Select Country

Contact Us


Select Country


CSR Site Map

To Create Harmony with Society: Cultural and Social Contribution

Employee Volunteer

Employee Volunteer Activities

Basic policy

The Suntory Group conducts a wide range of social contribution activities based on its spirit of giving back to society, but a relationship between society and every Group employee is also important.
We actively suggest that employees used time created through work style reform promoted throughout the entire Group to participate in employee volunteer activities to discover new value and serve as opportunities for individual growth.

Providing Opportunities to Volunteer

We have adopted the Volunteer Web (provided by the Nippon Philanthropy Association) activity introduction and application system. In addition, the Let’s Cut Fabric and Picture Book Delivery international volunteer programs have been bundled into a package with the cooperation of NPOs, which has been published on the Volunteer Web and successfully been held in areas requested by our employees. Furthermore, we established the Volunteer Leave Program as part of this support system.

Volunteer Web

2019 Initiative Volunteer Months and Launch of Volunteer Information Website

The period from April 30 to June 30 was specified as "Volunteer Months." During this period, we held volunteer activities in Japan and overseas and provided opportunities to make employees want to participate as volunteers. During that period, we have expanded efforts including Suntory Group's sustainability activities, such as the awarding the Suntory Prize for Community Cultural Activities and the Hojukai, the "Beach Cleanup Activity” that focuses on the ocean plastic problem, which is a social issue, and programs including collaboration programs with Group companies. Our overseas Group companies are also strengthening activities simultaneously.
In April 2019, we launches the internal site Suntory Volunteers. In addition to volunteer information, we post information that allows users to learn about actual volunteering experience through formats such as “Volunteer Activity Diary”, “Experience Reports,” and “Volunteer Roundtable” based on the catchphrase “Making use of one's own abilities outside of work is enriching."

  • Volunteer Months Poster and Volunteer Badge Design

  • Internal Volunteer information Site Suntory Volunteers

Information on Volunteer Activities Sponsored by Suntory

Hojukai Assisting with Window Cleaning at Senior Care Facilities and Nursery School Sports Events

Each year Suntory Group employees perform gardening, window cleaning, provide management support for sports events, and other work together with facility staff at elderly care facilities and child daycare centers operated by the social welfare organization Hojukai. Also, new employees of the Suntory Group also participate in volunteer activities such as road cleaning and weed removal after receiving training at each facility regarding the history of the Hojukai and the founders' ideas about social contribution.

  • Volunteers busy cleaning windows

  • Volunteers at work planting flowers and pulling weeds

  • Volunteers at a sports event held at Tsubomi Nursery School

Suntory Natural Water Sanctuary Forest Maintenance Volunteer Activity

We held this volunteer activity for the purpose of making our employees understand and experience just how serious Suntory is about how to live in harmony with nature. By cutting the evergreen shrubs, we allowed the sunlight to reach the soil and promoted the growth of various types of vegetation including deciduous broad-leaved trees.

Volunteer Activity at Natural Water Sanctuary Hyogo Nishiwaki Monryuzan

Volunteer Activity to Provide Western Japanese Torrential Rain Disaster Support

Volunteers were dispatched so that each employee could helping victims in addition to donations made by the company and supplying goods after the torrential rain disaster occurred in Western Japan in early July 2018. About 110 employees removed mud from soil walls, furniture, mud from under floors, etc. at damaged homes and volunteer centers in Mabi Town, Kurashiki City, Okayama Prefecture.

Volunteers providing disaster support in Mabi Town, Kurashiki City, Okayama Prefecture

Voluteer Activity for Managing the Kashima Gatalympics, an Event Which Received the Suntory Prize for Community Cultural Activities in 2018

The Kashima Gatalympics is an event that was awarded the Suntory Prize for Community Cultural Activities in 2018. Suntory Group employees participated in competition volunteer activities in order to experience being out in the field and make the Kashima Gatalympics an exciting event together with local people.

