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Our Business

Spirits

Beam Suntory Inc.

As the world’s third largest premium spirits company, Beam Suntory inspires human connections by Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.

The people of Beam Suntory are the custodians of brands with histories measured in centuries. In 1795, a farmer and grain mill operator named Jacob Beam produced the first barrel of whiskey that would become Jim Beam, the world’s #1 bourbon brand, now overseen by seventh generation Beam family Master Distiller Fred Noe. The history of Suntory began in 1899 when the founder Shinjiro Torii started producing sweet wines. He then courageously produced the first Japanese whisky and today, Suntory is the No.1 whisky distiller in Japan, known for its flagship single malt whisky Yamazaki, Hakushu and the blended whisky Hibiki. Suntory has at its core a “Yatte Minahare” spirit that encourages its team to dream big and pursue ambitious goals … the very same values and entrepreneurial spirit that built Beam for more than 200 years and that guide Beam Suntory as a global leader in premium spirits.

Beam Suntory’s corporate social responsibility efforts are focused in three primary areas: protecting water and the environment, investing in the communities where our people live and work, and encouraging responsible consumption of our products.

Beam Suntory’s growth is driven by our Vision Into Action strategy, with which we aim to outperform our global market and become the world’s fastest growing premium spirits company.


Global Icon brands

Beam Suntory has excellent scale in our two largest markets, the United States and Japan.

We are the second largest spirits company in the US, where we craft our industry leading bourbons, led by Jim Beam and Maker’s Mark. In the US, we’re sharply focused on cities as sources of industry growth, and driving more and more sales from premium products.

We are the market leader in Japan, where we produce the Japanese whisky brands that are gaining a very strong reputation from consumers around the world for their quality and craftsmanship. In Japan, we’re continuing to create new consumption occasions for whisky, fueling sales of Japanese whisky, and firmly establishing Bourbon as a growth platform.


Rising Star super-premium brands

Powerhouse brands

We possess strong positions across major developed spirits markets, including large bourbon export markets such as Australia, which anchors our strength in Oceania, and Germany, our largest market in Europe. We’re also building strength across developed markets such as the United Kingdom, where bourbon is growing in popularity, and Spain, where Larios gin gives us a significant growth platform in addition to whisky.

Key emerging markets drive significant value for our company, including India where we are leveraging Teacher’s leading position in one of the world’s biggest Scotch markets to drive growth; Russia, where we continue to grow our market share led by Courvoisier, Jim Beam and our premium whisky portfolio; and Southeast Asia and China, where the highball drinking style creates long-term growth opportunities.

Behind our brands are our number one priority, the 4,500 people of Beam Suntory. From our distilleries to our R&D centers, from our sales force to our commercial offices, it’s the energy, passion and commitment of our people that underpins our confidence in the bright future that lies ahead for Beam Suntory.