Head Office18 Cross Street, #12-01/08, China Square Central, Singapore 048423
EstablishedSBFA, a fully owned subsidiary of Suntory Beverage and Food Ltd., handles the Asia Pacific business through 2 Divisions - Health Supplement Division (operated by BRAND'S Suntory) and Beverage Division (including Suntory PepsiCo Vietnam Beverage etc.), with many brands in leading positions in their respective national markets.
Business activitiesProduction and sales of Health Supplements and Beverage in the Asia Pacific region
Primary CSR Activities
SBFA's CSR strategy
CSR management lies at the heart of SBFA's business. It goes without saying that excellent business practices and results are a prerequisite for continued corporate growth and CSR plays an important role in further strengthening our company and product branding. Our CSR policy aims at maximizing our business sustainability by implementing a triple bottom line approach: looking beyond just financial profitability and measuring our activities that can contribute to society and the environment as well.
We look towards Growing for Good with our people and our values. Whilst striving to deliver the highest quality products and services to our customers, we also make every effort to contribute to the fruitful development of culture, lifestyles and a global sustainable environment.
With a mission to bring happiness and wellness into everyday life, SBFA believes in fostering valuable relationships with consumers, partners, employees and communities to achieve a sustainable balance between People, Planet & Profit.
SBFA has set high standards for corporate governance, as should any responsible company. We strive for transparency of corporate management strategy for our stakeholders. In 2009 we were ranked 26th best in The Business Times' Governance and Transparency Index. We fully comply with corporate governance laws, and our business is guided by a group of Board of Directors with diverse and extensive business experience. In line with our Anti-Bribery & Corruption Policy, all employees went through a training session to help them understand the importance of accountability in their actions. In addition, our employees also adhere to SBFA's Code of Ethical Conduct that was developed to align with our mission, vision and values. The policies serve as guidance for our employees to make decisions.
SBFA established its Group Quality Assurance department as part of our efforts to become a best practice company. The mission of the Group Quality Assurance department is to offer the best products and services, compliant with relevant laws and regulations, to our customers and consumers throughout the entire product value chain: from research, planning, development, procurement, registration, production, distribution, sales until the moment of consumption. This is in line with SBFA's company mission and vision, and guided by principles, policies and standards for ensuring consistency across the group. These principles, policies and standards focus on the following areas:
-Essence of Lean, Clean & Green
-Brand Image & Reputation Protection
-Ownership, Shared Responsibility & Accountability
Working together with the various functions and management levels of the supply chain, the Group Quality Assurance department enacts mechanisms and structures related to quality management. This helps to ensure cross-functional quality excellence throughout the Group, for better organization and quality management.
To Create Harmony with Customers and Partners
-Products and Services-
Relations with Customers
Keeping customers satisfied
SBFA has made maintaining closer relationships with our customers a basic principle of our marketing approach. We have been using a Customer Engagement Management (CEM) system to help us assess what our customers want and increase their level of satisfaction. Our database now holds information on several millions of customers and continues to grow. The data obtained helps us to communicate more directly with our customers, deepening our interactions with them while strengthening familiarity with our brand.
Events around SBFA Group
BRAND'S Suntory Thailand launched "BRAND'S® We-Like", which promises the same goodness of BRAND'S®, a brand sold in Asia, with a new taste and smell. The team came up with an innovative idea with a scent/taste pad on the front page of a popular newspaper and distributed to all those using the metro. Efforts continued with an online photo contest of BRAND'S® consumers uploading their photos via Facebook and Instagram to win attractive prizes. The new taste/ smell of BRAND'S® is expected to resonate with those who have hesitated on trying the original recipe and the new "We-Like" is expected to find a new audience with out of the box thinkers amongst the teens and young adults.
We believe that such differentiation from our competitors and our increased use of CEM will allow us to maintain and strengthen our relationship with our customers, establishing brand loyalty and realizing sustainable growth.
