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To Create Harmony with Society: Cultural and Social Contribution

Employee Volunteer

Employee Volunteer Activities

Basic policy

The Suntory Group conducts a wide range of social contribution activities based on its spirit of Giving back to Society, but a relationship between society and every Group employee is also important.
We actively suggest that employees use time created through work style reform promoted throughout the entire Group to participate in employee volunteer activities to discover new value and serve as opportunities for individual growth.

Providing Opportunities to Volunteer

We launched the internal company website Suntory Volunteers. In addition to volunteer information, we post information that allows users to learn about actual volunteering experience through formats such as "Volunteer Activity Diary," "Experience Reports," and "Volunteer Roundtable" based on the catchphrase "It is enriching to be able to use my abilities outside of work."
Additionally, Suntory Volunteers has partnered with Volunteer Web (provided by the Japan Philanthropic Association) to use its activity introduction and application system.
We have worked with NPOs to create a package of programs for The Let’s Cut Fabric and Picture Book Delivery international contribution volunteer activities, and posted them on "Suntory Volunteers" so that employees themselves can hold the events at locations of their own choice. Furthermore, we established the Volunteer Leave Program as part of this support system.

  • Internal Volunteer information Site
    Suntory Volunteers

  • Volunteer Web

Suntory Natural Water Sanctuary Forest Maintenance Volunteer Activity

We held this volunteer activity for the purpose of making our employees understand and experience just how serious Suntory is about how to live in harmony with nature. By cutting the evergreen shrubs, we allowed the sunlight to reach the soil and promoted the growth of various types of vegetation including deciduous broad-leaved trees.

Volunteer Activity at Natural Water Sanctuary Hyogo Nishiwaki Monryuzan

Food donation drive

As part of our volunteer program, we wrote letters and donated food to single-parent households at the end of last year.

Volunteer Activity to Provide Disaster Support

In addition to the donation contributions and product supply implemented by the company with an aim to support recovery from the torrential rains in western Japan in 2018 and typhoon No. 19 in 2019, individual employee volunteers also took part in on the ground recovery effort.
In two years, more than 200 employees took part in assisting impacted homes with mud removal from beneath floors, clearing of furniture, the cleaning of apple fields, and other tasks in places such as Okayama Prefecture, Tochigi Prefecture, and Nagano Prefecture.
(Since 2020, we have suspended our volunteer activities due to the COVID-19 pandemic.)

Disaster volunteers in 2018 and 2019

Kumamoto Flower Project Volunteer Activity

This activity was conducted In collaboration with Suntory Flowers as part of the Suntory "Land of Water" Kumamoto Support Project. We delivered flower seedlings to temporary housing facilities in Mashiki, Kashima, and Mifune, three towns near the Kyushu Kumamoto Plant which particularly received extensive damage during the Kumamoto Earthquake, and planted Safinia with local residents.

Planting flowers at a temporary housing facility in Kumamoto

Hojukai Assisting with Window Cleaning at Senior Care Facilities and Nursery School Sports Events

Each year Suntory Group employees perform gardening, window cleaning, provide management support for sports events, and other work together with facility staff at elderly care facilities and child daycare centers operated by the social welfare organization Hojukai. Also, new employees of the Suntory Group also participate in volunteer activities such as road cleaning and weed removal after receiving training at each facility regarding the history of the Hojukai and the founders' ideas about social contribution.

  • Volunteers busy
    cleaning windows

  • Volunteers at work
    planting flowers and
    pulling weeds

  • Volunteers at a sports event
    held at Tsubomi Nursery School

Volunteering to run events for groups that won the Suntory Prize for Community Cultural Activities

We work to improve communications with local communities and deepen our understanding of local culture by volunteering to run events for groups that won the Suntory Prize for Community Cultural Activities.
(Since 2020, we have suspended our volunteer activities due to the COVID-19 pandemic.)

