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Suntory Group CSR

Suntory Group's Philosophy on CSR

To realize coexistence with society and nature and become a truly valuable company, the Suntory Group is working toward the realization of our corporate philosophy "To Create Harmony with People and Nature" by developing a variety of CSR activities together with stakeholders.

Suntory Group Philosophy

“Mizu To Ikiru” is our corporate brand promise. It is not just a tagline, but an open door, welcoming employees, consumers, and external stakeholders to understand who we are and what we believe in. We strive to preserve the environment that nurtures and protects precious water vital to the earth while continuing to challenge ourselves for the creation of new value as a company that enriches society.

Our Mission

To Create Harmony with People and Nature

Our mission is the fundamental reason for Suntory to exist, and it guides and inspires our organization. To create harmony with people and nature
We will focus on the needs of our customers. We deeply respect nature and will strive to protect the environment. By forging greater bonds of appreciation between people and the world around them, we will seek to promote richer, more fulfilling lives. This is the mission of the Suntory Group.

Our Vision

Growing for Good

Our Vision describes what Suntory wants to achieve. It applies both to the company as a whole, and to each individual within the company.
Growing for good
The bigger we are, the greater our positive impact can be. We will grow to become a company that always benefits its community. By doing good things for society and the environment, we will help make a better, brighter future. Each and every employee must never forget the passion and desire to persevere in their work to continue to grow as individuals who earn trust through sincerity, which is the "Good" in Growing for Good.

Our Values

Our Values reflect our organization's culture.

It is forever fundamental to Suntory and expressed in the two statements:
Yatte Minahare
We earnestly accept challenges. United by our drive to succeed, we move together to create markets and provide new value. From the start, Suntory has been a pioneer. Today we look forward boldly and confidently. Those passions lead to the creation of new markets and also allowed us to offer new values. Yatte Minahare is the value that shall be the driving force of our business operations.

Giving back to society

By giving back generously to the world, we show that Suntory stands for both enjoyment and responsibility. While we always aim for success, we recognize the importance of the world around us. We are committed to building long-lasting, mutually beneficial relationships. We are committed to building a mutually beneficial relationships with stakeholders and society through sharing our success with the spirit of appreciation. This is also an unchanging value of the Suntory Group.

The Suntory Group’s Code of Business Ethics

The Suntory Group’s Code of Business Ethics is a foundation for every activity we do to realize our corporate philosophy. It formulates basic stance that we see important to fulfill our responsibilities to the society and gain its trust.

Suntory Group’s Promise

Suntory Group’s Promise Mizu To Ikiru

“Mizu To Ikiru”, literally “living with water”, is the promise we make to our customers, and the voice of our philosophy.
From here flow all our other brand attributes, and every facet of our business.
We value the blessings of water, and deliver them as goodness that touches every part of our world.
We protect water in all its forms. Like water, we change and adapt. Every day, we turn into something new.

CSR Statement

Suntory Group believes that our CSR can best be practiced by putting the Group’s Mission, Vision and Values in action, and we are working together with the entire Group toward this. Our CSR statement sets out the following precepts, so that all employees can practice CSR through their ties with stakeholders and the society.

Promoting CSR Management

The Suntory Group promotes CSR activities group-wide in coordination with CSR-related departments under its Board of Directors and each committee.
We established the CSR Department in 2005 as a specialized department to fulfill cross-functional efforts throughout the entire company. The CSR Department is involved in the formulation of company-wide CSR strategies, response to cross-departmental CSR challenges, transmission of CSR information, communication with stakeholders, and other CSR initiatives. It also establishes CSR action plans in conjunction with related departments and holds regular conferences to promote CSR activities in the entire Group, including Group companies in Japan and overseas. Participants in these meetings discuss new issues related to societal trends, report on the progress of action plans, and discuss how to solve problems.

*Alcohol Responsibility and Sustainability

Relations with Stakeholders

The Suntory Group pursues its business activities amid a range of connections with a variety of stakeholders. To continue being a company that contributes to the realization of a sustainable society, we will make clear our responsibilities to our stakeholders and communicate with them in various ways. We aim to incorporate feedback we receive and social needs into our corporate activities and continuously work to build deeply trusting and collaborative relationships with them.

Opportunities for Communication with Stakeholders

Four CSR Initiatives

In order to more fully realize social responsibility in a way unique to the Suntory Group with philosophy of CSR as a foundation, we are promoting CSR activities based on ISO26000 since 2011. We grasped the current situation and shared identified issues, and engaged our stakeholders based on each of the seven priority initiatives.
The expectations and the level of interest of stakeholders is high in regards to global social issues and business challenges based on these results. We have also gathered our efforts into four initiatives by organizing challenges to realize our To Create Harmony with People and Nature corporate philosophy after we have identified challenges with an especially high-priority for the Suntory Group. At the Suntory Group, we continue to innovate and endeavor to be a Growing for Good company that is realizing a sustainable society as we expand globally while fulfilling our social responsibility by engaging in activities based on our corporate philosophy.

(1) To Create Harmony with Customers and Partners: Products and Services

To deliver joy to the customers with the highest-quality of products and services

Suntory Group incorporates opinion of its customers in wide range of corporate activities while maintaining and improving quality throughout the entire value chain based on the Suntory Quality Policy of "All for the Quality". We also actively engage in CSR procurement while tackling alcohol-related problems.

