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Flowers, and Other Services

Pursuing Businesses That Enrich People's Lives

The Suntory Group develops businesses centered on the themes of nature and lifestyle.

Suntory Flowers
Left : Surfinia has been a consistently popular item for over 25 years. We are adding a new dimension of beauty in flowers such as the Sugu-Raku Surfinia, a seedling with flowers that can be enjoyed straight away.
Center : The SUNTORY blue rose APPLAUSE has received a highly positive reception since its launch. In the language of flowers, this incredible blue rose says "Dreams come true!"
Right : "Nurturing the desire to eat well," the Suntory Honki Yasai lineup of tomatoes, eggplants, cucumbers, and other popular vegetables

Suntory Flowers Ltd. is developing new flower seedlings of exceptional quality one after another. Its products, including Surfinia, a favorite over more than 25 years since it first went on sale, and Sun Parasol, which has sold more than 16 million pots worldwide, have found markets in over 20 countries. With the tagline "Nurturing the desire to eat well," the Suntory Honki Yasai vegetable-seedlings lineup has expanded year by year, with the addition of products designed to taste wonderful and be easy to grow. We also began sales of vegetables and fruit, selecting only the best in accordance with the concept of “richly flavored vegetables.”

In the cut-flower area, SUNTORY blue rose APPLAUSE, the first blue rose ever created, as well as Moondust, the world's only blue-toned carnation, are sold nationwide and have become quite popular as a gift item on special days. We have brought products with added value into the world, such as Princettia, with its beautiful vivid pink leaves. We are continuing our active efforts to launch products that meet the varied needs of our customers and to propose "a lifestyle with flowers."


(Left): Greening of a 258 m2 wall area in the Museum of Chinese Gardens and Landscape Architecture (Beijing), the only museum of its kind in China, based on the theme, "Silk Road."
(Left Center): Greening of TSMS office entrance
(Right Center): Wall greening in Shanghai’s landmark IAPM building
(Right): Original greening product using Pafcal by Rohan Keikaku Co., Ltd.

Toyota Suntory Midorie (Shanghai) Co., Ltd. is a joint venture between Suntory Holdings Limited and Toyota Motor Corporation. Founded in 2012, the company strives to contribute toward improving the world’s environment through greening of urban areas. It developed Pafcal a lightweight, easy-to-handle new soil-substitute that promotes plant growth. The company sells greening materials in Japan, China, Southeast Asia, the Middle East and other parts of the world.
It also develops products in collaboration with "MUJI", expanding sales and business to 100 stores in 10 countries as of 2017.

Suntory Marketing & Commerce

Based on experiences in product promotion for various Suntory Group companies and the know-how developed through many years of business with liquor stores, restaurants, and bars, Suntory Marketing & Commerce serves as a marketing support company that brings together corporations and customers, as well as offering customers more satisfying lives with liquor at hand through the wine shop “Cave de Vin” and the online shop “Your Home Bar” proposing ways to drink at home. We intend to continue providing products and services of unique originality.

Suntory Publicity Service (SPS)

Suntory Publicity Service Ltd. provides high-quality, high-value-added reception services worthy of the thrilling experiences offered by Suntory Hall and many other concert halls and art museums. It is currently expanding into new fields, such as the operation of nationwide public cultural facilities (as designated manager), information operations, and shopping complexes. Suntory is pursuing further possibilities as an innovative provider of human resources and services.


As an advertising company which contributes to brand development, SUN-AD Company Ltd. is involved everywhere advertising communication is needed, including TV and radio commercials, newspaper and magazine advertising, and the production of posters, catalogs, pamphlets, websites, and promotional videos. SUN-AD Company Ltd. has won many advertising awards in recognition of its high-caliber work. In recent years, it has also actively involved itself in such fields as corporate and visual identity, product package design, spatial design, and book design. Its aim is to develop as a one-of-a-kind advertising production company that transcends conventional boundaries.

Learn More SUN-AD