Suntory Group is engaged in a variety of activities related to music, art, sports and experiencing nature that are designed to support the healthy growth and development of the children who will be responsible for the future.
Supporting the Development of the Next Generation through Various Activities
Suntory Group provides children with opportunities to meet top athletes and come into contact with genuine works in fields such as sports, music, art, and the natural environment. As the importance of educating the youth is on the rise due to the decline in the children, we are strengthening the support to form the characters and individuality of children.
Suntory Hall—Nurturing Next-generation Performers and Audiences
With Suntory Hall, we plan and offer various programs to develop the next generation, hoping children will experience a thrill listening to live music performed by leading musicians and taking classical music into their lives. We have been holding "Concerts for Children" which is Japan’s first regular orchestra concerts for children and "Minato-city & Suntory Hall Enjoy! Music Project" for fourth grade elementary school students in Minato-city from 2014. We also host other programs such as "Master Class by Principals of Vienna Philharmonic Orchestra", in which members of Vienna Philharmonic Orchestra teach young musicians directly.
Minato-city & Suntory Hall Enjoy! Music Project
Minato-city and Suntory Hall have continued the on-going hands-on arts program focused mainly on music since 2014 for local fourth grade elementary school students. Internationally recognized conductor Kazushi Ono was involved with the planning for the workshop and performance under the theme “Joy of Vibrant Voices” in 2018. In the two-hour workshop held at each elementary school, a soprano, alto, tenor and bass from the Suntory Hall Opera Academy performed. The workshop demonstrated the difference in the range of these voices and the vocal resonance (B-flat), sung the Japanese song “Momiji,” and provided guidance to the source material key to Beethoven’s 9th before the concert in January. On January 30, 2020, roughly 1,500 fourth grade students from elementary schools in Minato City gathered at Suntory hall to watch the Tokyo Philharmonic led by conductor Ryusuke Numajiri.
Holding "Concerts for Children"
We have been holding “Concerts for Children” since 2002 with the hope to establish a tradition of regular visits to concert halls in children and bring classical music into their lives. This is Japan’s first regular orchestra concert for children. We collect and adopt illustrations for the flyers and the theme song for the season from the children in a format that allows children to not only listen but also participate. A program which children selected through audition can perform as a member of the orchestra, offering opportunities to play musical instruments under the guidance of the member of the orchestra, opportunity to be a child receptionist and other participatory events are being further being increased.
Suntory Hall Keizo Saji Junior Program Seat
A program that continue the wish of Keizo Saji, the first President of Suntory Hall, to pass down classical music to the next generation.
The program invites three pairs of both elementary and junior high school students to performances held on Saturday, Sunday and holidays at Main Hall.
Suntory Museum of Art — Art Appreciation Opportunities for Children
Aiming to become a museum where children are always there, we provide various programs which children can easily enjoy art and nurture the mind to love art.
Offering Learning Programs
The Suntory Museum of Art is actively working to proliferate education to the next generation according to the “Art Revised, Beauty Revealed” museum message.
We offer free admission to children in junior high school and younger, and also distribute activity sheets. This tool not only guides users to notable areas of interest but also cultivates a spirit to enjoy free inspiration brought by appreciation. The education programs that started as a venue to link visitors with the art museum such as commemorative and special lectures on exhibits was renewed in 2020 as learning program. It continues to offer various programs that children and adults can both enjoy. We also began offering video of lectures and other online programs. Moreover, as a “school program,” we invite children and students in elementary and junior high schools mainly from Minato-ku to visit as well as teach art at those schools.
All Day Kids' Museum!
All Day Kids' Museum! is a special event when the museum is open to elementary school and junior high school students as well as their guardians on a day that the museum is normally closed during which a variety of educational programs are held. This event has been held once a year since 2014. While viewing exhibitions as they enjoy things such as doing quizzes and drawing sketches using a worksheet, we provide a complete museum experience through specialized programs for children, including interactive art appreciation, workshops, and a museum tour. Our first online program where videos and readings for children were presented was held in 2020 as a measure to prevent the spread of infection.
Supporting the Development of Children through Sports
Suntory Group runs a variety of activities designed to support the healthy development of children’s minds and bodies through sports. As part of the activity, Suntory’s sports teams, rugby club Suntory SUNGOLIATH and volley ball team Suntory SUNBIRDS promotes their sports and holds workshops to directly teach children in a various places.
In addition, Suntory Sungoliath are cooperating opportunities for children to interact with rugby such as the operation support for Local Rugby School and Rugby sports event.
The SUNBIRDS are also holding a Ball Play Seminar for Children to Experience the Joy of Exercise as an elementary school class and supporting the operations of the local volleyball competitions.
Support through the Hibarigaoka Gakuen
The Hibarigaoka Gakuen has been supporting continuity education from kindergarten to high school since Shinjiro Torii became the first chairperson in 1950. Shinjiro Torii places importance on being devoted to one’s parents and kept saying “a person who is devoted to his own parents can do anything well.” The founding spirit has been passed down today and the school engages in educating people based on the belief that “the basic natural thought of mankind of parents’ whish the growth of their children and children appreciates and respects their parents unites a family, which raises the thought of contributing to the society.” From 2008, as educational supports of next generation, we have provided primary school and junior high school students environmental curriculum, for example, Hanaiku, Mizuiku, and activities outside the school, and supported school visions.
Nurturing Challenging Spirit through Experiencing Camping at an Uninhabited Island
Since 2007, Suntory Group has been promoting Yoshima Project in cooperation with Kobe YMCA, a public interest incorporated foundation which operates a camping site in an uninhabited island in Shodo-gun, Kagawa Prefecture since 1950. The project is intended to nurture spirit of challenge and dreams of children experiencing rich natural environment unique to an uninhabited island and plans and holds Adventure Camp participated by Gota Miura and various programs around the year. Every year, approximately 3,500 children participated in the program.
In 2020 there were 250 participants due to restrictions related to Covid-19.
Developing Work Value in Children Through Real Experience
The Suntory Group has opened a Beverage Service Center pavilion for children to experience operations related to vending machines at KidZania in Tokyo and Koshien where kids learn about work and society through play. The Beverage Service Center can teach vending machines systems as well as the knowledge and innovations used to deliver products to customers while evoking passion in people to support beauty, safety and reliability. We hope to cultivate work value and bring new awareness to children everyday through hands-on experience where they can interact with actual vending machines often seen as no more than part of the cityscape.