Suntory PepsiCo Vietnam Beverage (SPVB) was also the first entity outside of Japan to introduce the successful Mizuiku Water Education program, which is a natural water education program of Suntory group. More than 550 Mizuiku classes for approximately 7,400 students have been held in Hanoi and Ho Chi Minh since the program started in 2015. Apart from increasing the students' awareness such as knowing how to cherish water, sanitary facilities were also installed in the elementary schools. Additionally, with a continuous effort to develop the future generation, SPVB is also in its 14th year of DYNAMIC, a contest encouraging students to become entrepreneurs. With an array of activities and initiatives that positively impact the community in which SPVB operates, the company has been recognized as the Top 10 Sustainable Businesses in Vietnam by Vietnam Chamber of Commerce and Industry and was identified as a leader in CSR by AmCham Hanoi at Amcham CSR Awards 2017. These accolades has set Suntory apart from our competitors and improved our brand recognition.
Customer Intimacy Goes Digital
The way people communicate and speak to one another has changed vastly in recent years. This has prompted us to adopt a fresh look at the way we interact with customers, as well as in the way we market our brand and products. We are gradually moving from traditional media-led campaigns to focus more on digital marketing channels in order to reach out to a new generation of customers who are constantly connected.
We are excited by the prospects of how digital convergence can help propel us further in our quest to get closer to consumers. We will continue to seize the opportunities to transform the way we interact with our consumers by opening up data access and analysis, using the power of digital technology to keep ahead in today's consumers' lifestyles. Leveraging on the strength of our digital marketing capabilities, we will continue to engage customers while maintaining relevance to their lives. This will build brand loyalty and drive sustainable business growth.
Relations with Business Partners
As SBFA progresses in its CSR journey, it is our intention to work with our business partners to ensure that they fulfill their social responsibilities with regard to human rights, labor standards, environmental sustainability and other issues. This will help to ensure not only that SBFA's business processes are sustainable, but also that our business partners' processes are sustainable.
With our Regional Procurement Department, established to support local business units, this has helped to provide consistency and good practices in purchasing processes across the board. A regional purchasing policy was also developed and applied, ensuring that business units have a fixed set of guidelines to abide by in terms of purchasing transactions and selecting vendors.
To Create Harmony with Nature
SBFA has twenty-one plants in nine countries, and most have attained ISO14001 (environmental management systems) and ISO22000 (Food Safety Management System) certification. Particularly for our newest plants built in Vietnam, Thailand and Malaysia, environmentally friendly mechanisms were incorporated from the design stage and are utilized in the plants' operation. We are currently in the process of obtaining ISO14001, OHSAS18001 (Occupational Health and Safety Management Systems) certifications for all of our operations in Asia. Our goal is to continue with good environmental management and making continuous improvements in the future.
Sustainable operations at our environmentally friendly plants
The latest plant in Vietnam was opened in June 2017, designed with a 2E philosophy – Environmental Friendly and Employee Motivation. In terms of environmental friendliness, the plant sets a new benchmark for waste water treatment, where at least 70% of the water used in production is treated before being discharged. Apart from using LED lighting for the entire factory, the hot water systems in the locker rooms and canteen are also powered by solar energy. Additionally, the plant design has also taken employees' needs into consideration, where a modern and professional workspace was created to enable effective communications and enhance efficiency. The plant also boasts a central library fitted with technical documents and soft skills books where employees can tuck themselves in the reading corners during their break times.
Two other plants in Thailand and Malaysia, which opened in 2010, were designed to be environmentally friendly and energy efficient. Some of their features include solar cells, energy efficient lighting, natural lighting, low-energy utility systems for boiler and cooler management, and reuse of production line water for sanitary systems. These plants meet international standards, including GMP (process design), ISO9001 (quality management systems), and ISO14001 as well as ISO22000 (Food Safety management system). Our Thai plant has also received OHSAS 18001 certification. We at SBFA pledge to continue working toward reducing our environmental impact and to grow with local communities for a sustainable future.
Waste reduction program
SBFA's HQ in Singapore introduced its waste reduction and recycling program in 2010 and has successfully recycled more than 10.4 tonnes of paper and 2.97 tonnes of glass. On the 5th year anniversary of the establishment of the SBFA Recycling Initiative, we further improved our environmental efforts in the office with the rededication of our office recycling initiative. A new segregated waste system, consisting of 3 categories - Paper, Plastic and Glass, has been introduced. Newly designed, colour-coded signs are attached to the bins for easy identification and segregation. 2030kg of paper, plastic and glass were recycled since the rededication of the program in Q4 2015.