  • Gatalympics competition volunteers

  • Innoshima Suigun Matsuri
    operations volunteers

Beautification Activities at Offices

The Suntory Group's offices in Japan engage in environmental beautification efforts by cleaning up the vicinity and participating in garbage cleanups organized by local governments. In November 2018, Suntory participated in the Tokyo Bay Cleanup Campaign, which it has been supporting and co-sponsoring from 2003, with employees and 23 family members joining local residents and businesses, and ultimately gathering roughly 170kg of litter.
(Since 2020, we have suspended our volunteer activities due to the COVID-19 pandemic.)

  • Musashino brewery employees
    and family members help clean up
    the banks of the Tama River

  • Ujigawa Plant employees
    help clean up around
    the factory

Volunteer Activities by Group Companies in Japan

P LOVE GREEN -- Pronto Corp.

We announced the P LOVE GREEN campaign after reviewing the basic principles to become a junction to bring about creation for the future by providing peace and joy to the minds and bodies of customers as well as the origins of Green, which is the brand color of Pronto, in April 2010. This activity is a project unique to Pronto for the purpose of being kind to people and the environment while offering excitement that has been named P LOVE GREEN. This project broadens the provision of menus, goods, in-store environment, and entertainment and even community contribution activities.
We also contributed to greenification business after the Great East Japan Earthquake, starting with donations to the Tokyo Green Project in 2010 as one of our activities. In 2012 and 2015, we received a gratitude letter from the Minister of Agriculture, Forestry, and Fisheries. In addition, because disasters have occurred in various places each year, we have been working with local children since the Great East Japan Earthquake occurred in March 11, 2011 mainly on tree-planting activities to restore the greenery of each disaster-stricken area.

  • Tree planting

Supporting the Kiritappu Wetland National Trust -- Häagen-Dazs Japan, Inc.

Häagen-Dazs Japan has been providing support for the Kiritappu Wetland National Trust in Hamanaka, Akkeshi since 2007 for the Konsen ward of Hokkaido, which is a production area of milk used as an ingredient for ice cream. Kiritappu Wetland has also been registered in Ramsar Convention in 1993 as the third largest wetland in Japan. Our employees are conducting volunteer activities to preserve the scenery of the wetlands by repairing the boardwalk together with the local people every year in addition to providing financial support. These volunteer activities are planned to be continued every year with 2018 being the 12th year of these activities.

Landscape repair of boardwalk (2014)

Donations of Ice Cream to Food Bank -- Häagen-Dazs Japan, Inc.

In 2018 and in 2019, Suntory and Haagen-Dazs employees volunteered together for a food bank and visited orphanages and maternal and child care facilities to deliver Haagen-Dazs ice cream.

  • *
    Food bank activity: An activity during which food products are provided to social welfare facilities, etc. These donated food products were previously discarded in spite of no safety issues in the manufacturing and distribution processes.

Supporting the Revitalization of Communities with Flowers -- Suntory Flowers Ltd.

Suntory Flowers is providing flowers for areas such as parks to allow even more people to experience a life in a community with flowers. The Red Flower Project has expanded throughout Japan since 2012 to play a role in revitalizing communities by planting flowers in parks and public facilities in each area of Japan under the slogan, "Revitalizing Japan with Red Flowers!" We donated Surfinia Red flowers to organization in each community in Japan. From 2015, we have expanded the scope of our activities even further to engage in "Big Flower Project." In addition, we will continue our activities from 2019 to make as many people smile as possible through the power of flowers, focusing on reconstruction assistance in Tohoku and Kumamoto as part of the Tomorrow's Flowers Project.

Red Flower Planting Project

Group Company's Sustainability

Volunteer Activities by Overseas Group Companies

At Beam Suntory, some 2,000 employees from 55 regions across 14 countries participated in clean-up activities and disaster support during its April 2019 "Together for Good" initiative.
At Suntory Beverage & Food Asia in Vietnam, volunteer activities were organized in conjunction with the expansion of the Suntory Mizuiku-Education Program for Nature and Water. Suntory Beverage & Food Europe volunteers participated in food banks, beach cleaning, and other activities.
Also, coordinators around the world responsible for promoting volunteer activities came together for the Global Volunteer Meeting to study future volunteer activities.

  • Clean-up at Beam Suntory

  • River cleaning at Suntory Beverage & Food Europe

  • Global Volunteer Meeting