The Suntory Group continues to enjoy steady growth in a wide range of global businesses centered around the sales of alcoholic beverages and soft drinks. Through our corporate philosophy, "To create harmony with people and nature, " we have since our founding contributed to the richness of people's lives by providing the highest quality products and services to our customers, and have aimed to realize a sustainable society through harmony with nature— always coexisting with the beautiful, global environment. To promote these efforts on a global scale, this year we established the "Suntory Group Sustainability Vision." With this policy as our guiding principle, we will continue to promote sustainable management on a global level, and work toward becoming a company that is "Growing for Good."
Even as our business expands across the globe, our insistence on quality remains unchanged. With customer satisfaction first, and safety a must, we maintain our thorough commitment to product quality in the customer experience, from the taste of our products to the ease of use of our product containers. As a global company, Suntory Group continues to create new value for our audiences by developing high-quality products through finding synergies across national and corporate boundaries. In recent years, Suntory has created many innovative products by combining its 120-year heritage of craftsmanship with the strength of our overseas group companies that own many locally loved brands. We will continue to promote activities that deliver new value to our customer's lifestyles around the world through using our strengths as a global company to the greatest extent.
Based on our founding spirit of "Giving Back to Society, " we consider it to be our great mission to hand down a sustainable society with a rich natural environment to the next generation through our unique efforts. The greatest priority across our efforts is supporting the sustainability of water, which is the source of our business as well as a precious resource supporting human life. As a company that places water as its core, we have been engaged for many years in a variety of efforts to conserve and educate about this important resource in Japan. Now, using the knowledge we developed in Japan, we are rolling out our water sustainability efforts globally. In Europe and the United States, we have partnered with local organizations to promote environmental preservation activities including those aimed at developing sustainable water resources. In Southeast Asia, we conduct water education programs for children to teach about the importance of water and nature to the next generation and leaders of the future. We will continue to expand and carry out our efforts around water, in line with local needs, in all regions where we conduct business.
It is the strength of our Suntory Group employees that turns our will into reality. The driving force behind our activities is the spirit of "Yatte Minahare, " passed down since our founding. By fostering an environment where all our employees can put the spirit of "Yatte Minahare" into practice, we will continue to take on unique challenges to innovate and build a brighter society.