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Philosophy

Mizu To Ikiru
Our Mission
Our Vision
Our Values
Our Principles

Suntory Group’s Promise

Mizu To Ikiru

"Mizu To Ikiru", literally "living with water", is the promise we make to our customers, and the voice of our philosophy.
From here flow all our other brand attributes, and every facet of our business.
We value the blessings of water, and deliver them as goodness that touches every part of our world.
We protect water in all its forms. Like water, we change and adapt. Every day, we turn into something new.

Suntory Group's Philosophy

Our Mission

To create harmony with people and nature

Our Mission is the fundamental reason for Suntory to exist, and guides and inspires our organization.

To create harmony with people and nature

We will focus on the needs of our customers and consumers. We deeply respect nature and will strive to protect the environment. By forging greater bonds of appreciation between people and the world around them, we will seek to promote richer, more fulfilling lives.

Our Vision

Growing for Good

Our Vision describes what Suntory wants to achieve. It applies both to the company as a whole, and to each individual within the company.

Growing for Good

The bigger we are, the greater our positive impact can be. We will grow to become a company that always benefits its community. By doing good things for society and the environment, we will help make a better, brighter future.

 

Our Values

Our Values reflects our organization's culture.
It is forever fundamental to Suntory and expressed in the two statements:

Yatte Minahare

We earnestly accept challenges. United by our drive to succeed, we move together to create markets and provide new value. From the start, Suntory has been a pioneer. Today we look forward boldly and confidently.

Giving back to society

By giving back generously to the world, we show that Suntory stands for both enjoyment and responsibility. While we always aim for success, we recognize the importance of the world around us. We are committed to building long-lasting, mutually beneficial relationships.

The Suntory Group Code of Business Ethics

The Suntory Group Code of Business Ethics is a foundation for every activity we do to realize our corporate philosophy. It formulates basic stance that we see important to fulfill our responsibilities to the society and gain their trust.