From the "Best Beer" to the "Most Beloved Beer"
—A beer created by beer lovers to appeal to beer lovers.—
The Premium Malt's takes on new challenges and evolves with the aim of creating a beer that is so delicious that people fall in love with it. We continue delighting our customers and leading the premium beer market in this way. Brewed carefully with the finest ingredients and brewing methods, our beer with creamy foam exemplifies our strong dedication to producing products of the world's highest quality and producing products that have the best quality at the time of consumption. We operate based on our belief that a beer's foam expresses its delicious flavor. In 2018, we are implementing extensive promotion around foam, the symbol of our beer's delicious taste, at all of our customer touch points. The Premium Malt's foam is produced by a special way of pouring the "Creamy foam." We will also continue exporting The Premium Malt's from Japan for overseas customers mainly in South Korea, Taiwan, and other parts of East and Southeast Asia to enjoy.
We will work to develop products while continuing to pursue these ideals for all our products, including The Premium Malt's.
Suntory's Choice to Brew Using 100% Natural Water
Suntory insists on using only 100% natural underground water for our beer, happoshu, and the new category of beer-flavored beverages produced in Japan.
Since 1963, when Suntory first began making beer, we have strived for using quality water, which makes up for about 90% of the raw materials. Accordingly, we build our plants in locations with abundant access to ground water and take advantage of our excellent balance of minerals and ions when we produce our beverages. The water comes from deep wells and has been filtered through many rock layers over time, making the water clear and of reliable quality.
Starting in 2011, we attached the "Made in Natural Water Beer Plants" logo to all of our beer products and beer-flavored beverages sold in Japan. We express our dedication to water quality to our consumers.
Our Commitment to Creating Beverages That Add Value
In 1986, Suntory released the 100% barley Malt's beer and in 1994 we established the happoshu market by introducing Hop's Draft. We continue to introduce value into new categories, including Jokki-nama, which uses corn as its base, Kinmugi, with its barley carefully selected for flavor, and Kinmugi <75% Less Sugar*1>. In 2015, we released The Premium Malt's Master's Dream in the super premium class of beers and The Malt's as an "umami" beer. In March 2016, we released The Premium Malt's Kaoru Ale as a new concept of ale beer.
Suntory has also actively developed new non-alcoholic beer-flavored beverages in response to the rising consumer demand. In August 2010, we released the world's first*2 non-alcoholic, no-carbohydrate, zero-calorie*3 beer-flavored beverage, All-Free. All-Free's "beer-like flavor" and "clean aftertaste" have been highly regarded.
We will continue our unceasing efforts in our R&D to deliver new value to our customers.
*1 Compared to Suntory's Kinmugi
*2 In the beer-flavored beverages category, according to a survey performed by Suntory
*3 In accordance with nutrition labeling standards
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