The Suntory Group actively participates in corporate sporting events and supports sports promotion activities. We have our own rugby and volleyball sports teams that compete in league games. Both teams place special emphasis on promoting their sports, planning and carrying out community-based activities such as holding rugby and volleyball clinics mainly during the off-season.
Activities to Promote Sports
Suntory’s Rugby Club Suntory SUNGOLIATH
Company rugby club Suntory SUNGOLIATH was created in 1980 and participates in the Japan Rugby Top League, a national league for company rugby clubs. The SUNGOLIATH team achieved its second consecutive championship both in the Top League and at the Japan Championships in the 2016-2017 and 2017-2018 seasons.
We are actively engaged in promotion activities for rugby to support a healthy mind and growth of the body through sports. One of our activities is the special sponsorship of the Suntory Cup Japan Kid’s Tag Rugby Championship held every year. More than 10,000 elementary school students participated in the 12th Championship held from September 2016 and learned the purpose of sports and its fun through tag rugby. Rugby Clinic where the members of SUNGOLIATH directly teach children is held and about 3,000 children participated in the event in 2017.
The Suntory SUNGOLIATH team also puts effort into social contribution activities and actively participates in events that include rugby clinics and local cleaning activities.
We strengthen our rugby promotion activities in anticipation of the World Cup that will be held in Japan in 2019 to actively engage in new efforts to let more people, including women and children, know about rugby.
Suntory’s Volleyball Club Suntory SUNBIRDS
Company volleyball club Suntory SUNBIRDS, created in 1973, participates in the V. Premium League, the top volleyball league in Japan.
To promote sports, the club engages in activities such as coaching volleyball techniques and supporting the management of volleyball competitions (in 2017, 12th time for elementary school, 39th time for junior high school, and 21th time for the mother's volleyball competition). In addition, Volleyball Clinics for elementary and junior high school and other age students were directly taught by the Sunbirds athletes and about 4,000 people participated in 2017.
Furthermore, SUNBIRDS also participates in social contribution activities such as doing physical exercises with elderly using a ball, or activities that prevent youth delinquency and crime through collaboration with the police. SUNBIRDS held Volleyball Clinic for elementary and junior high school students in Iwate and Miyagi Prefectures as part of activities to support the recovery from the Great East Japan Earthquake.
Suntory Ladies Open Golf Tournament
Suntory Ladies Open Golf Tournament is an official ladies open golf tournament of the Ladies Professional Golfers’ Association of Japan hosted by Suntory held in Kobe City every year in the second week of June. This tournament is seen as a competition to test the true skill of the golfers because it is held for four days while in Japan most golf tournaments usually last for three days. Top players from Japan and abroad, including Ai Miyazato and Rikako Morita which are both sponsored by the Suntory Group, have won the tournament in the past. As an international open tournament, it opens the doors and supports the growth of Japanese and international amateur golf-players that are expected to become future leading players, and actively engages in other charitable events.
Suntory Dream Match
Suntory Dream Match has been held from 1995 to provide dreams and excitement, offering dream baseball match to a total of 930,000 baseball fans so far.
The Premium Malt's, led by Manager Koji Yamamoto, and the Tohoku Japan Heroes, led by Manager Yasushi Tao, played an exciting baseball match at the 22nd match held in Tokyo Dome in August 2017.
Suntory Challenged Sports Project
The Suntory Group started supporting challenged sports in 2014 as a part of our recovery support for disaster-stricken Tohoku region. We have total of over 4,000 participants in the wheelchair basketball hands-on classrooms that are held at elementary and junior high schools in Tohoku, in addition to the provision of grants and donation of sports equipment.
The Suntory Group has not only supported recovery efforts as an official sponsor of the Japanese Para-Sports Association and the Japan Wheelchair Basketball Federation since 2015 but also engages in efforts that include support for athletic activities and competitions. Moreover, we are working in publicity activities such as video production of rules for wheelchair basketball, VR videos of wheelchair basketball, and online publishing projects to introduce the passion of the athletes. We will persevere with our athletes in the future under our PASSION FOR CHALLENGE grounded in our “Yatte Minahare” spirit that we have had since our founding.