Kashima Gatalympics volunteers

Kumamoto Flower Project Volunteer Activity

This activity was conducted In collaboration with Suntory Flowers as part of the Suntory "Land of Water" Kumamoto Support Project. We delivered flower seedlings to temporary housing facilities in Mashiki, Kashima, and Mifune, three towns near the Kyushu Kumamoto Plant which particularly received extensive damage during the Kumamoto earthquake, and planted Safinia with those living in those temporary housing facilities.

Planting flowers at a temporary housing facility in Kumamoto

Beautification Activities at Offices

The Suntory Group's offices located around the country engage in environmental beautification efforts by cleaning up the vicinity and participating in garbage cleanups organized by local governments. In November 2018, Suntory participated in the Tokyo Bay Cleanup Campaign, which it has been supporting and co-sponsoring from 2003, with employees and 23 family members joining local residents and businesses, and ultimately gathering roughly 170kg of litter.

  • Tokyo Bay Cleanup Campaign

  • Musashino brewery employees and family members help clean up the banks of the Tama River

Information on Volunteer Activities Sponsored by Suntory Group Companies

P LOVE GREEN -- Pronto Corp.

We announced the P LOVE GREEN campaign after reviewing the basic principles to become a junction to bring about creation for the future by providing peace and joy to the minds and bodies of customers as well as the origins of Green, which is the brand color of Pronto, in April 2010. This activity is a project unique to Pronto for the purpose of being kind to people and the environment while offering excitement that has been named P LOVE GREEN. This project broadens the provision of menus, goods, in-store environment, and entertainment and even community contribution activities.
We also contributed to greenification business after the Great East Japan Earthquake, starting with donations to the Tokyo Green Project in fiscal 2010 as one of our activities. In 2012 and 2015, we received a gratitude letter from the Minister of Agriculture, Forestry, and Fisheries. In addition, because disasters have occurred in various places each year, we have been working with local children since the Great East Japan Earthquake occurred in March 11, 2011 mainly on tree-planting activities to restore the greenery of each disaster-stricken area.

  • Tree planting

Supporting the Kiritappu Wetland National Trust -- Häagen-Dazs Japan, Inc.

Häagen-Dazs Japan has been providing support for the Kiritappu Wetland National Trust in Hamanaka, Akkeshi since 2007 for the Konsen ward of Hokkaido, which is a production area of milk used as an ingredient for ice cream. Kiritappu Wetland has also been registered in Ramsar Convention in 1993 as the third largest wetland in Japan. Our employees are conducting volunteer activities to preserve the scenery of the wetlands by repairing the boardwalk together with the local people every year in addition to providing financial support. These volunteer activities are planned to be continued every year with 2018 being the 12th year of these activities.

Landscape repair of boardwalk (2014)

Donations of Ice Cream to Food Bank―Häagen-Dazs Japan, Inc.

Since 2007, Häagen-Dazs Japan has been donating food products to a food bank activity* run by Second Harvest Japan, a non-profit organization. Each year we offer ice cream to children at social welfare facilities during summer vacation and the Christmas season.
In 2018, employees of Suntory and Häagen-Dazs Japan collaborated to volunteer for a food bank that delivers ice cream to mother and child support facilities, child-care facilities, etc., and visited facilities in Kanagawa Prefecture to deliver Häagen-Dazs ice cream.

  • *
    Food bank activity: An activity during which food products are provided to social welfare facilities, etc. These donated food products were previously discarded in spite of no safety issues in the manufacturing and distribution processes.

Supporting the Revitalization of Communities with Flowers -- Suntory Flowers Ltd.

Suntory Flowers is providing flowers for areas such as parks to allow even more people to experience a life in a community with flowers. The Red Flower Project has expanded throughout Japan since 2012 to play a role in revitalizing communities by planting flowers in parks and public facilities in each area of Japan under the slogan, "Revitalizing Japan with Red Flowers!" We donated Surfinia Red flowers to organization in each community in Japan. From 2015, we have expanded the scope of our activities even further to engage in "Big Flower Project". In addition, we will continue our activities from 2019 to make as many people smile as possible through the power of flowers, focusing on reconstruction assistance in Tohoku and Kumamoto as part of the Tomorrow's Flowers Project.

Red Flower Planting Project

Group Company's Sustainability

We welcome your feedback