Following the successful introduction of waste reduction and recycling programs in our Singapore office, we have extended the program to Taiwan. All Taiwan staff are encouraged to adopt a green lifestyle starting from their daily activities, such as unplugging of switches, printing on double sides, adjusting the temperature of air-conditioners and many more. The message was to get every staff to understand that they can make a difference to the environment and Earth through small combined efforts and all these can be achieved through the lifting of a finger. The program has been very successful and staff also receives monthly green tips to remind them to continue doing their part for the environment.
To Create Harmony with Society
-Cultural and Social Contribution-
Relations with the Local Community
Contributions rooted in the local community
Contributing to the local community is an important success factor for SBFA. To succeed as a company that is socially trusted, we are always looking for innovative and meaningful ways to contribute to a better life for our employees, their families, and those who are less fortunate. We contribute in a wide range of fields including health, education, sports, and the arts.
Supporting Local Causes
BRAND'S Suntory Thailand encouraged the citizens of Thailand to support the Children Cancer Foundation, which was established by the Quality Mother Foundation under the patronage of Her Royal Highness Princess Somsawali, by BRAND'S Bird's Nest Mother's Day campaign. This campaign encourages everyone to donate directly to the Children Cancer Fund - this reflects an understanding that children are the future of the nation and should be given every opportunity to receive treatments, recover fully, and lead a normal life. BRAND's also produced a television commercial that tells the story of a girl who battled with leukemia and her mother who donated her bone marrow to her.
Letting Dreams Take Flight - BRAND'S Suntory Helps Taiwanese Children Unlock Potential
BRAND'S Suntory Taiwan launched its "Unlocking Potential" initiative, which comprises a two-pronged approach: a school-based "Potential of Creativity" program and a nationwide "Hope in a Bottle" program. The goal of the initiative is to make a positive difference in the lives of some of Taiwan's most overlooked but deserving children, helping them to unlock their physical, emotional and intellectual potential, and achieve their dreams.
The Potential of Creativity program brings arts and creativity focused curriculums to needy and academically underachieving schools in Taiwan. Staff volunteers also join students, on a weekly basis, for day-long creativity programs that explore local and culturally relevant colors, motifs and architectural styles, integrating these local themes into individual student art projects and large-scale community art projects.
The Hope in a Bottle program is a nationwide program that encourages individuals or groups of students to "dream big", asking them to submit proposals describing their plans to make a meaningful impact in their communities. BRAND'S Suntory Taiwan provided grants and guidance from BRAND'S Suntory's Hope Coaches and Hope Team volunteers help students from winning teams make their projects and dreams a success.
By focusing on the needs of the next generation, the initiative demonstrates our long-term commitment to creating sustainable and thriving communities in Taiwan.
SBFA's CSR activities have an excellent reputation in Asia. We recently received accolade which was the Excellent Stakeholder and Partnership Award from the Health Sciences Authority of Singapore. SBFA was also awarded the Leading HR Practices Award in Corporate Social Responsibility from the Singapore Human Resource Institute.
SBFA has developed a close partnership with Global Compact Network Singapore (GCNS) and their local networks in Asia. As the Assistant Treasurer in GCNS' committee, SBFA has slowly established itself as a thought leader in CSR. Featured prominently in the annual summits organized by GCNS, SBFA is a frequent speaker in major conferences. Most recently, SBFA was invited to speak at a panel in ASEAN CSR Network's Regional Business Integrity Conference, further reiterating our status as good corporate citizens in Asia.
SBFA released its inaugural sustainability report in 2015, which broadly describes the activities which the group has participated in recent years, as well as the efforts taken by the group on the path to a sustainable organization. Cerebos (now known as BRAND'S Suntory Asia) was acknowledged as one of the finalists for Asia's Best First Time Sustainability Report in the Asia Sustainability Reporting Awards 2015.
Developing CSR activities region wide
In November 2016, SBFA conducted their first ever group charity sales drive around the region. With SBFA HQ in Singapore leading the pack, other subsidiary business units in the region have also conducted their respective Charity Sales events to contribute to their local communities. Offices in Hong Kong, Indonesia, Malaysia, Taiwan, Thailand and Vietnam have adopted their own charitable organizations which ranged from various children's causes to food banks in line with our corporate vision of "Growing for Good".
