always aim for success, we recognize the importance of the world around us. We are committed to building long-lasting, mutually beneficial relationships.
The Suntory Group Way
It sets out the standards of behavior expected of Suntory employees practicing in their daily activities, to make Suntory Group a company which is selected and loved by customers through the provision of unique values.
Suntory Group Code of Business Ethics
It sets forth the basic ethical principles to be followed by Suntory Group to fulfill social responsibilities and gain trust of society.
The motif behind corporate logo of Suntory is water, an indispensable resource that underpins all that we do at Suntory. The shape of the letters is an image of water constantly moving freely, unhindered and continuously develops and grows. The font color used is fresh "water blue," a color that strongly resembles fresh water. It symbolizes our thought of always being fresh, free and flexible like water, that gently flow and circulate the Earth.