(2) To Create Harmony with Nature: Environment

To preserve limited water and resources for future generation

We have established "Suntory Environmental Vision toward 2050" to pass down sustainable and rich natural environment to the next generation and will promote environmental management as a Group through two axes of "Preserving and Regenerating the Natural Environment" and "Reducing Environmental Impact".

(3) To Create Harmony with Society: Cultural and Social Contribution

To build a bright future with initiatives rooted in the region

Based on the founding spirit of "Sharing the Profit with Society", we engage in wide range of cultural and social contribution activities that best suit the time, centered in the fields of arts and culture, sports and social welfare such as developing the next generation, supporting disaster affected areas and contributing to local communities.

(4) To Create Harmony with Employees: Diversity Management

To nurture employees with bigger global dreams

Suntory Group aims for human resource development rising to the challenge to create new values with diversity management as its basic policy and to create a working environment filled with creativity where all employees can exert their full potential.

Enhancing CSR Activities using ISO26000

Initiatives as a Global Company

Based on Sustainable Development Goals (SDGs)*

The challenges that we are directly confronting on a global scale are extremely wide ranging from the environmental issues to urgency in resources, energy, and food as well as the growing discrimination. As trends aim to solve global issues, the Suntory Group is deepening its efforts by referring to international long-term targets such as Sustainable Development Goals (SDGs) that will contribute to solving these global issues as an organization expanding its businesses globally.

  • *
    Sustainable Development Goals (SDGs) are targets that should be reached globally by 2030 that were adopted at the UN Sustainable Development Summit held in September 2015

Identification of Priority Issues

In order to examine how the Suntory Group can address SDGs in our future CSR activities, we cooperated with external specialist to perform the analysis for identifying our priority areas in terms of SDGs.
We evaluated the priority for our stakeholders and the priority for the Suntory Group to create a materiality matrix of our initiatives. As a result of analyzing CSR priority issues from the perspective of management challenges and risks, we have identified four priority SDGs that we should address in the first place : Goal 6: Water and Sanitation, Goal 3: Health and Welfare, Goal 12: Responsible Production and Consumption, and Goal 13: Measure to Combat Climate Change.
In addition, we are focusing on activities to protect water united as a Group by recognizing that the protection of water as a vital resource is of the utmost priority above all of our priority issues.

Formulating Suntory Group-wide Sustainable Water Philosophy

Water is one of the most important ingredients for the Suntory Group and a vital shared resource. We formulated the Group-wide Sustainable Water Philosophy in January 2017 to put into practice the Water Sustainability ideals and activities to cultivate in Japan and worldwide as a Bringing Water to Life company. We actively engage in activities to preserve and regenerate the natural environment that cultivates water united as a Group based on this philosophy in each region around the world as our business grows.

Suntory Group’s Sustainable Water Philosophy (Established 2017)

Water is the most important ingredient in our products, as well as a precious shared resource. In order to achieve “water sustainability”, the first pillar of Basic Principles of Suntory Group’s Environmental Policy, we want to share these values with all Suntory Group members and apply them where we operate in order to answer to our stakeholders’ expectations.

  1. 1.
    Understanding the natural cycle of water
    We investigate watersheds around our sites to understand the local hydrological cycle, using a scientific approach when needed.
  2. 2.
    Promoting environmentally conscious water use
    We reduce the environmental impacts of water use on the natural water cycle by implementing 3R activities and returning water to nature after adequate treatment.
  3. 3.
    Conserving watersheds
    We conserve our watersheds and endeavor to improve local water quality and quantity in cooperation with stakeholders for a sustainable future.
  4. 4.
    Engaging with the local community
    We endeavor to support our community by fostering collective actions to solve water issues and enrich society

Suntory Group Activity Policies for Priority Issues

We focus on addressing the priority issues, including water preservation, from the perspective of the entire value chain, while considering our contribution to all 169 targets of SDGs.
We will strengthen the activities below in the future for each of our priority issues.

Joining the United Nations Global Compact

The Suntory Group supports international standards such as the Universal Declaration of Human Rights as well as the United Nations Guiding Principles on Business and Human Rights, and it has signed the United Nations Global Compact (10 Principles below), which contain universal principles for human rights, labor, and the environment advocated by the United Nations.

  1. Principle 1:
    Businesses should support and respect the protection of internationally proclaimed human rights; and
  2. Principle 2:
    make sure that they are not complicit in human rights abuses.
  3. Principle 3:
    Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining;
  4. Principle 4:
    the elimination of all forms of forced and compulsory labour;
  5. Principle 5:
    the effective abolition of child labour; and
  6. Principle 6:
    the elimination of discrimination in respect of employment and occupation.
  7. Principle 7:
    Businesses should support a precautionary approach to environmental challenges;
  8. Principle 8:
    undertake initiatives to promote greater environmental responsibility; and
  9. Principle 9:
    encourage the development and diffusion of environmentally friendly technologies.
  10. Principle 10:
    Businesses should work against corruption in all its forms, including extortion and bribery.

In 2017, we participated in the Human Rights Due Diligence Working Group of the Global Compact Network Japan and advanced our knowledge about the international trends of labor practices. We believe complying to international laws and fulfilling our social responsibility is the mission of the Suntory Group in the promotion of sustainable business globally now and into the future.

Endorsing The CEO Water Mandate

The Suntory Group endorsed The CEO Water Mandate global platform to address water resource issues, which is a United Nations Global Compact initiative to support the prevalence, practice and informational disclosure of water sustainable at companies.

The CEO Water Mandate

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