SBFA is involved in long-term volunteer activities, such as the Volunteer Doctor Foundation in Thailand and the BRAND'S® Summer Camp (supporting over 50,000 students for their college entrance exams for more than 25 years). This initiative has since spread to Yangon, capital of Myanmar as BRAND’S® Brain Study Camp since 2014, and has helped students achieve distinctions in their matriculation examinations. Additionally, colleagues in Singapore celebrated Christmas in a meaningful way by inviting 100 needy children to join in their Christmas Party and have their Christmas wishes fulfilled. In addition to buying gifts for the children, staff and the children attending shared in the Christmas spirit with special programs and activities. Finally, staff volunteers took part in the large-scale cooking and delivery of 4,000 meal packets for less-privileged households in Singapore.
BRAND'S® Suntory Taiwan supported the Fubon Taiwan Marathon by providing 50,000 bottles of BRAND'S® Essence of Chicken, soup made from a chicken with its entrails extracted, for the runners. To further encourage runners, BRAND'S® invited 20 social media icons to form the BRAND'S® Healthy Cheer Squad to cheer on and encourage runners as they made their way past the kilometer markers marked by balloons. The Marathon lived up to its theme "Health continues, Dreams continue -- an unlikely marathon Dream".
BRAND'S® partnered with World Vision International, a NGO that offer development aid and emergency humanitarian support, on a "Drink BRAND'S®Essence of Chicken and Donate" charity drive during the BRAND'S® Funival. Shoppers were encouraged to purchase a bottle of BRAND'S® Essence of Chicken at S$1 and to drink on the spot for a good cause. More than S$2,000 was raised and donated to fund the training and exposure of World Vision's youth ambassadors who will be actively involved in advocating and raising awareness on global poverty issues affecting vulnerable children.
The Smart Achievers Campaign in Malaysia rewards students who excel in both studies and co-curricular activities. We also organized a Charity Warehouse Sales, as well as a BRAND'S® 14 Day Campaign roadshow to encourage the public to donate and aid in disaster relief efforts.
The STSPMF corporate charity and ChildAid Asia Concerts
SBFA has worked with the Straits Times School Pocket Money Fund (STSPMF), a charity fund, since it was established in 2000. The STSPMF seeks to increase public awareness that many low-income families must send their children to school without the necessary school supplies. The STSPMF provides about 11,000 children annually with financial assistance for school meals, bus commutes, and school supplies. The amount of financial support has reached more than 140,000 students, disbursing approximately SGD 5.2 million as of 2015.
SBFA is also a long-time support of ChildAid, which is one of Singapore's biggest annual children's charity concerts organized by The Straits Times and The Business Times since 2005. It is in aid of STSPMF and The Business Times Budding Artists Fund, which provides them with a structured arts training and the opportunity to develop their artistic talents. The success of ChildAid also inspired similar concerts in Asia, namely Tokyo, Kuala Lumpur and Jakarta, where children raise funds for less privileged children through musical and dance performances.
World Vision International
BRAND'S® focused on "Making a Positive Difference" in all its markets across Asia by helping under-privileged children. To do this, it partnered with World Vision International to raise S$180,000 and sponsor 180 children regionally. All funds raised was channeled to the respective local World Vision beneficiaries. Depending on each community's needs, a sponsored child – and his or her community – benefitted from clean water, better education through sponsorship of school fees and supplies, better equipped schools and teacher training, improved nutrition, as well as health care.
To Create Harmony with Employees
Relations with Employees
We believe that all business requires talent to grow. SBFA's Vision for 2020, "Create our Future", demands spirited leadership at all levels. The vision calls for SBFA to be "the most exciting company, the best learning organization, the most engaged company and the best paid company" by 2020. Product Innovation, Research & Development, and Customer Intimacy (through digital innovation) will help to drive this vision. With consistent efforts put in to ensure the vision was achieved, SPVB was recognized as “Most Attractive Employer Brand for Generation Y” in 2017.
