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Water Sustainability

Bird Conservation Activities

Wild birds are said to be an indicator of natural environment. Understanding that the wild bird protection is linked to the protection of humans and the natural environment, we began our involvement in bird conservation activities in 1973.

History of Suntory Bird Conservation Activities

Year of activity Content
1973
  • -
    Start of Save the Birds! Campaign (May)
  • -
    The first publication of a newspaper ad with an illustration of wild birds (received Asahi Advertising Award)
  • -
    Established a bird sanctuary in the Hakushu Distillery (Yamanashi prefecture)
1989
  • -
    Foundation of the Suntory Fund for Bird Conservation
1990
  • -
    The 1st Fund Granting Ceremony of the public trust, Suntory Fund for Bird Conservation
1993
  • -
    Start of the Save 1000 Albatrosses! Campaign
2006
  • -
    Newly established Grant for Community Bird Activities to the Suntory Fund for Bird Conservation
2014
  • -
    Newly established Grant for Riparian Large Bird Conservation to the Suntory Fund for Bird Conservation
2016
  • -
    Received the Wood Pencil at the D&AD Awards 2016, the ADC Award at the 2016 ADC Awards and the monetary prize at the Design for Asia Awards (DFAA) for the Line of Life Project to build kites of birds with children in the hopes of returning storks to a habitat where they can live normally
2017
  • -
    The 28th Fund Granting Ceremony of the public trust, Suntory Fund for Bird Conservation (Total of ¥417.76 million from the 1st to 28th fund granting have been made to 343 organizations)
2018
  • -
    The 29th Fund Granting Ceremony of the public trust, Suntory Fund for Bird Conservation (Total of ¥456.66 million from the 1st to 29th fund granting have been made to 366 organizations)
  • -
    Relevant businesses certified under Japan Committee for the United Nations Decade on Biodiversity (UNDB-J)
  • 1st Save the Birds! Campaign newspaper ad

The Suntory Fund for Bird Conservation

As one of the activities commemorating the 90th anniversary of our founding, we enhanced bird conservation activities with the establishment of the Suntory Fund for Bird Conservation in 1989. As this initiative is designated to promote global environmental conservation through the protection of wild birds, funds are granted for bird protection activities both in Japan and overseas.
Over the 29 years since becoming a charitable trust in 1990, the Foundation has granted total of ¥456.66 million to 366 organizations up to 2018, making great achievements.

The 29th Fund Granting Ceremony of Public Trust Suntory Fund for Bird Conservation

The Hakushu Distillery Bird Sanctuary

We started bird conservation activities in 1973, and in the same year, as the first private company, we opened a wild bird sanctuary in the Hakushu Distillery in Yamanashi Prefecture.
Surrounded by rich forests and many clear streams, the Hakushu Distillery is a relay point of migration for wild birds. In the bird sanctuary, Suntory periodically conducts bird research and, together with the local people, engages in forest preservation activities to maintain an environment by various activities including nest box hanging and other activities.

  • Blue-and-white flycatcher

  • Hanging boxes in the Bird Sanctuary

Communication

We are putting out a broad range of information through our websites and other tools to familiarize more people with these wild birds. On the Japanese Bird Encyclopedia website, anyone can enjoy learning about over 160 species of wild birds through illustrations with explanations, bird calls, and pictures.
The Bird Watching that Starts Today website recommends bird watching spots nearby while introducing hints and points of caution when observing wild birds. These websites can even be enjoyed while out and about on a smartphone.
We are also creating leaflets on how to easily distinguish the birds around you to help in bird watching as well as posters and leaflets about how to easily make feeders, birdbaths and nest to encourage birds into your area.

  • Japanese Bird Encyclopedia website

  • The Bird Watching that Starts Today website

  • Save the Birds Activity leaflets

Line of Life Project Suntory Bird Conservation Activity

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