The Suntory Group values communication with customers and reflects their feedback widely in its corporate activities while also working to preserve and improve quality in all of its processes including planning and development of products and services, procurement of raw materials such as water, agricultural products and packaging materials, manufacturing, distribution, provision of goods and services - based on the Suntory Quality Policy of "All for the Quality" to continually provide products and services able to earn the trust and satisfaction of customers. In addition, we are actively engaged in tackling alcohol-related problems as a global multi-faceted food and beverage company.
- Voluntary Declaration of Consumer OrientationUnder the corporate mission of “To create harmony with people and nature,” we will offer products and services that pursue highest quality and enrich the lifestyles of people around the world and contribute in realizing a sustainable natural environment.
- Promotion of Group Quality ManagementWe are establishing and promoting a system for thorough quality assurance.
- Quality Assurance from a Customer Perspective in All ProcessesGrounded in the Suntory Group Quality Policy, our employees are continually working on quality assurance activities in all of our processes, from product planning and development to material procurement, manufacturing, distribution, sales, and services.
- Appropriate Information DisclosureIn order to gain the confidence and trust of our customers, we will communicate information and activities related to quality assurance in an appropriate, accurate, and easy-to-understand manner.
- Communicating with CustomersWe listen to the voice of customers and respond to them timely, accurately, and sincerely.
These voices are reflected in business activities to develop and improve better products and services.
- Employees with Customer Oriented mindsetIn order to promote Customer oriented management, we conduct enlightenment activities for employees for nurturing Customer Oriented mindset.
- Sustainable ProcurementWe are promoting Sustainable procurement with our business partners to contribute to the realization of a sustainable society.
- Just and Fair TransactionsWe base our relationships with business partners on just evaluations and selection and fair competitive opportunities.
- Promoting Distribution Considering SafetyWe are promoting environmental distribution that is safe and considers the environment in cooperation with distribution affiliates.
- Reducing Harmful DrinkingAs a company dedicated to responsible manufacturing and sales of alcoholic beverages, we play an active role in addressing alcohol-related issues.
- Measures for Healthy and Comfortable LifestylesAs a company dedicated to responsible manufacturing and sales of alcoholic beverages, we play an active role in addressing alcohol-related issues.