SBFA has also developed a Grow from Within (GfW) strategy, which will help achieve this vision by recognizing and unlocking the potential of SBFA employees, empowering them to make strategic decisions to propel SBFA's growth. In line with this goal, GfW comprises 2 key initiatives to challenge and empower talent within Cerebos, entitled "Heart of Performance" and "SBFA-NUS Leadership Development Program (LDP)."
Developing People - Heart of Performance
A fundamental part of the GfW strategy, this initiative aims to equip all supervisory SBFA staff with the skills to groom leaders from within, using a coaching approach that targets both heart and mind. SBFA leaders recognize which skills need to be groomed in our managers. The program will give them the further toolsets needed to coach these skills. Specifically designed to support line managers and senior and top management in achieving more effective, honest and challenging conversations, the "Heart of Performance" initiative will build a coaching culture to support performance and leadership development.
Developing People - SBFA Leadership Development Program (LDP)
The LDP focuses on middle management, who are our future leaders and growth champions. These members will be instrumental in building sustainable business for SBFA. The program includes a partnership with the prestigious National University of Singapore (Quacquarelli Symonds World University Ranking system has ranked NUS as the top university in Asia for 2016-2017). This partnership allows us to customize a leadership development program for leaders that spans five months. Leadership competencies and strategic priorities form the cornerstone of the LDP. The LDP also ensures that learning is meaningful and relevant to participants.
Supporting employees' personal and professional growth
SBFA supports our employees' personal and professional growth because we feel this is the best way not only to create value but also to attain our vision of becoming the leading health supplements and food enterprise in the Asia Pacific region.
Over the years, the company has established platforms and mechanisms to connect with and listen to employees. SBFA conducts employee engagement surveys, bi-annual staff rallies, management dialogues, and "Heart Talk" sessions. In "Heart Talk" sessions, employees have the opportunity to raise questions and share thoughts on HR issues, while management dialogues provide employees with the opportunity to ask top management about issues related to the company's direction or business strategy.
Opportunities such as these allow employees to be up close and personal with members of the leadership team, and go a long way toward engaging and motivating employees.
Supporting employee volunteerism
SBFA's employees incorporate contributions to society and elements of our CSR into all aspects of their workplace and their lifestyles. We established a Quality Work-life Committee in which representatives from each department plans innovative and interesting activities that meet the varied interests of our employees. These include many community involvement and volunteerism activities such as helping out in soup kitchens and buying school books and stationery for needy children.
SBFA also provides its employees with opportunity to donate their time. In Singapore, employees are able to use their Volunteer Leave to contribute time to any charitable organization.
Contributing to society through healthy activities
In 2003, we introduced our "Charity Points" system. When employees participate in health maintenance activities devised in-house, they receive one charity point. Charity points can be redeemed for SGD 5 each, with that money being donated to the STSPMF. Participation in activities therefore leads not only to better employee health, but also to school meals for less fortunate children.
The signature event occurs every December where SBFA's staffs take part in the Singapore Marathon and SGD100 is donated for each kilometer completed. In recognition of SBFA's efforts, the company was awarded the Singapore HEALTH Award 2012 Platinum Award from the Health Promotion Board. We also received the Work-Life Excellence Award from Singapore's Ministry of Manpower (MOM) Tripartite Committee on Work-Life Strategy in 2014.
In 2015, Cerebos (now known as BRAND'S Suntory Asia) makes the Top 50 list for Outstanding Work-Life Strategies in a book published by the Tripartite Alliance for Fair & Progressive Employment Practices (TAFEP). Progressive workplace practices have enabled a wider pool of employees to contribute productively to their workplaces, while maintaining a healthy, active, and balanced personal life. Cerebos was featured in the "Play" section of the book, which focuses on organizations that have encouraged their staff to get actively involved in recreational activities or volunteer work.
Cerebos also won the Best Company for Mums SG50 Special Award organized by the National Trades Union Congress (NTUC), Women's Development Secretariat (WDS), and Tripartite Alliance for Fair & Progressive Employment Practices (TAFEP). This exclusive award gives recognition to companies who have developed exemplary flexible work-life benefits -beyond statutory requirements- to support their employees at various stages of their lives and careers.